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Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
The Loyalty Guide - the only complete global Guide to Customer Loyalty, Engagement and Marketing Feature Articles and How-To Guides by the world's most respected Customer Loyalty and Marketing experts Details of the top Customer Loyalty and Marketing Conferences worldwide Search The Wise Marketer from top to bottom!
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The full, unbiased daily news for loyalty marketers...

The Wise Marketer provides customer loyalty & marketing news, analysis, research, detailed analysis, how-to's and best practices - all with unbiased global coverage, and it's still free!

NEW RESEARCH - June 29

Survey: Consumers don't want to give up personal data

Brands are facing an uphill battle when trying to reach connected consumers today; more than half don't want brands to have any of their personal information, according to a new Boxever survey of more than 500 consumers. The good news: multiple surveys have shown that ...
   LATEST NEWS - June 29

Brexit won't have significant impact on earning, says Aimia

The recent "Brexit" vote, in which the voters of the United Kingdom voted to exit the European Union, has roiled financil markets and sent multi-national corporations doing business in Britain into a period of turmoil. The loyalty industry, too, will feel the impact ...
LATEST NEWS - June 29

US: More details on Chipotle's loyalty promotion

As we reported back in May, troubled US-based fast-casual restaurant chain Chipotle is trying to reverse its flagging fortunes with a loyalty promotion. The programme, called Chiptopia, is set to launch this week as a three-month summer programme. Can a three-month ...
   LATEST NEWS - June 29

US: Pepperidge Farm launches digital loyalty programme

US-based baked goods manufacturer Pepperidge Farm has launched its first digital rewards programme for consumers on PepperidgeFarmReward.com. The programme is heavy on experiential rewards, which means that Pepperidge Farm fans can now burn off some calories in yoga ...

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   MOST POPULAR - FEATURE ARTICLE

The 15 business benefits of a loyalty initiative

When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide. Many of the so-called loyalty programmes in operation today are not ...
NEW RESEARCH - June 23

Australia: Woolworth's announces another round of loyalty changes

Business Insider Australia reports that, a mere eight months after launching its new $500 million loyalty programme, Australian grocer Woolworths is revamping the programme again due to complaints from both customers and the suppliers who are being asked to fund ...
   MOST POPULAR - FEATURE ARTICLE

The top sixty lessons in loyalty marketing

We didn't expect to hear about so much fresh thinking, or to find so many innovations, or to discover so strong a shift away from traditional marketing practices. When The Wise Marketer's team began to research and write 'The Loyalty Guide 7', they found that the loyalty market ...
LATEST NEWS - June 22

US: AT&T reigns in Plenti

The American Express-led Plenti loyalty coalition in the United States that counts Macy's, AT&T, and ExxonMobil as partners got off to a rousing start when it launched in May of last year. The programme signed up more than 20 million members in its first two months ...
   LATEST NEWS - June 22

UK: Virgin launches loyalty app to unite brands

The UK's Marketing Week magazine reports that Virgin plans to unite all of its UK businesses under a single mobile loyalty app called Virgin Red. That Sir Richard Branson, arguably one of the greatest brand marketers of all time, understands the importance of ...
NEW RESEARCH - June 21

Survey: Loyalty Programme members generate significantly more revenue than non-members

According to new research from Accenture Interactive, retail loyalty programme members generate between 12% and 18% more revenue for retailers than do customers who are not members of the loyalty programmes. Beyond the incremental increase in revenue, the research ...
   NEW RESEARCH - June 21

Research: Up to 8% of retail loyalty points subject to fraud

Loyalty firm Lassu Inc. this week released new research findings regarding employee points fraud within loyalty rewards programmes. According to a new e-book from Lassu, about 600 retailers in North America with annual sales of more than $50 million have points-based ...
MOST POPULAR - FEATURE ARTICLE

The 16 business benefits of Customer Lifetime Value

CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers. In this article, we've drawn insight from The Loyalty Guide report, to introduce the sixteen ...
   LATEST NEWS - June 16

