Book reviews...

Feel free to browse through our library of recommended reading and in-depth book reviews. We'll give you enough detail to easily decide whether you'll find each book useful (or not!) If there's a book that should be added, please let us know!

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    Customer Loyalty Reports
    Customer Relationship Marketing
    Employee Relationship Management
    Loyalty Marketing
    Brand Loyalty
    Internet Loyalty
    General Marketing Strategy
    Database Marketing
    Direct marketing
    Research, Theory and Technology

LOYALTY MARKETING   Aftermarketing By Terry G. Vavra How to keep customers for life through Relationship Marketing ... read review   Building the Customer Specific Retail Enterprise By Gary E Hawkins ... read review   Creating a Company for Customers By Malcolm McDonald, Martin Christopher, Simon Knox, Adrian Payne How to Build and Lead a Market Driven Organization ... read review   Crowning the Customer By Feargal Quinn ... read review   Customer Clubs and Loyalty Programmes By Stephan A Butscher A Practical Guide ... read review   Customer Intelligence By Gary Hawkins The Value of Customers, The Power of Profits ... read review   Customer Loyalty By Jill Griffin How to Earn It, How to Keep It ... read review   Customers for Life By Carl Sewell and Paul B Brown How to turn that one-time buyer into a life customer ... read review   Improving Customer Satisfaction, Loyalty and Profit By Michael D Johnson, Anders Gustafsson An Integrated Measurement and Management System ... read review   Loyalty Marketing: The Second Act By Brian Woolf What excellent companies are doing today ... read review   Loyalty Rules! By Frederick F Reichheld How today's leaders build lasting relationships ... read review   Scoring Points By Clive Humby, Terry Hunt, Tim Phillips How Tesco Is Winning Customer Loyalty ... read review   The Complete Idiot's Guide to Winning Customer Loyalty By Murray Raphel, Neil Raphel, Janis S. Raye Your company is in your customer's hands. ... read review   The Customer Comes Second By Hal F Rosenbluth & Diane McFerrin Peters And other secrets of exceptional service ... read review   The Customer Loyalty Pyramid By Michael W Lowenstein A new paradigm for American Business: The Concept of the Customer Loyalty Pyramid ... read review   The Loyalty Effect By Frederick F Reichheld The Hidden Force Behind Growth, Profits, and Lasting Value ... read review   The Nordstrom Way By Robert Spector, Patrick D McCarthy The Inside Story of America's #1 Customer Service Company ... read review   CUSTOMER RELATIONSHIP MARKETING   Achieving Excellent Customer Relationships By Philip Grant Your customer relationship strategy starts here ... read review   Customer Specific Marketing By Brian Woolf The New Power in Retailing ... read review   Customer Winback By Jill Griffin, Michael W Lowenstein How to Recapture Lost Customers - And Keep Them Loyal ... read review   Enterprise One To One By Don Peppers, Martha Rogers PhD Tools for Competing in the Interactive Age ... read review   Making It Personal By Bruce Kasanoff How to profit from personalization without invading privacy ... read review   Managing the Customer's Experience By Shaun Smith and Joe Wheeler Turning Customers Into Advocates ... read review   One Customer, Divisible By Michael W. Lowenstein Linking customer insight to loyalty and advocacy behaviour ... read review   Profit Through Personalisation By David Reed Essays on Customer Communications Management ... read review   Relationship Fundraising By Ken Burnett A Donor-Based Approach to the Business of Raising Money ... read review   The Lifebelt By John A Murphy The Definitive Guide to Managing Customer Retention ... read review   The One To One Future By Don Pepper, Martha Rogers PhD Building Relationships One Customer at a Time ... read review   The Ultimate CRM Handbook By John G. Freeland Strategies and Concepts for Building Enduring Customer Loyalty and Profitability ... read review   DIRECT MARKETING   Directory of International Direct and e-Marketing By Roderick Millar (Consultant Editor) A country-by-country sourcebook of providers, legislation and data ... read review

GENERAL MARKETING STRATEGY   After Sixty By Leslie M. Harris, Michelle Edelman Marketing To Baby Boomers ... read review   Building Great Customer Experiences By Colin Shaw and John Ivens Using customer experience as a differentiator ... read review   Focus By Al Ries The future of your company depends on it ... read review   Get Slightly Famous By Steven Van Yoder Become a Celebrity in Your Field and Attract More Business with Less Effort ... read review   Guerrilla Marketing for Consultants By Jay Conrad Levinson, Michael W. McLaughlin Breakthrough Tactics for Winning Profitable Clients ... read review   Improving Marketing Effectiveness By Robert Shaw The methods and tools that work best ... read review   Marketing ROI By James D Lenskold The path to campaign, customer and corporate profitability ... read review   Marketing Strategy By Peter Maple For effective fundraising ... read review   Preventing Strategic Gridlock By Pamela S Harper Leading over, under and around organisational jams to achieve high performance results ... read review   Shrinking The Corporate Waistline By Brian P Woolf What lean companies do that fat companies don't ... read review   The 80/20 Principle By Richard Koch The secret of achieving more with less ... read review   The Myth of Excellence By Frederick A Crawford, Ryan Mathews Why Great Companies Never Try to Be the Best at Everything ... read review   The Ultimate Question By Fred Reichheld Driving good profits and true growth ... read review   RESEARCH, THEORY AND TECHNOLOGY   How Customers Think By Gerald Zaltman Essential Insights into the Mind of the Market ... read review   Redefining F.E.A.R. By Karen Evenson Maximizing limited resources with unlimited ideas ... read review   Research and the Customer Lifecycle By Kenneth Hartmann, John Banslaben & Harry Seymour (editors) Direct Marketing's leading researchers show the way to increased sales and profits ... read review   Using Smart Cards to Gain Market Share By Aneace Haddad Smart cards can enhance the targeting and simplicity of loyalty programmes ... read review   BRAND LOYALTY   Briefs for Building Better Brands By Allan Gorman Tips, Parables and Insights for Market Leaders ... read review   Commitment-Led Marketing By Butch Rice and J H Hofmeyr The Key to Brand Profits Is in the Customer's Mind ... read review   Predicting Market Success By Robert Passikoff New ways to measure customer loyalty and engage consumers with your brand ... read review   CUSTOMER LOYALTY REPORTS   The Loyalty Guide III By Peter Clark, Robin Clark New for 2008 and beyond - another detailed report on customer loyalty theory, principles, methods, strategies, global best practice and case studies ... read review   The Loyalty Guide Volume I (2004/5 edition) By Robin Clark, Peter Clark A research report on consumer loyalty theory, principles, methods, strategies, global best practice and case studies ... read review   The Loyalty Guide Volume II By Robin Clark, Peter Clark New for 2006 and beyond - another detailed research report on customer loyalty theory, principles, methods, strategies, global best practice and case studies ... read review   INTERNET LOYALTY   Cashing In With Content By David Meerman Scott How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers ... read review   loyalty.com By Frederick Newell Customer Relationship Management in the New Era of Internet Marketing ... read review   EMPLOYEE RELATIONSHIP MANAGEMENT   The Loyalty Link By Dennis G. McCarthy How Loyal Employees Create Loyal Customers ... read review   DATABASE MARKETING   The Complete Database Marketer By Arthur M Hughes Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database ... read review