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The Global Resource for Loyalty Marketers

LA 103: Best Practices in Loyalty Marketing

Course dates/times:

  • Jan 19, 2017 @ 10am ET
  • Jan 31, 2017 @ 5pm ET

Course description:
This course provides a complete overview of the strategic principles and foundations of loyalty marketing. Students will learn about the basics of loyalty program design and the best practices associated with each stage of the design. Special emphasis will be placed on the core elements required for a successful loyalty program design and launch. Students will leave this course with a firm understanding of the required elements and best practices of a successful loyalty marketing initiative.

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