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Friday 25 April 2014
The Wise Marketer See The Loyalty Guide 6 up close, and find out how to increase profits and market share with more effective loyalty marketing!
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Loyalty to motor oil brings driver US$2,500 reward


25 Apr 2014
 
 

A Wisconsin driver has qualified for a US$2500 cash reward after hitting the 300,000 mile mark in his 2001 Chevy Tahoe, and by providing proof of regular oil changes using Quaker State products bought at his local Menards home improvement store. Launched in June 2011, the Quaker State Cash Back programme was created to reward loyal consumers with the US Kelley Blue Book trade-in value for their vehicle, with a maximum allotted payout of US$3,000 (and keep the vehicle). Selected recipients of the bonus qualify after providing proof of the use of eligible Quaker State motor oils and an odometer that reads 300,000 miles. To qualify for the programme, motorists must consistently use an eligible Quaker State motor oil product, including Quaker State Enhanced Durability motor oil, Quaker State Defy for Higher Mileage Engines and Quaker State Ultimate Durability Full Synthetic motor oil, starting no later than 100,000 miles

Web: http://www.quakerstate.com

 
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Technology becomes a key barrier to multichannel


24 Apr 2014
 
 

A recent retailer survey from eDigitalResearch and Portaltech Reply has revealed that only 34% of the retailers surveyed felt that their current customer touch points were well integrated, compared to 48% who had said the same just two years earlier. The figure contrasts with the current market context, where 63% of retailers operate across four or more customer touch points, up 20% compared to the year before. The results reveal that technology is the key barrier to a coherent multichannel customer experience, with 65% of retailers saying that their current technology systems make creating a seamless multichannel customer experience challenging. Half of those surveyed said they were either 'not aware' or 'not aware at all' of how many visits a customer makes across their channels before making a purchase decision. By not understanding the customer journey, retailers are likely to find it increasingly difficult to improve their overall customer experience and put themselves ahead of their competition. The survey, now in its third year, found that retailers expect their digital channels to generate more and more customer visits over the coming two years as the popularity of smartphones, tablets, smart televisions (and now smart watches) continue to grow in popularity with consumers. It is no surprise then that 34% of retailers feel that their websites require the most support to improve the customer experience, followed by their stores (29%) and mobile channels (17%).  Almost half (48%) of those surveyed are also prioritising digital integration to their established store presence to help improve their overall multichannel customer experience, as well as to generate more revenue from an increase in the number of purchases. The full results of 'The Challenges of Realising a True Multichannel Vision' white paper can be obtained at  https://ecustomeropinions.com/survey/survey.php?sid=792353364.

Web: http://www.edigitalresearch.com

 
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Three essentials for rolling out a loyalty scheme


23 Apr 2014
 
 

Implementing and maintaining a customer loyalty programme is almost as important as the benefits that the programme actually provides for the customer.  According to Jim Daleen, CEO of AppSuite,  the right planning and technology are the keys to customer loyalty success. He advises that first, even before starting, have a plan on how customers will be attracted to the programme. Basically, a loyalty programme is a very strategic initiative for a company that should be given the priority, investment, and attention it deserves. A good target would be to convert about 25% of non-member customers to sign-up on a daily basis. Second, embrace a mobile app.  In 2013, 55% of cell phone owners owned a smart phone. By 2015, 65% of the US population will own a smart phone or tablet. So ensure that the programme can support loyalty swipe cards, gift cards, and credit cards.
He believes that a loyalty programme is not simply about points. As a member of a sophisticated loyalty programme, customers can be offered personalised and special benefits based on factors including lifetime spending amounts, birthdays, anniversaries, and milestones in rewards levels. And remember - providing a loyal customer who has spent a great deal of money in an establishment with special privileges and benefits isn't costly, but is very important to them.

