Visa's mini contactless payment card launches (20 Mar 2006, The Wise Marketer)
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Visa's mini contactless payment card launches

 

Monday March 20, 2006                      Tweet this article

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Visa USA has launched a new Visa Contactless Mini Card - a small form-factor contactless payment card (about half the size of a traditional payment card), which can be attached to a key ring.

The Contactless Mini Card can be issued as a value-added extra for Visa credit and debit cardholders.

Like many customer loyalty cards that have used the format successfully, the idea is to add a little convenience for the consumer by removing the need to delve into wallets and purses at the point of sale.

Apart from the contactless smart card chip, the card also has a standard magnetic stripe to ensure that it can still be used where contactless transactions are not available.

Visa worked with its card technology partners to reduce the size of the antenna needed, and the miniature contactless solution can also now be embedded in other form factors, such as 3D key fobs, mobile phones and other handheld devices.


More Info: 

http://www.visa.com

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