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Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
The Loyalty Guide - the only complete global Guide to Customer Loyalty, Engagement and Marketing Feature Articles and How-To Guides by the world's most respected Customer Loyalty and Marketing experts Details of the top Customer Loyalty and Marketing Conferences worldwide Search The Wise Marketer from top to bottom!
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The full, unbiased daily news for loyalty marketers...

The Wise Marketer provides customer loyalty & marketing news, analysis, research, detailed analysis, how-to's and best practices - all with unbiased global coverage, and it's still free!

LATEST NEWS - August 28

Vodafone NZ issues 5-millionth loyalty reward

The New Zealand mobile phone network provider Vodafone has announced that its loyal customers have now redeemed more than 5.5 million rewards since the launch of its loyalty programme one year ago. The 5.5 million rewards have included 2-for-1 movie deals ...
   LATEST NEWS - August 27

Ten ways technology can increase customer loyalty

Recent figures from Gartner suggest that there will be some 30 billion web-connected devices globally by 2020 and, while this presents fantastic opportunities for marketers, our focus should be on the customer and not on the latest piece of shiny new technology ...
EXPERT OPINION - August 27

An open letter to CMOs from the Loyalty Academy

The business of developing Customer Loyalty marketing strategies is multi-faceted, and the most successful individuals bring diverse backgrounds to the table. The most widely respected strategists start with a foundation of managerial consulting to understand ...
   MOST POPULAR - FEATURE ARTICLE

The 15 business benefits of a loyalty initiative

When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide. Many of the so-called loyalty programmes in operation today are not ...

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   LATEST NEWS - August 26

Marketers struggling to make emails stand out

Successful marketing via the consumer's email inbox is getting harder and harder in the digital age, with many marketers finding their emails are getting lost among a sea of competitor messaging, according to research from SmartFocus and Econsultancy. The email ...
LATEST NEWS - August 25

Hilton spots a whole new segment of travellers

A survey for Hilton Worldwide's global brand Hampton by Hilton has identified a new type of traveller that has been defined as the 'Seekender', which regularly takes advantage of weekends to spontaneously enjoy new experiences, with travel being at the top of the ...
   MOST POPULAR - FEATURE ARTICLE

The top sixty lessons in loyalty marketing

We didn't expect to hear about so much fresh thinking, or to find so many innovations, or to discover so strong a shift away from traditional marketing practices. When The Wise Marketer's team began to research and write 'The Loyalty Guide 7', they found that the loyalty market ...
NEW RESEARCH - August 24

Why do Millennials behave like X's and Boomers?

Millennials are not all that different than Gen X and Boomers in how they shop and engage with online advertising, according to a study by performance marketing technology firm Adroit Digital, conducted to discover if Millennials' online shopping behaviours and ...
   LATEST NEWS - August 21

UK firms still missing the Sales-Marketing link

Despite the clear benefits of aligning sales and marketing teams, two-fifths of British companies have yet to align their sales goals with their marketing activities, according to research conducted by specialist recruiter Randstad Sales, Marketing and Retail ...
NEW RESEARCH - August 20

Retailers increase budgets to enhance loyalty schemes

Retailers do generally recognise an increasing need to evolve their loyalty programmes to satisfy today's tech-savvy, tech-enabled customer, according to a report from Boston Retail Partners (BRP). The report, entitled 'Loyalty programmes - Rewarding the ...
   NEW RESEARCH - August 20

Gift cards or Cash back: Where's the Loyalty?

The appeal of customer rewards schemes is flagging, and consumers are increasingly confused and put off by all the changes going on in major rewards schemes run by card issuers and retailers. Right across the industry, rewards are failing to maximise brand loyalty and ...
MOST POPULAR - FEATURE ARTICLE

The 16 business benefits of Customer Lifetime Value

CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers. In this article, we've drawn insight from The Loyalty Guide report, to introduce the sixteen ...
   NEW RESEARCH - August 19

E-retail survey reveals new directions and strategies

More than a third (37%) of US and UK retailers and branded manufacturers have annual revenue of US$15 million or more exclusively in online sales, and approximately 40% of their total annual revenue from all sales exceeds US$29 million, and 74% also have a ...
MOST POPULAR - FEATURE ARTICLE

The 22 major factors that will shape the future of customer loyalty

While we must look into the past to find out why customers defect, stay loyal, or advocate a brand, we also need to see changes coming. Here we detail the 22 major factors that are set to shape the future of customer loyalty programmes ...
   LATEST NEWS - August 18

How to get Omni-Channel Retail right first time

Two years ago, creating an integrated omni-channel strategy was becoming an important objective. Forward-thinking retailers had the luxury of trial and error and the chance to evolve slowly to create a seamless customer experience. That luxury has now gone. Today, in ...
NEW RESEARCH - August 18

UK consumers' coupon usage reaches 99 percent

With coupon usage by UK supermarket shoppers surging to 99%, and coupon redemptions increasing 37% over last year, consumers are saving £3.2 billion annually, according to research by coupon experts Valassis. Forty-three percent of consumers save at least £5 a ...
   LATEST NEWS - August 17

Retailers could benefit by embracing mobile apps

News that the UK omni-channel retailer Argos has generated £1bn of m-commerce revenue in a year should act as warning for other retail brands that fail to utilise the power of the mobile channel, according to Simon Howship, managing director of mobile app development ...
MOST POPULAR - FEATURE ARTICLE

How to build a profitable marketing strategy, in a nutshell

Given such rapid changes in consumer habits, how can marketing professionals keep up and win new customers, keep existing ones loyal, and increase profits? The answer lies, not surprisingly, with getting the basics right first. There are ...
   LATEST NEWS - August 14