Web: http://mobileappsuite.com

 
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New software lets Tesco plan more intelligent offers


22 Apr 2014
 
 

Tesco has successfully implemented KSS Retail's PriceStrat software solution across the Tesco organisation in the United Kingdom. Tesco's UK buyers and category managers are using PriceStrat's science and analytical tools to better plan and understand the impact of potential offers, so they can make better decisions that strengthen Tesco's brand and the value delivered to shoppers. Increased competition and consumer price sensitivity due to a slow economic recovery have made price and promotion key areas of focus for the company. In February, executives announced a 200 million investment in 'sharper pricing' and have promised to end 'frivolous promotions' in favour of tactics that are more meaningful to customers. KSS Retail began working with Tesco several years ago through its partnership with dunnhumby. The PriceStrat solution provides merchandising teams with highly accurate forecasts and gives retailers real-time insights on shoppers' responses to different promotional offers. Through 'what-if?' scenario planning, managers can test various offer mechanics and variables, as well as display and space options, before promotions are executed. Promotions can be tailored by store type and geography to maximize relevance. Tesco has already begun to extend the implementation of PriceStrat to other regions - initially in Eastern Europe. In addition, Tesco is collaborating with KSS Retail and dunnhumby on PriceStrat enhancements, including the ability to better predict customer response to promotions across the total store.

Web: http://www.kssretail.com

 
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Travellers to earn Nectar points for buying e-tickets


21 Apr 2014
 
 

Following a new partnership between Nectar and FirstGroup, First Capital Connect passengers can now earn Nectar points when booking their journeys online. Passengers who buy their tickets online through firstcapitalconnect.com will earn two Nectar points for every 1 they spend. First Capital Connect is part of First Group which also owns First Great Western, First ScotRail, First TransPennine Express and First Hull Trains services across the country. The  180,000 people who travel with First Capital Connect every weekday simply need to buy their tickets online in advance, instead of on-the-hop. Regular rail commuters will also earn Nectar points, with 2,500 points given for annual season tickets and 200 points for a monthly ticket. Passengers who buy their tickets online can link their account to a Nectar card account to start receiving points on all tickets they buy online. In addition, customers get 100 bonus Nectar points for linking their accounts.

Web: http://www.nectar.com

 
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Rakuten and First Bankcard launch loyalty scheme


18 Apr 2014
 
 

Internet services company, Rakuten, and First Bankcard, a division of First National Bank of Omaha, have launched the Rakuten Rewards MasterCard programme, which provides cardholders with reward points for using their credit card to shop on the Rakuten.com website and elsewhere. Rakuten.com, formerly Buy.com, is Rakuten's US marketplace, offering consumers more than 17 million products at everyday low prices from a network of small and large business shop owners. The Rakuten Rewards MasterCard programme will be integrated with the existing Rakuten Super Points Loyalty programme to provide additional points to cardholders for both qualifying purchases on Rakuten.com and on qualifying purchases everywhere else MasterCard is accepted. Rakuten Rewards MasterCard members will earn three points per dollar spent on all qualifying purchases made on Rakuten.com and one point per dollar spent on qualifying purchases everywhere else MasterCard is accepted. Each point earned under the Credit Card Rewards programme equates to one Rakuten Super Point redeemable only through the Rakuten programme. Rakuten Super Points are redeemable toward purchases on Rakuten.com.

Web: http://www.rakuten.com

 
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GOL and TAP to codeshare and cooperate on FFPs


17 Apr 2014
 
 

GOL, a major low-cost and low-fare airline in Latin America, has signed a contract to implement a codeshare and frequent flyer programme agreement with TAP. The agreement will be submitted for the authorization of Portugal and Brazil's governments, and is still pending the approval of Brazil's National Civil Aviation Agency (ANAC) and Antitrust Authority (CADE). Initially, the agreement will allow TAP, a Portuguese company with more than 74 weekly flights from Portugal to Sao Paulo, Rio de Janeiro, Campinas, Belo Horizonte, Brasilia, Porto Alegre, Salvador, Natal, Fortaleza and Recife, to include its codes on GOL's flights, enabling connections to other Brazilian destinations. The companies will also offer members of GOL's Smiles FFP, and TAP's Victoria FFP the ability to accumulate and redeem miles on all eligible flights operated by the two companies.

