Rick Ferguson, CLMP

As Editor in Chief of the Wise Marketer Group, Rick is an acknowledged expert in the theory and practice of loyalty marketing. Rick has published numerous articles and white papers describing the characteristics of marketing programs which seek to change customer behavior. He previously led global thought leadership efforts at Aimia and LoyaltyOne. Rick has consulted for Fortune 500 clients including American Express, Procter and Gamble and Visa Inc.

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