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The Global Resource for Loyalty Marketers

About the Wise Marketer Group


The Wise Marketer Group delivers timely and unbiased publishing, research, and educational products to a global audience of marketing professionals. The Wise Marketer Group publishes the Wise Marketer content portal, a free and unbiased resource of news, research, and best practices for loyalty marketers. The Wise Marketer Group also publishes the Loyalty Guide, the world’s most comprehensive resource for customer loyalty research and best practices, and operates the Loyalty Academy, the premiere global educational and membership organization for loyalty marketing practitioners. More details on these products appears below.

The Wise Marketer

Founded in 1999 by Robin and Peter Clark, the Wise Marketer content portal is a free and unbiased source of news, research, and best practices on loyalty marketing geared for the global marketing community. The Wise Marketer publishes a weekly newsletter free for qualified subscribers. The Wise Marketer Group also publishes the Loyalty Guide, a comprehensive resource for loyalty practitioners available free to members of the Loyalty Academy. The Wise Marketer also published content from industry sponsors; learn more about sponsor opportunities with the Wise Marketer here.

Wisdom Content Studio

Wisdom, the Wise Marketer Group’s in-house content studio, specializes in creating dynamic, storytelling-driven content through a wide variety of digital media. Wisdom Content Studio creates native sponsor content for dissemination through the Wise Marketer content channels, and creates white-label branded content for marketing services providers around the globe. For more information on Wisdom Content Studio services, please contact us.

The Loyalty Academy

The Loyalty Academy is the premiere global education and membership organization for loyalty marketing practitioners. The Loyalty Academy offers certification for loyalty marketing professionals via online, in-person, and customized in-house educational workshops and seminars. The Loyalty Academy also offers membership options that provide free access to loyalty marketing publications and tools, discounted tuition fees, and discounted registration to the annual Loyalty Academy conference. More information can be found at

The Loyalty Guide

The Wise Marketer Group also publishes the Loyalty Guide, now in its 7th edition, which offers over 1,400 pages of unrivalled customer loyalty and marketing intelligence for marketing leaders, including research, new ideas, expert advice, market data, detailed case studies and research. For more information and to download sample chapters, please visit


Rick Ferguson


CEO Wise Marketer Group | Editor in Chief, Wise Marketer
As CEO of the Wise Marketer Group, Rick is an acknowledged expert in the theory and practice of loyalty marketing. Rick has published numerous articles and white papers describing the characteristics of marketing programs which seek to change customer behaviour. He previously led global thought leadership efforts at Aimia and LoyaltyOne. Rick has consulted for Fortune 500 clients including American Express, Procter and Gamble and Visa Inc.

Bill Hanifin


COO Wise Marketer Group
In addition to serving as Chief Operating Officer for the Wise Marketer Group, Bill is President and CEO of Hanifin Loyalty, focusing his work at the intersection of data-driven marketing, payment products, and marketing technology. He is also co-Founder of the Customer Strategy Network, a global alliance of independent CRM and loyalty marketing practitioners.

Mike Capizzi


Dean, Loyalty Academy
A 43 year veteran of the marketing services industry with deep knowledge of the loyalty marketing space, Mike is a globally recognized speaker and author in the loyalty arena and a partner in the Customer Strategy Network. He has taught loyalty and marketing courses at five US universities and among practitioners in eight different countries. In addition to serving as dean of the Loyalty Academy, Mike operates his own specialized marketing consulting and strategy firm.

Mike Atkin


Chairman, Customer Strategy Network
Mike is chairman of the Customer Strategy Network, which owns the Wise Marketer Group. Mike is a highly respected and well-recognized expert with twenty plus year’s experience within the Loyalty/CRM solutions market. His specialist knowledge in all aspects of loyalty program development has led to work supporting global brands in most vertical markets including retail, finance, banking, and coalition loyalty programs.