Web: http://www.voegol.com.br/en-us/Paginas/default.aspx

 
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Customers to add coupons directly to payment cards


16 Apr 2014
 
 

Coupons.com has updated the Coupons.com website and the Coupons.com mobile apps with a service that lets consumers add coupons directly to payment cards. Using the website or mobile apps for iOS and Android, shoppers can add digital coupons to their credit or debit cards from Visa, MasterCard or American Express - for automatic redemption at checkout. Offers are available for restaurants and specialty retailers such as GAP, Old Navy, The Body Shop, Tilly's and Travelocity. The service incorporates technology from the company's recent acquisition of Yub Inc that links offers to payment cards. Shoppers register their payment card and select the offers they want, either at home, on-the-go or in the store. They then simply swipe their card at the checkout and automatically receive the discounts. Users can access the new service using the 'Card Linked Offers' tab on Coupons.com.

Web: http://www.coupons.com

 
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Major airlines cooperate on transatlantic flights


15 Apr 2014
 
 

In what could be called a key milestone, US Airways has become the fifth airline to join American Airlines, British Airways, Iberia and Finnair in the airlines' transatlantic joint venture. As part of the joint business, established by American, British Airways and Iberia in October 2010 and joined by Finnair in 2013, the five airlines can cooperate commercially on transatlantic flights, which includes a revenue sharing agreement in which member airlines have permission to coordinate schedules and pricing on North Atlantic routes. These benefits provide customers travelling between North America and Europe increased choices and access to a more comprehensive network. US Airways will add 28 transatlantic routes to the joint business including new nonstop service between 18 European destinations and the United States. With combined operations, the joint business enables seamless travel from cities all over Europe to more than 240 destinations in North America. Enhanced benefits for customers include: coordinated schedules on joint business routes; dedicated support teams for customers connecting at nine of the airlines' hubs; online check-in and boarding pass printing with either the airline operating the flight or the website of the airline used to book travel; lounge access and priority baggage privileges for members; increased opportunity to earn and redeem frequent flyer benefits on transatlantic flights; and more attractive corporate sales programmes.

Web: http://www.finnair.com

 
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The most successful mobile marketing strategies


14 Apr 2014
 
 

A recent marketing programme conducted by FunMobility in some 27 independently-owned hardware stores identified some of the most successful strategies retailers are currently using to build their loyalty databases, and also showed which types of offers are producing redemption rates that far exceed web- or print-promotion programmes. The mobile engagement programme resulted in nearly 12,000 customers opting to receive offers via their smart phones. Stores with the highest opt-in rates used a variety of strategies to build their customer loyalty lists, including in-store signage and integrated promotions. One store added 900 subscribers in two and a half months with a single self-serve sign-up kiosk. Another grew its loyalty list 600% in its second month by instituting sign-up contests among its sales associates. The most popular promotions were high-value coupons that offered discounts off large purchases, such as '$10 off a $50 purchase', '$15 off $75', or '20% off any single item'. These accounted for 97% of all redemptions. The stores' overall redemption rate for mobile promotions averaged 14.45%, a significant improvement over web-based or print coupons, which yielded redemption rates  between 1% and 11%. For a retail category that averages US$20 per transaction, purchases generated by these offers increased average cart size to over US$89. In addition, with their expanded loyalty lists, these businesses can now remarket to these customers, generate future foot traffic, and give shoppers a reason to make large purchases with them instead of their big-box store competitors.

Web: http://www.funmobility.com

 
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ProperHost unveils web hosting loyalty scheme


11 Apr 2014
 
 

ProperHost, a web hosting specialising in Magento e-commerce hosting, has launched Loyalty Bonus, a programme which aims to reward customer retention. Members of the programme receive 5% cashback on their hosting fee every month for the lifetime of their account: each time they renew their hosting plan they accumulate Loyalty Reward Points which can be used to pay for future hosting fees. All existing and new customers will automatically be enrolled into the programme and there are no membership fees. Points can be converted into credits on a six-month schedule and used to pay for products and services.

Web: http://www.properhost.com

 
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What's driving mobile marketing unsubscribe rates?


