"In a perfect market economy, you could take your marbles elsewhere by patronizing a competing loyalty program - if you had perfect foresight or could travel back in time. But if you've been a loyal Air Miles member for years, stashing points in hopes of cashing in later, how do you retroactively retrieve your investment in a scheme that dilutes or disputes its promise of future redemptions? ... You are stuck with LoyaltyOne, with their unilaterally imposed terms and conditions and revisions after the fact... You can't easily take your business elsewhere."
[The bill] It creates uncertainty ... because at any point the rules can change. If there’s one thing companies need to create value, it's a level of consistency and a clear understanding of what the playing field will be for industry."
"I worry that AIR MILES is waiting too long to make its move as it has stayed uncomfortably silent in the media despite growing criticism...Brands are normally advised to tackle a problem head-on, acknowledge criticism and suggest solutions. Absent this proactive approach, consumers, Collectors, and media will continue to skewer the brand in every social and traditional media channel available... It's time for AIR MILES to act quickly and exert influence over the outcome of this story."
"You can request a personalized Expiry email statement to show you how many Miles are due to expire each quarter for the next 12 months. To request an Expiry Statement, sign into airmiles.ca using your Collector number and PIN. Once you're signed in, click on the Your profile drop down menu in the top right hand corner of the screen and select View Transactions, then click on Expiry Statement. This will generate your customized email outlining the status of the Miles in your accounts, which you'll receive within 12-24 hours."
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