Media Watch: Taking loyalty programmes to task

Periodically it behooves us to peruse the general consumer media as a temperature guage for general consumer opinion of customer loyalty programmes. Even as Wall Street has come to see investment in customer loyalty as a "buy" sign, and even as marketers report that ...
LATEST NEWS - June 16

Introducing the Wise Marketer Brilliant Simplicity Award

Occasionally a loyalty reward comes along so brilliant in its simpicity and obvious utility that one wonders why someone didn't come up with it years ago. With that truism in mind, we'd like to introduce you to the first annual Wise Marketer "Brilliant Simplicity" ...
   MOST POPULAR - FEATURE ARTICLE

The 22 major factors that will shape the future of customer loyalty

While we must look into the past to find out why customers defect, stay loyal, or advocate a brand, we also need to see changes coming. Here we detail the 22 major factors that are set to shape the future of customer loyalty programmes ...
NEW RESEARCH - June 15

Survey: US marketers will spend more on loyalty in 2017

Research aggregator eMarketer recently summarized a pair of loyalty industry reports that reveal good news for providers of loyalty marketing technology and services: According to the research, US marketers plan to allocate a higher percentage of their 2017 marketing ...
   NEW RESEARCH - June 15

Survey: Will the Apple Watch help retailers engage loyal customers?

Apple may not wear of late the aura of invincibility it once displayed during the reign of the late Steve Jobs, but its mobile products still hold large appeal both for consumers and for the marketers trying to reach them. What about Apple's latest innovation, the ...
MOST POPULAR - FEATURE ARTICLE

How to build a profitable marketing strategy, in a nutshell

Given such rapid changes in consumer habits, how can marketing professionals keep up and win new customers, keep existing ones loyal, and increase profits? The answer lies, not surprisingly, with getting the basics right first. There are ...
   NEW RESEARCH - June 14

Survey: Customer effort and the hidden effect on loyalty

A new survey from Support.com, a cloud-based provider of customer service and technical support for consumer technology brands, brings to light one aspect of the customer journey with an often hidden impact on loyalty: the amount of effort the customer must exert in ...
LATEST NEWS - June 14

News: Citigroup sues AT&T over alleged loyalty trademark infringement

Can a corporation trademark one of the most commonly-used expressions in the English language? That's the question that will soon be before a New York Federal court judge as U.S. banking behemoth Citigroup is now suing telecom technology provider AT&T for violating ...
   LATEST NEWS - June 8

Insight: The foundational elements of customer loyalty

It's always gratifying to find a mainstream media outlet report on the loyalty industry and get it right. The latest overview comes courtesy of reporter Alina Tegend in the New York Times, who underscores a few fundamental truths about earning customer loyalty ...
FEATURE ARTICLE

Excellence is everywhere

As I travel the world discussing loyalty, it's not uncommon to be asked: Which countries are the most advanced in loyalty marketing? My answer has always been the same: there are no great countries, just great companies. When I first became completely involved in loyalty ...
   FEATURE ARTICLE

Plant A Tree: It's a loyalty strategy, not a tired cliche

How important a role does a corporate ecological conscience play in building true customer loyalty? Loyalty is not all about price. It soars when retailers link emotionally to their customers through, for example, individual recognition ...
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We're the only truly unbiased, global source of news & research for customer loyalty and marketing professionals...   Join Free Here

See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!

Join nearly 13,000 other loyalty and marketing professionals and get our free weekly news roundups...

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What's been happening recently?