10 Apr 2014
 
 

Waterfall, a mobile and social marketing platform provider, has released its findings on the factors that affect mobile marketing unsubscribe rates. The research explains how marketers can maximize mobile customer loyalty using a proprietary model to predict, compare and understand retention - before even sending out content and calls to action. Waterfall analysed all relevant trends and factors affecting mobile messaging, including industry, time of day and message content. Like all direct marketing channels, unsubscribe rate is one of the most meaningful KPIs in mobile marketing. Lower unsubscribe rates deliver higher customer retention and, as a result, greater customer lifetime value. A 1% increase in customer opt-out rate can cause marketers to lose hundreds of thousands of dollars in just a month. In addition, marketers also have to consider unsubscribe rate's impact on remarketing versus new acquisition costs. Given that remarketing remains significantly less expensive than acquisition marketing (no matter what industry), unsubscribe rate has an even more pronounced impact on bottom line profit. Key insights from the  white paper include: Retail subscriber lists are less prone to decay over time and the largest unsubscribe events come as a result of delivering less than optimal content. In addition, the follow-up directly after an acquisition campaign has a significant impact on the degree to which retail marketers can improve customer lifetime value. Content containing URLs, phone numbers and email addresses increases the likelihood of unsubscribes. Waterfall's research concludes that customers across all verticals look for calls to action that are creative and self-contained. Unsubscribes come as a result of customers feeling that brands try to use mobile to forward them through to another channel.

Web: http://www.waterfall.com

 
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Study exposes Millennial myths and motivations


9 Apr 2014
 
 

Millennials are not all angst-filled, skinny-jeans-wearing, side-swept-bangs-sporting hipsters. A survey conducted by Moosylvania, an independent digital advertising agency, refutes the most common myths associated with this generation and unveils a host of data on what really motivates them in how they think, shop, buy and continue buying their favourite brands. While there's no cookie-cutter recipe for defining a Millennial, the '2014 Moose Millennial Study Data' can help marketers who are eager to please this generation (anyone between the ages of 13-33) and better understand how to connect and create a long term friendship with them. Millennials in general account for nearly US$1.3 trillion in consumer spending and spend the second most amount of time of any generation online - 87% as much as Gen X'ers. Interestingly, when asked - unprompted - to name their top three favourites, 58 brands were mentioned five times or more. The survey results reflect what these 58 companies are doing right to connect with them. The survey can be found at http://www.moosylvania.com/millennials/.

Web: http://www.moosylvania.com

 
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Canadian North launches Aurora Rewards scheme


8 Apr 2014
 
 

Canadian North has launched the Aurora Rewards FFP, through which its passengers can collect points each time they fly on the airline's scheduled flights. Points can be redeemed for rewards ranging from free flights and gift cards, to uniquely northern items such as a subscription to the publication 'Up Here' (which is dedicated to life in Canada's far north), or fishing lures designed for that 'big catch'. Those who fly regularly need only accumulate 12,000 points to become eligible for a free flight on any of the airline's short-haul routes. Members can also use their points at lower levels for gift cards and merchandise. The programme has three tiers: Aurora Concierge Silver, Gold and Diamond. Passengers qualify for Aurora Concierge Silver status after 12 flight segments, or some six round trips, in a year. Concierge Diamond status is achieved by those who travel extensively and fly more than 30 flight segments in a year. A special introductory promotion awards those who sign up between 31 March and 30 June 200 bonus points for enrolling, and also the opportunity to win 100,000 Rewards Points. In addition, each time members fly on Canadian North, they will be entered again - up until June 30th, 2014.

Web: http://www.canadiannorth.com/iu

 
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Air Miles Canada warns members about phishing scam


7 Apr 2014
 
 

Canadians are continuing to report that they are receiving telemarketing and automated telephone calls from an unknown organisation, claiming to be Air Miles Canada, informing them of the status of their Collector account, or that they have won a prize consisting of thousands of reward miles. As a result, Air miles has reminded its collectors to protect themselves by never sharing personal information or account information, including account PIN, with anyone who should not have access to it. The phone calls are targeting Canadians across the country, regardless of whether they are Air Miles collectors or not.

