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MOST POPULAR
FEATURE ARTICLES
The 30 major factors behind a successful customer loyalty programme |
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MOST POPULAR
FEATURE ARTICLES
The 22 major factors that will shape the future of customer loyalty |
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MOST POPULAR
FEATURE ARTICLES
Top 20 attitudes of today's best loyalty marketers |
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NEWS REPORTS (3 Sep)
40% show their brand preferences on Facebook
While nearly 40% of Facebook users actively 'Like' brands on the social network in order to publicly express their brand affiliations to their friends, only 17% are more likely ... |
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NEWS BRIEFS (3 Sep)
SPC says membership is up 30% this year
In the face of falling Canadian consumer confidence, the SPC Card (Student Price Card) programme is approaching membership of some 935,000 consumers, an increase of 30% over ... |
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HEADS-UPS (3 Sep)
MyCoupons launches Android loyalty app
The US-based online coupon service MyCoupons has launched an Android-based mobile app to help users find coupon codes, promo codes, and discounts from local and online merchants. |
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NEWS REPORTS (2 Sep)
Marketers use social media to deepen loyalty
At a time when an increasing focus is being placed on social media in the marketing mix, research in the US by Colloquy and the DMA has found that companies using social media ... |
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NEWS BRIEFS (2 Sep)
Jewel-Osco adds continuity scheme to loyalty card
In the US, Jewel-Osco stores are offering a promotion (based on the idea of a continuity rewards programme) that adds a twist to traditional trading stamps. Through the new ... |
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HEADS-UPS (2 Sep)
Macy's new Amex card offers loyalty benefits
While Macy's existing Star Rewards loyalty scheme remains in place, a new Macy's American Express card now aims to provide customers with a wide range of new in-store privileges. |
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NEWS REPORTS (1 Sep)
Brands failing to work with social media advocates
Despite some fear among brand marketers, retailers need to embrace social media and convince their customers to share their positive brand experiences through social networking ... |
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NEWS BRIEFS (1 Sep)
Bad customer experiences leave a trail online
Some 60% of Canadians report that, in today's economic environment, high quality customer service is more important to them than other factors, and that they will spend an ... |
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HEADS-UPS (1 Sep)
Restaurant owners say loyalty schemes do help
According to a report by QSRmagazine.com, the majority of US restaurant operators say that diner loyalty programmes are a key driver of business and give them a competitive edge. |
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NEWS REPORTS (31 Aug)
Youth is more receptive to direct mail
The UK's 15-24 year olds are highly receptive to direct mail, and the so-called 'young online generation' are also the most likely to buy in retail stores, according to research ... |
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NEWS BRIEFS (31 Aug)
OfficeMax supports loyalty with iPhone app
OfficeMax has announced a free OfficeMax App (written in partnership with interactive agency Rosetta) for the iPhone, available via the Apple App Store. The application (for ... |
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FEATURE ARTICLES
The 15 business benefits of a loyalty initiative
When justifying a loyalty initiative, too many executives focus on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty ... |
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FEATURE ARTICLES
Coalition Loyalty Programmes: the who, why, and how big?
There are two types of multi-partner programme: true coalitions and in-house programmes that have partners. Here we explore the strengths, weaknesses, opportunities and threats ... |
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HEADS-UPS (31 Aug)
IHG to pay loyal guests' checked bag fees
InterContinental Hotels Group is rewarding guests by reimbursing checked baggage fees when they book 2 consecutive weekend nights at any IHG hotel, and pay with a Visa card. |
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NEWS REPORTS (30 Aug)
How data will underpin 'next gen marketing'
Today's high-tech world has put consumers on the leading edge of technology - whether by means of smartphones, Web 2.0, or 'augmented reality' (AR) - and the opportunities for ... |
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NEWS BRIEFS (30 Aug)
Aeroplan offers miles for Fairmont redemptions
Aeroplan Members can now redeem miles at 19 Fairmont properties in the US, including The Plaza, a Fairmont managed Hotel in New York; the Fairmont San Francisco; and the Fairmont ... |
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HEADS-UPS (30 Aug)
eBay Bucks members spend 5 times more
Internet Retailer reports that, during a year of testing eBay's recently rolled-out loyalty scheme, members spent five times as much on eBay.com as their non-member counterparts. |
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NEWS REPORTS (27 Aug)
Retail marketers not making enough of mobile
Too few retailers have a solid mobile channel in place, despite the fact that 41% of retailers plan to have a transactional mobile site or application in place within the next ... |
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NEWS BRIEFS (27 Aug)
Starwood partners up with Rapid Rewards
Starwood Hotels & Resorts Worldwide is the latest Partner of the Southwest Airlines Rapid Rewards frequent flyer programme. Rapid Rewards members can now earn a half Rapid ... |
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HEADS-UPS (27 Aug)
Nectar to send points offers via iPhone app
Internet Retailing notes that Nectar and Sainsbury's have launched iPhone & iPod apps allowing Sainsbury's, BP, Homebase, Hertz, and FMCG brands to deliver targeted points offers. |
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NEWS REPORTS (26 Aug)
Investor loyalty depends on marketing relevance
To say that the past two years have not been a good time for the financial services industry is a serious understatement, but to add that there are good opportunities coming out ... |
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NEWS BRIEFS (26 Aug)
Hilton becomes official partner for Little League
Hilton Worldwide has committed to be the official hotel partner of Little League Baseball and Softball for three years. Little League families, friends and volunteers can receive ... |
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HEADS-UPS (26 Aug)
Loyalty cards unaffected by US gift card laws
According to MSNBC, new gift card laws recently passed in the US to eliminate abusive practices and regulate card fees and expiry dates do not apply to ordinary loyalty cards. |
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NEWS REPORTS (25 Aug)
Affiliate marketing sales to hit £4.6bn in 2010
The affiliate marketing sector will drive an estimated £4.62 billion in UK online retail sales during 2010, according to a recent report published by Econsultancy.
