Using Smart Cards to Gain Market Share      Smart cards can enhance the targeting and simplicity of loyalty programmes   by Aneace Haddad   Softback book, 1st Edition 9 chapters (127 pages)   Published by Gower, England Impressions from 2000 to 2000 ISBN: 0566083159   Cover Price: US$79.95 Note: this is the price printed on the cover, and does not necessarily represent the actual price you will pay for this item. Click here to tell a friend Buy it online at Amazon.co.uk   Buy it online at Amazon.com
What's it all about? Payment methods, smart cards and customer relationship marketing are all converging at the moment of purchase, transforming the relationships between shoppers, merchants and bankers. This book explores the impact of convergence and the opportunities for companies that choose to aggressively use new technology to gain market share, create lasting differentiation and build barriers to entry. Visa and Mastercard expect their member banks to have completed the migration to smart cards by 2005. Early adopters exploring the benefits of smart cards are searching for ways to use them to expand their business. Most expect multi-function smart cards combining the traditional, proven payment mechanism like credit along with a customer loyalty function. This is new territory that is full of obstacles - industry players clearly need to understand the pitfalls. Aneace Haddad's personal experience in the field makes him uniquely qualified to act as a guide to companies that want to better understand the business strategies related to multi-function smart cards and loyalty.
Biography... Aneace Haddad is the President of software company Welcome Real-time (Aix en Provence, France). An American from Boulder, Colorado, he is a 15-year veteran of the point of sale and smart card software industry. Prior to founding Welcome Real-time, he was the founder of Sinfonia Marketing Technologies (Paris) where he created PromoCarte, the world's first smart card-based electronic coupon wallet. He is the author of two key smart card loyalty patents.

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