Web: http://www.airmiles.ca

 
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Cinema rewards patrons when baseball teams win


4 Apr 2014
 
 

Carmike Cinemas, an entertainment, digital cinema and 3-D motion picture exhibitor, has launched a 'Popcorn Madness' Concession promotion in support of the men's college baseball 2014 NCAA Tournament.  Should any pre-selected team win its game, Carmike Cinemas will offer a free small popcorn to each rewards member.  Carmike has 251 theatres with 2,654 screens in 37 states.

Web: http://www.carmike.com

 
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Venus launches loyalty credit card with Alliance Data


3 Apr 2014
 
 

Alliance Data Systems' retail services business has signed a new multi-year agreement to provide private label credit card services for women's fashion online and catalogue retailer Venus, a multi-channel brand that offers on-trend swimwear, women's clothing, intimate apparel, active wear, footwear and accessories. Alliance Data is to offer a customised loyalty-driven credit programme for Venus, designed to deliver incremental sales, cross-category selling and increased transaction size. Through the new loyalty programme, members will earn points for every dollar spent on the card, receive reward certificates redeemable on future purchases, experience hassle-free exchanges, and receive exclusive offers.

Web: http://www.alliancedata.com

 
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KC Hotels and Resorts joins Voila Hotel Rewards


2 Apr 2014
 
 

VOILA Hotel Rewards has announced its continued expansion with the addition of KC Hotels and Resorts in Costa Rica and Thailand. The VOILA programme is building on a run of successful growth this year, continuing to assert its position as the world's number one loyalty programme for independent hotels. Members of the programme can earn and redeem rewards and enjoy one-of-a-kind travel experiences at boutique hotels and resorts around the world. KC Hotels and Resorts are found in three destinations: KC Resort and Over Water Villas in Koh Samui, Thailand; KC Beach Club and Pool Villas in Koh Samui, Thailand and KC Hotel San Jose in Costa Rica. VOILA's partnership with KC Hotels and Resorts follows successful launches of co-branded loyalty programmes for hotels in Central and Eastern Europe, Asia, Latin America and the Middle East.

Web: http://voilahotels.com

 
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TravelCenters of America launches loyalty scheme


1 Apr 2014
 
 

Travelcentres, operator of the TA and Petro Stopping Centers travel centre brands, has introduced the 'Diesel Dollars' rewards programme. Diesel Dollars are earned based on the total gallons of diesel fuel purchased at TA and Petro Stopping Centers locations at the posted cash or credit retail price in any calendar month. Reward levels range from 20 Diesel Dollars for buying  500-999 gallons in the month to 85 Diesel Dollars for buying 1,500 gallons or more in a calendar month. If a driver earns the maximum award every month for a year, the savings would be over US $1,000. Diesel Dollars is an added benefit for UltraOne Members, who will still receive all of their familiar UltraOne programme benefits - including Points and shower credits.

Web: http://www.tatravelcentres.com

 
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20th Century Fox Film launches social loyalty scheme


31 Mar 2014
 
 

20th Century Fox Film has partnered with social loyalty engagement platform, Social Rewards, to create the Fox Rewards programme. Social Reward, founded in 2010, has recently created a new distribution channel for movie trailers by partnering with 15 initial movie exhibition circuits across 4,000 screens. The theatre chain's moviegoer base joins a branded Social Rewards programme culled from onscreen promotion, traditional theatre loyalty programmes and social media engagement. Moviegoers are rewarded for specific activities, including watching trailers for theatre loyalty points. Social Rewards created a branded 20th Century Fox Film programme that features a loyalty programme for each individual movie release. Points are rewarded to all moviegoers and fans that watch and share movie trailers across social media networks such as YouTube, Facebook, Twitter and Instagram. Points accumulated on the Fox Rewards programme are currently redeemable for free movie tickets and concession items at any participating movie theatre.

