The Wise Marketer Insights Series with LoyLogic

Loyalty Rewards Strategy: Make Your Points Loved Most

Wednesday, September 27th, 10 am EST / 4 pm CET


Currency-based loyalty programs are a proven method to build profitable relationships with best customers via mutually beneficial behavior change. In this free webinar, you’ll learn the principles of delivering a successful currency-based reward strategy that motivates your best customers, differentiates your brand, and delivers profitable rewards ROI. The webinar also includes a case study approach to demonstrate recipes for success.


Dominic Hofer: Founder and CEO of LoyLogic

Dominic is an entrepreneur at heart. Before founding Loylogic, he worked as EVP of Business Development at Qualiflyer Loyalty in Switzerland. Prior to that, he worked as a consultant with Estin & Co., a strategy boutique based in Paris, France. Dominic holds a degree in Law (lic. iur.) from the University of Berne, Switzerland.




Martin Smaerup: Director, Reward Solutions

Martin is a seasoned loyalty expert having worked in the industry for over 15 years at Loylogic and Affinion International, following his original career path in the financial sector with Danske Bank. To compliment his background, Martin holds a degree from Copenhagen Business School.




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