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Customer analytics Showing Results 1 of 6

In a world where 90 percent of all commerce still happens in the physical world, it’s perhaps surprising that marketers are putting so little of… [ read more ]

Insight: How data siloes hinder customer loyalty

Historically, transactional data was always considered the ceiling of your data-centric marketing strategy: If you knew what, when, and how much… [ read more ]

Insight: How to avoid the mirage of data

In an article published on LinkedIn, airline consultant David Feldman uses several case studies to outline the ways in which “big data”… [ read more ]

Insight: Measuring incrementality key to loyalty marketing success

One of the common critiques of loyalty marketing as a customer strategy is that programmes merely “subsidize” behavior, rewarding loyal customers for… [ read more ]

Insight: How AI fuels loyalty marketing

Over at Entrepreneur, contributor Ido Mart details the success of artificial intelligence (AI) applications in improving mobile offer response rates. The key takeaway:… [ read more ]

Insight: How airlines measure customer value

Over at Smart Data Collective, contributor Mark Ross-Smith provides an in-depth look at how airlines leverage data analytics to determine customer value at the… [ read more ]

Showing Results 1 of 6

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