Web: http://www.socialrewards.com

 
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Aeroplan brings back Miles Match Days for 2014


28 Mar 2014
 
 

Aeroplan is to match all miles donated by members to each of its ten Beyond Miles charitable partners as part of its 2014 Aeroplan Match Days. Miles will be matched on a one for one basis up to 500,000 Aeroplan Miles for each partner organisation. This year, each organisation has chosen its own match day, week or entire month and, in turn, Aeroplan will match miles during the specified period. Members need to visit Aeroplan's website in order to choose a partner to whom they want to donate. In 2013, more than 11.4 million miles were donated to Aeroplan's Beyond Miles partners during its annual Miles Matching Days. Since the programme was launched in 2006, more than 361 million Aeroplan Miles have been donated by members. Beyond Miles partners use Aeroplan Miles to offset costs related to travel by air as well as hotel accommodation and car rentals.

Web: http://www.aeroplan.com

 
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Whole Wallet Spend reveals what builds loyalty


27 Mar 2014
 
 

A new white paper from Cardlytics, 'Understanding True Loyalty - Gaining Insight into Customer Loyalty Based on Whole-Wallet Spend', compares consumer spending within categories to test the theory that a retailer's most frequent customers are their most loyal customers. Using relationships with nearly 400 banks in the US and the UK, Cardlytics used its Automated Transaction System (CATS) to analyse the purchase behaviour of consumers within and across categories and geographies. The analysis revealed that frequency should not be the only determining factor when identifying an organisation's most loyal patrons.  During a 6-month period in 2013, Cardlytics looked at actual consumer purchase transactions in retail categories including restaurants, apparel, fuel/convenience, grocery and general retail.  The research revealed that consumers who shop frequently with one retailer - at times - actually shop more frequently with competitors.  The white paper explains Whole-Wallet Analytics, including case studies and related data findings for several categories. It also discusses different customer segments (such as New Customers, Infrequent Customers, Heavy Switchers, and Heavy Loyals, and how marketers can develop a strategy to reach each type. The white paper can be downloaded free of charge from Cardlytics.

Web: http://www.cardlytics.com

 
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New benefits for JetBlue's loyal frequent flyers


26 Mar 2014
 
 

JetBlue is introducing two improvements to its True Blue loyalty programme:  'Mosaic Status Match' and 'Mosaic Challenge'. Anyone with the specified status in one of the qualifying airline loyalty programmes will be eligible for automatic Mosaic status match through 2014 when they sign up for the Mosaic Challenge. All that is required is proof of current status. Anyone is eligible to sign up for the Challenge, regardless of their status on other carriers. Customers who complete the challenge, in which they have 90 days to earn 3,750 base (qualifying) flight points, will receive Mosaic status for the rest of 2014 and until December 31, 2015. Base flight points equate to three points per US$1 a customer earns on the base fare of their individual JetBlue flight.

Web: http://www.jetblue.com

 
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A visionary's vision of retail a decade from now


25 Mar 2014
 
 

As the internet celebrates its quarter century anniversary, online marketplace research from Rakuten predicts that the multitudes of online web profiles in existence today will be replaced with a single unique and super-secure shopping passport. This virtual ID will amalgamate purchases, amass loyalty points, track orders from multiple vendors and map suggestions from social networks into one virtual profile, wherever a shopper travels online. However, interpreting and reacting to vast quantities of retail data from various channels will require retailers to unite the traditionally siloed divisions of purchasing, marketing and web development. To thrive, retailers will need to develop a cross-division collaboration culture, one which sees online and offline sales as being complementary and intrinsically linked, and develop a shopping experience based on these multi-channel findings. As Earth's population passes the 8 billion mark, and internet penetration exceeds 34%, the potential for international profit needs to be at the forefront of every retailer's agenda.

Web: http://global.rakuten.com

 
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REWE to issue and redeem Payback points


24 Mar 2014
 
 

Payback has launched  in over 3,000 Rewe stores across Germany, with the result that customers can use Payback cards to earn points on purchases and redeem Payback points for shopping vouchers in all Rewe stores. Customers who don't yet have a card can sign up for a Rewe Payback card that can be used in the store immediately. It's estimated that cardholders who make good use of the programme across several partners can easily save over 200 Euro per year. Coupons for more than 1,000 extra points have been made available at Rewe as the new partnership launches. More than 20 million consumers in Germany already benefit from offers and coupons. Customers will no longer need to use paper coupons in the stores: instead, they can activate their digital coupons (for example, for five-fold points on all purchases or on specific goods) at instore Rewe service points. They can also redeem Payback points at the terminal, and the savings are deducted automatically at the cash desk. Those registering at the terminal earn 100 extra points. The Payback card is currently presented at cash desks 1.5 million times a day, with customers collecting from over 600 companies. The most recent big-name companies to join the programme are Dehner, Opel, Deutsche Telekom and Thalia.