How J D Williams cracked the Engagement code

With customer behaviour continually changing, how can retailers ensure the quality and relevance of each customer's experience? The UK-based omni-channel fashion retailer J D Williams has made a start by capturing some 65Gb of online customer data using the Celebrus ...
EXPERT OPINION - August 13

How Gamification drives Customer Engagement

With the UK eCommerce sales reaching £38bn last year, there's stiff competition to find new ways to attract customers to a website or app, keep them engaged while there and ultimately to encourage their return. To achieve this goal, increasing numbers of companies are ...
   LATEST NEWS - August 13

It's time to get serious about customer retention

Retention has always played second fiddle to acquisition within marketing - despite the fact that acquiring new customers is far more expensive than retaining existing ones and that the top tranche of customers contributes the vast majority of long-term revenue. But ...
FEATURE ARTICLE

Excellence is everywhere

As I travel the world discussing loyalty, it's not uncommon to be asked: Which countries are the most advanced in loyalty marketing? My answer has always been the same: there are no great countries, just great companies. When I first became completely involved in loyalty ...
   FEATURE ARTICLE

Plant A Tree: It's a loyalty strategy, not a tired cliche

How important a role does a corporate ecological conscience play in building true customer loyalty? Loyalty is not all about price. It soars when retailers link emotionally to their customers through, for example, individual recognition ...
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What's been happening recently?

Vodafone NZ issues 5-millionth loyalty reward - The New Zealand mobile phone network provider Vodafone has announced that its loyal customers have now redeemed more than 5.5 million rewards since the launch of its loyalty programme one year ...
An open letter to CMOs from the Loyalty Academy - The business of developing Customer Loyalty marketing strategies is multi-faceted, and the most successful individuals bring diverse backgrounds to the table. The most widely respected ...
Ten ways technology can increase customer loyalty - Recent figures from Gartner suggest that there will be some 30 billion web-connected devices globally by 2020 and, while this presents fantastic opportunities for marketers, our focus ...
Marketers struggling to make emails stand out - Successful marketing via the consumer's email inbox is getting harder and harder in the digital age, with many marketers finding their emails are getting lost among a sea of competitor ...
Hilton spots a whole new segment of travellers - A survey for Hilton Worldwide's global brand Hampton by Hilton has identified a new type of traveller that has been defined as the 'Seekender', which regularly takes advantage of weekends to ...
Why do Millennials behave like X's and Boomers? - Millennials are not all that different than Gen X and Boomers in how they shop and engage with online advertising, according to a study by performance marketing technology firm Adroit ...
UK firms still missing the Sales-Marketing link - Despite the clear benefits of aligning sales and marketing teams, two-fifths of British companies have yet to align their sales goals with their marketing activities, according to research ...
Retailers increase budgets to enhance loyalty schemes - Retailers do generally recognise an increasing need to evolve their loyalty programmes to satisfy today's tech-savvy, tech-enabled customer, according to a report from Boston Retail ...
Gift cards or Cash back: Where's the Loyalty? - The appeal of customer rewards schemes is flagging, and consumers are increasingly confused and put off by all the changes going on in major rewards schemes run by card issuers and retailers ...
E-retail survey reveals new directions and strategies - More than a third (37%) of US and UK retailers and branded manufacturers have annual revenue of US$15 million or more exclusively in online sales, and approximately 40% of their total ...
UK consumers' coupon usage reaches 99 percent - With coupon usage by UK supermarket shoppers surging to 99%, and coupon redemptions increasing 37% over last year, consumers are saving £3.2 billion annually, according to research by coupon ...
How to get Omni-Channel Retail right first time - Two years ago, creating an integrated omni-channel strategy was becoming an important objective. Forward-thinking retailers had the luxury of trial and error and the chance to evolve slowly ...
Retailers could benefit by embracing mobile apps - News that the UK omni-channel retailer Argos has generated £1bn of m-commerce revenue in a year should act as warning for other retail brands that fail to utilise the power of the mobile ...
How J D Williams cracked the Engagement code - With customer behaviour continually changing, how can retailers ensure the quality and relevance of each customer's experience? The UK-based omni-channel fashion retailer J D Williams has made a ...
It's time to get serious about customer retention - Retention has always played second fiddle to acquisition within marketing - despite the fact that acquiring new customers is far more expensive than retaining existing ones and that the top ...
How Gamification drives Customer Engagement - With the UK eCommerce sales reaching £38bn last year, there's stiff competition to find new ways to attract customers to a website or app, keep them engaged while there and ultimately to ...
Forget the customer's cash: win their attention - Today, brands are constantly battling to get consumers to part with their data and their cash. However, whilst both are important, there is one thing that should be the focus of their efforts ...
Retailers missing valuable insights from customer data - The role of records and information managers is at a crossroads as the function struggles to prove itself relevant in customer-focused industries such as retail, according to a study ...
How to take a joined-up approach to CRM - The role of CRM is evolving. Its uses are diversifying yet it continues to be business critical, supporting many key business processes from social media to customer data management. It's not only ...
Make every week Customer Service Week - There actually is a week set aside as 'Customer Service Week'. Most people don't even know when it is so for those who don't, it's the first full week of October. Believe it or not, there are even ...

  ... Never miss anything important - join nearly 15,000 marketing professionals and get our free weekly newsletter, written by marketers for marketers - sign up here!

 

10% OFF UNTIL SEPTEMBER! See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!
  
                                            
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