 |
NEWS REPORT (17 May)
Most loyalty schemes are going social & mobile
Nearly half of loyalty programmes either have a social media or mobile communication-enabled component that's already in place or is in development, according to research by ... |
|
NEWS BRIEF (17 May)
White Castle starts social foodie loyalty scheme
In the US, White Castle restaurants have launched a loyalty programme called 'Craver Nation', which encourages like-minded Cravers to form a social community with rewards in the ... |
|
HEADS-UP (17 May)
Tesco's Irish customers to pay energy bills with points
Business & Leadership reports that Tesco Ireland and Bord Gais Energy have signed an agreement allowing customers to redeem €5 Clubcard vouchers for €10 against their energy bills. |
|
NEWS REPORT (16 May)
Avoiding the risks of loyalty diversification
As brands compete for a shrinking share of the consumer wallet, they are finding they need to work hard to retain consumers, and even harder to attract new ones, according to ... |
|
NEWS BRIEF (16 May)
Hilton HHonors gives members digital USA Today
Hilton Worldwide and USA Today have signed a new multi-year print and digital partnership, offering all guests at Hilton Worldwide brands in the US free 24-hour access to ... |
|
HEADS-UP (16 May)
Coupon clearing house acquires S&H Solutions
ProLogic Redemption Solutions has acquired S&H (aka. YOU Technology Retail Services) to add the Greenpoints consumer marketing programme to its own suite of services for retailers. |
|
NEWS REPORT (15 May)
Going 'glocal' may be key to global business
Going 'glocal' may be the key to successful marketing on today's worldwide stage, according to Tim Norman, director for SDL Web Content Management Solutions, who explains how ... |
|
NEWS BRIEF (15 May)
Womo.com offers rewards for online reviews
Australian business directory, Word Of Mouth Online (WOMO), has launched a Member Rewards programme, allowing consumers to earn 'Influence Points' for reviewing businesses and ... |
|
MOST POPULAR
FEATURE ARTICLE
The top sixty lessons in loyalty marketing
We didn't expect to hear about so much fresh thinking, or to find so many innovations, or to discover so strong a shift away from traditional marketing practices... |
|
HEADS-UP (15 May)
Sears to invest more in its loyalty programme
Reuters reports that Sears is to invest millions more dollars in the 'Shop Your Way' rewards programme, among other improvements in stores and signage to help grow the business. |
|
NEWS REPORT (14 May)
Few UK businesses measure social media ROI
Only 10% of UK businesses measure the ROI of their social media efforts, despite the fact that more than half have increased their investment in social media over the past twelve ... |
|
NEWS BRIEF (14 May)
Expedia awards 4.3 billion points in first year
Online travel firm Expedia has reported that on its loyalty programme's first anniversary, it had awarded more than 4 billion rewards points to Expedia Rewards members in the ... |
|
HEADS-UP (14 May)
Indian games retailer launches loyalty scheme
MCV reports that Indian games retailer Game4U has launched a loyalty scheme, Team Elite, offering Ammo points (worth Rs.1). Membership is free with any purchase of Rs.450 or more. |
|
NEWS REPORT (11 May)
Digital marketers not dismissing offline channels
Despite the mobile channel being the 'talk of the marketing world' in recent months, a survey by Affilinet at the recent Internet World conference found that there is still a ... |
|
NEWS BRIEF (11 May)
AAdvantage offers BA & Hawaiian award travel
American Airlines AAdvantage members can now book award travel via AA.com on British Airways, a oneworld alliance member and joint business partner, and on Hawaiian Airlines, an ... |
|
MOST POPULAR
FEATURE ARTICLE
The 22 major factors that will shape the future of customer loyalty
While we must look into the past to find out why customers defect, stay loyal, or advocate a brand, we also need to see changes coming. Here we detail the 22 major factors that ... |
|
HEADS-UP (11 May)
Money-saving coupons for K-Mart shoppers