Survey: Consumers don't want to give up personal data - Brands are facing an uphill battle when trying to reach connected consumers today; more than half don't want brands to have any of their personal information, according to a new Boxever ...
Brexit won't have significant impact on earning, says Aimia - The recent "Brexit" vote, in which the voters of the United Kingdom voted to exit the European Union, has roiled financil markets and sent multi-national corporations doing ...
US: Pepperidge Farm launches digital loyalty programme - US-based baked goods manufacturer Pepperidge Farm has launched its first digital rewards programme for consumers on PepperidgeFarmReward.com. The programme is heavy on experiential ...
US: More details on Chipotle's loyalty promotion - As we reported back in May, troubled US-based fast-casual restaurant chain Chipotle is trying to reverse its flagging fortunes with a loyalty promotion. The programme, called Chiptopia, is ...
Australia: Woolworth's announces another round of loyalty changes - Business Insider Australia reports that, a mere eight months after launching its new $500 million loyalty programme, Australian grocer Woolworths is revamping the programme ...
US: AT&T reigns in Plenti - The American Express-led Plenti loyalty coalition in the United States that counts Macy's, AT&T, and ExxonMobil as partners got off to a rousing start when it launched in May of last year. The programme signed up ...
UK: Virgin launches loyalty app to unite brands - The UK's Marketing Week magazine reports that Virgin plans to unite all of its UK businesses under a single mobile loyalty app called Virgin Red. That Sir Richard Branson, arguably one of the ...
Research: Up to 8% of retail loyalty points subject to fraud - Loyalty firm Lassu Inc. this week released new research findings regarding employee points fraud within loyalty rewards programmes. According to a new e-book from Lassu, about ...
Survey: Loyalty Programme members generate significantly more revenue than non-members - According to new research from Accenture Interactive, retail loyalty programme members generate between 12% and 18% more revenue for retailers than do ...
Media Watch: Taking loyalty programmes to task - Periodically it behooves us to peruse the general consumer media as a temperature guage for general consumer opinion of customer loyalty programmes. Even as Wall Street has come to see ...
Introducing the Wise Marketer Brilliant Simplicity Award - Occasionally a loyalty reward comes along so brilliant in its simpicity and obvious utility that one wonders why someone didn't come up with it years ago. With that truism in mind ...
Survey: Will the Apple Watch help retailers engage loyal customers? - Apple may not wear of late the aura of invincibility it once displayed during the reign of the late Steve Jobs, but its mobile products still hold large appeal both for ...
Survey: US marketers will spend more on loyalty in 2017 - Research aggregator eMarketer recently summarized a pair of loyalty industry reports that reveal good news for providers of loyalty marketing technology and services: According to the ...
News: Citigroup sues AT&T over alleged loyalty trademark infringement - Can a corporation trademark one of the most commonly-used expressions in the English language? That's the question that will soon be before a New York Federal court ...
Survey: Customer effort and the hidden effect on loyalty - A new survey from Support.com, a cloud-based provider of customer service and technical support for consumer technology brands, brings to light one aspect of the customer journey ...
American Airlines rolls out next round of AAdvantage changes - And then there were none: As expected, American Airlines has joined rivals Delta and United in converting its AAdvantage frequent-flyer programme from a mileage-based to a ...
Insight: The foundational elements of customer loyalty - It's always gratifying to find a mainstream media outlet report on the loyalty industry and get it right. The latest overview comes courtesy of reporter Alina Tegend in the New York ...
Survey: Programme engagement stable, but many programmes miss the mark - The long-gestating Bond Loyalty Report is finally here, and we have a few highlights for you courtesy of the executive summary. The bottom line: While year-over-year ...
US: AT&T launches customer appreciation programme - Customer-centric reward and recognition programmes in the U.S. telecom industry are typically as rare as Dodo bird sitings. Last week, U.S. telecom provider AT&T broke the long slump by ...
Insight: A better way to estimate progamme liability - No aspect of loyalty programme management is more a combination of art and science than estimating programme liability. Within the crucible of today's multi-million member loyalty ...

  ... Never miss anything important - join nearly 13,000 marketing professionals and get our free weekly newsletter, written by marketers for marketers - sign up here!

 

See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!
  
                          
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   Published By & Copyright 2016 Customer Strategy Network / The Wise Marketer. All rights reserved.   
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