Web: http://www.payback.net

 
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Subscription offers UK e-shoppers cashback & rebates


21 Mar 2014
 
 

Clarus Marketing Group has launched a subscription programme, Delivery Deals, in the UK. The programme provides consumers with 10% cashback and savings on deliveries for all of their online shopping needs. The range of benefits offered on the website includes: 10% cashback everyday on purchases at hundreds of retail websites in the UK (including Debenhams, Staples, Tesco, Ocado, Wiggle, and many others); up to 500 in rebates on delivery charges at hundreds of online retailers; up to 500 in rebates on return delivery charges if a member needs to return an online purchase for any reason; and exclusive access to a range of vouchers that offer instant deals and discounts across the Internet. Consumers can visit the DeliveryDeals website to try the programme free of charge during a trial period. After the free trial, the membership fee will be 14.97 a month. E-commerce retailers in England, Scotland, Wales, and Northern Ireland can also partner with DeliveryDeals to offer a customised version of the product, which includes a suite of benefits that can specifically target the retailer's selected audience.

Web: http://www.clarusmarketing.com

 
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Malaysian mall launches cardless loyalty scheme


20 Mar 2014
 
 

Sunway Group, a leading  Malaysian property developer, realty group and a major shopping mall operator in Malaysia, has launched a new card-less, big data-centric loyalty programme powered by Fusionex. In the programme, called Sunway Pals, members will earn one point for every dollar spent in participating merchants' stores, with additional points available on special offers. One hundred points are worth a dollar, which may be redeemed at any participating merchant's stores. In addition to the features available, the system, which allows for the conventional card system and EDC terminal, also comes with cardless capabilities - with which consumers can opt to use a Sunway Loyalty App downloaded on their smartphone for both earning and redeeming points. The app also allows participating merchants to advertise new promotions available at their stores:  it contains a dedicated promotions page showcasing their latest promotions. The system provides participating merchants with key business insights, and uses  analytics and big data to identify useful trends and patterns for business planning.

Web: http://www.fusionex-international.com

 
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Rent-a-Crowd company launches loyalty scheme


19 Mar 2014
 
 

Crowds on Demand, a 'rent-a-crowd' firm, is launching Insiders Club, a loyalty programme that will reward its top clients, offering them discounts, perks and exclusive event invitations. The programme has three tiers. Silver membership is given to clients that have spent over US$8000 within a 12-month period. Gold membership is given to those who have booked over US$15,000 in Crowds on Demand services. The top-tier Platinum membership is offered as an invitation-only service. Existing clients who have met these revenue thresholds will be automatically entered into the programme. Silver tier members will receive a free celebrity experience on their birthday, access to a concierge service, as well as complimentary upgrades on all event purchases. Gold tier members will receive a free ultimate celebrity experience every year including helicopter transfers, videographers, fans and paparazzi. They will also receive two free upgrades on all event purchases and a direct line to the CEO. With only a handful of Platinum members, Crowds on Demand is not currently publicising membership details of this by-invitation-only programme.

Web: http://www.crowdsondemand.com

 
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Wyndham Rewards to give away 10 million points


18 Mar 2014
 
 

To mark its tenth anniversary, Wyndham Rewards is giving members the chance to win a share of more than ten million loyalty points. From now until the end of December, members can enter daily for their chance to win by visiting the programme's website and answering a brief trivia question about the programme, participating hotel brands or travel in general. Each month, ten winners will be chosen at random from among all eligible entries and will receive 100,000 Wyndham Rewards points each, enough for 10 free nights or more at thousands of hotels around the world. In addition, one grand prize winner will be randomly chosen at the end of the sweepstakes period to receive 200,000 Wyndham Rewards points, enough for 20 free nights.

Web: http://www.wyndhamworldwide.com

 
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