Grocery Savings website, TheGroceryGame.com, is to offer its money-saving Teri's List, a compilation of lowest-priced items, for the grocery store chain, Kmart. |
|
NEWS REPORT (10 May)
In retail marketing, families really matter
Families are a rich seam to mine for grocery spend versus other consumer segments but, rather than market to mum with strong price messaging, retailers would be better advised to ... |
|
NEWS BRIEF (10 May)
One in ten will switch banks in next 6 months
Capgemini and Efma have released the ninth annual World Retail Banking Report which found that, while bank customers citing a 'positive customer experience' increased modestly by ... |
|
HEADS-UP (10 May)
CVS aims to personalise the retail experience
Chain Drug Review reports that insights that the CVS ExtraCare loyalty programme has generated over 14 years are to be used to help CVS focus on growing its front-end business. |
|
NEWS REPORT (9 May)
Combining the power of email & social channels
It's evident that consumers are changing the way they approach media, circumventing traditional marketing channels such as television and print media in favour of social media ... |
|
NEWS BRIEF (9 May)
CIMB Bank gives away 1 million BIG Points
Kuala Lumpur-based CIMB Bank is celebrating the third anniversary of its AirAsia Savers Account and the opening of the 300,000th account by awarding a lucky customer one million ... |
|
HEADS-UP (9 May)
IBQ & Qatar partner for premium travel rewards
Ame Info reports that following the success of their first promotion, IBQ and Qatar Airways are to again offer premium travel rewards to IBQ's existing and potential customers. |
|
NEWS REPORT (8 May)
Consumer travel habits are changing rapidly
The ways in which people are travelling and the factors involved in travel decisions are changing significantly, according to a study by InterContinental Hotels Group (IHG) which ... |
|
NEWS BRIEF (8 May)
Southwest & Air Tran enable rewards conversion
Members of Southwest Airlines' Rapid Rewards and AirTran Airways' A+ Rewards' frequent flyer programmes are now able to transfer their loyalty rewards between the two programmes ... |
|
MOST POPULAR
FEATURE ARTICLE
The 30 major factors behind a successful customer loyalty programme
A good loyalty programme has the power to transform a business into a customer-centric profit machine. Here, we offer a thirty-point list of the major factors that directly ... |
|
HEADS-UP (8 May)
Publix to pilot paperless coupon programme
NACS Daily reports that this summer the grocery store chain, Publix, will start testing digital coupons that shoppers can redeem at the checkout without their loyalty card. |
|
NEWS REPORT (7 May)
Loyalty liability & costs are today's major challenge
Managing reward liability and its spiralling costs has become the single largest challenge for the reward industry, making the need for collaboration between reward providers and ... |
|
NEWS BRIEF (7 May)
Energy utility joins FlyBuys Australia
In Australia, AGL Energy has signed a partnership agreement to join the FlyBuys loyalty programme, to reward thousands of consumers for everyday spending on their AGL gas and ... |
|
HEADS-UP (7 May)
EU 'cookie law' will see very few users opt in
Econsultancy has found that only 23% of web users will happily opt to allow tracking cookies, thanks to the new EU ePrivacy Directive, and 17% will reject cookies immediately. |
|
NEWS REPORT (4 May)
Fanbox integrates loyalty schemes with Facebook
Loyalty technology firm Fanbox has announced the launch of a new product called 'MS2 Splice' to allow consumers who use Facebook to link their accounts to loyalty programmes ... |
|
NEWS BRIEF (4 May)
Cablevision Optimum Rewards teams with Hertz
US-based media corporation Cablevision Systems has partnered with car rental firm Hertz, providing Cablevision's Optimum Rewards loyalty programme members with Hertz Rent A Car ... |
|
HEADS-UP (4 May)
Loyalty card launch dented Pick'n'Pay performance?
According to IOL, although South Africa's Pick'n'Pay SmartShopper card is a success, one-off setup costs may have contributed to weaker-than-hoped financial performance this year. |
|
NEWS REPORT (3 May)
No-one expects the Digital Inquisition! Or do they?
Monty Python made famous the exclamation 'no-one expects the Spanish Inquisition!', and here Chris Ford of Grass Roots explains how the world of digital marketing is ruled by the ... |
|
NEWS BRIEF (3 May)
Hilton HHonors runs spring promotion
Hilton HHonors, the loyalty programme of Hilton Worldwide's portfolio of hotel brands, recently run a 2012 Spring Promotion, through which guests could save up to 20% off a ... |
|
HEADS-UP (3 May)
US Bank cheque cardholders get FreeMonee Gifts
US Bank is to offer its Check Card customers FreeMonee incentives of US$2-US$50 (good at various national retailers) as incentives for using their cards to pay in partner stores. |
|
NEWS REPORT (2 May)
Aeroplan to match members' miles donations
In Canada, Aeroplan has announced that it will match all miles donated by members to each of its eight 'Beyond Miles' charitable partners as part of the '2012 Aeroplan Match ... |
|
NEWS BRIEF (2 May)
Cisco launches mid-sized partner programme
At its annual partner conference, Cisco announced a new global channel programme called 'Partner Plus', targeting mid-sized customers. Partner Plus is aimed at a set of channel ... |
|
HEADS-UP (2 May)
Wyndham Rewards joins summer promotion
Wyndham Rewards has joined the 2012 US Travel Association 'Daily Getaways' summer promotion, offering 2,000 award travel packages at 15%-40% off regular hotel room prices. |
|
NEWS REPORT (1 May)
Carrefour launches loyalty scheme in UAE
In the United Arab Emirates, hypermarket retailer Carrefour aims to reward its thousands of loyal shoppers with the launch of its new, free-to-join 'MyClub' loyalty card, which ... |
|
NEWS BRIEF (1 May)
Rydges Hotel launches loyalty programme
Rydges Hotels has relaunched its hotel rewards programme, valid at Rydges Hotels and Resorts in Australia, New Zealand, Dubai and London. Rydges PriorityGUEST Rewards offers a ... |
|
HEADS-UP (1 May)
Southwest awards points for Chase mortgages
Southwest Rapid Rewards has added Chase as a new FFP partner, offering 12,500-50,000 points for taking out a Chase mortgage. Points are deposited 8 weeks after the loan is closed. |
|
NEWS REPORT (30 Apr)
Businesses still not capitalising on customer loyalty
Organisations of all sizes may be missing out on the business benefits of a best practice approach to customer loyalty, according to research by Net Promoter software company ... |
|
NEWS BRIEF (30 Apr)
Amex adds new Membership Rewards partners
American Express has announced new partners for its Membership Rewards cardholder loyalty programme, including Seamless, Groupon, Virgin America and Vente-Privee USA. Through the ... |
|
HEADS-UP (30 Apr)
Birds Eye offers rewards through digital advocacy hub
Birds Eye Voila! has launched a 'digital advocacy hub' offering its brand advocates a tiered loyalty scheme with 'engagement badges' that lead to US$1-2 coupons and other rewards. |
|
NEWS REPORT (27 Apr)
Companies still doubt the effectiveness of loyalty
Although companies are putting increased focus on customer loyalty and retention programmes, only 24% consider their efforts in these areas to be 'very effective', according to a ... |
|
NEWS BRIEF (27 Apr)
Loyalty helping to stretch consumer budgets
While South African consumers' purchasing power may have grown by 5% in 2011, they are still cautious when it comes to spending and continue to explore ways to extend their ... |
|
HEADS-UP (27 Apr)
Capital One profits up thanks to credit card rewards
Bloomberg reports that Capital One's profits were up 37% in Q1/2012, with the growth being largely attributed to credit card rewards programmes fuelling greater customer spending. |
|
NEWS REPORT (26 Apr)
Retailers find new ways to drive retention
Falling grocery market share figures in the UK may have done little to bolster the retail sector's low spirits, but there may be light at the end of the tunnel, according to ... |
|
NEWS REPORT (25 Apr)
Customers forgive grocery chains most easily
When it comes to receiving poor customer service, US consumers are most likely to forgive grocery chains, and other brands including USAA, credit unions, H.E.B., Hy-Vee, Dollar ... |
|
NEWS REPORT (24 Apr)
Coles revamps FlyBuys to offer 50% more value
In Australia, Coles has revamped and updated the FlyBuys coalition loyalty programme, offering loyal customers more points for their everyday household spending, more places to ... |
|
FEATURE ARTICLE
The 15 business benefits of a loyalty initiative
When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a ... |
|
FEATURE ARTICLE
Coalition Loyalty Programmes: the who, why, and how big?
There are two types of multi-partner programme: true coalitions and in-house programmes that have partners. Here we explore the strengths, weaknesses, opportunities and threats ... |
|
FEATURE ARTICLE
The 16 business benefits of Customer Lifetime Value
CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers... |
|
FEATURE ARTICLE
Nectar... details of the UK coalition loyalty programme
Originally published by The Wise Marketer in September 2002, this case study of Nectar and its operator has been continually updated in The Loyalty Guide reports (see ... |
|
FEATURE ARTICLE
Marketing budgets aren't very stretchy - or are they?
When do your marketing dollars bring you the least ROI? It's not a trick question... it's simply when they're aimed at the wrong people. But how often do we revisit such basic ... |
|
FEATURE ARTICLE
Retail Pricing Strategies: their impact on customer loyalty
Pricing strategy is a key feature of any business - it plays a key role in customers' perceptions of any business. Here we explore all the main options, and how they impact ... |
|
Not a member? Register here for free!
Forgotten log-in?
Tell a friend
|