The ... |
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NEWS BRIEFS (25 Aug)
Nectar Italia grows to reach 5m members
Recently launched Nectar Italia is outperforming Groupe Aeroplan's expectations. It achieved the 12 month targeted 5 million member milestone in just four months, and recently ... |
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HEADS-UPS (25 Aug)
Nearly half of the UK uses Boots' loyalty card
According to Inside Retailing, UK health & beauty retailer Boots owes its success to its retail formats, brand collaboration and almost 50% of UK households using its loyalty card. |
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NEWS REPORTS (24 Aug)
Social loyalty scheme rewards brand ambassadors
Social Rewards has announced that it has launched its social media loyalty rewards platform for electronics firm Sanyo during the recent 'Connected Marketing Week' in San ... |
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NEWS BRIEFS (24 Aug)
Air New Zealand partners up with Fly Buys
Air New Zealand and Fly Buys have partnered; Fly Buys members will soon be able to redeem their Fly Buys Points for any available seat on any Air New Zealand flight, and Air New ... |
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HEADS-UPS (24 Aug)
NFC loyalty schemes for small Irish merchants
According to The Irish Times, small Irish retalers can offer NFC sticker-based loyalty schemes thanks to AIB and Zapa Technology. Each stickers can work with several local schemes. |
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NEWS REPORTS (23 Aug)
Only 20% of shoppers found to be brand loyal
When it comes to consumers' level of brand loyalty following the recession, it appears that price still beats brand for most consumers, according to a survey by comparison ... |
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NEWS BRIEFS (23 Aug)
Churn rates of US's main wireless carriers
Churn rates for the largest players in the wireless carrier sector for the second quarter of 2010 show that for total number of customers (Prepay and Postpaid), Verizon had the ... |
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HEADS-UPS (23 Aug)
Etihad Guest launches rewarding debit cards
Etihad & ADIB have launched a range of cobranded debit and covered cards (Sharia-compliant alternatives to credit cards) offering several benefits through the Etihad Guest scheme. |
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NEWS REPORTS (20 Aug)
Starbucks boosts brand with wi-fi content
In the US, Starbucks has further defined its vision for the Starbucks Digital Network, in partnership with Yahoo!, aimed to arrive in US company-operated stores later this ... |
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NEWS BRIEFS (20 Aug)
Report summarises retail loyalty card landscape
A new report, Global Retailer Cards: Co-Branded, Loyalty and Private Label programmes 2010 , reveals that of 1,945 retail chains offering their own payment cards, 17.0% of ... |
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HEADS-UPS (20 Aug)
ExactTarget & Acceleration team up
ExactTarget has partnered with interactive marketing firm Acceleration to help optimise it clients' e-marketing campaigns across Europe, the Americas, the Middle East and Asia. |
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NEWS REPORTS (19 Aug)
Virgin airline brands combine loyalty rewards
Sir Richard Branson has announced that Virgin Atlantic Airways, Virgin America and V Australia/Virgin Blue are teaming up to offer each airline's loyalty programme members the ... |
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NEWS BRIEFS (19 Aug)
Shoppers Optimum celebrates 10th anniversary
Canadian retail loyalty programme, Shoppers Optimum, is now ten years old. All Canadians are being invited to join a party with weekly bonus offers, in-store promotions and prize ... |
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HEADS-UPS (19 Aug)
Westons Cider launches coupon campaign
UK-based Westons Cider is working with Valassis to offer coupons encouraging product sampling, appearing in consumer magazines as well as at major food festivals and other events. |
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NEWS REPORTS (18 Aug)
Prepaid cards to reward better teachers
The US-based 'TeacherDollars' rewards programme, which donates special-purpose debit cards to teachers in Hartford Public Schools that have demonstrated marked improvement in ... |
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NEWS BRIEFS (18 Aug)
SPG adds Element & Aloft rewards
A new promotion allows guests who stay three times at Aloft and Element hotels to earn a free night's accommodation. Guests can register for the promotion through the Starwood ... |
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HEADS-UPS (18 Aug)
American Airlines rewards staff for great service
For the 6th quarter running, American Airlines' staff have earned a 'Customer Experience Rewards' payout worth some US$10.4 million for exceeding defined customer service goals. |
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NEWS REPORTS (17 Aug)
VOC initiatives need better customer data
When it comes to setting up an effective 'voice of the customer' (VOC) programme, there are a number of prerequisites to be considered, not least of which is the kinds of ... |
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NEWS BRIEFS (17 Aug)
British Gas relaunches Green school rewards
Crayon has launched a new integrated rewards programme that allows British Gas to reinforce its green commitment. Generation Green is a web-based education and loyalty ... |
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HEADS-UPS (17 Aug)
Carlson Marketing moves into India
Carlson Marketing has expanded into India, with a new office in Mumbai, based on its existing relationship with client Kingfisher Airlines. The company has offices in 16 countries. |
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NEWS REPORTS (16 Aug)
Building consumer engagement the social way
Social networking has established itself as one of the fastest-growing and most used consumer communication channels, and that makes it a vital channel for building customer ... |
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NEWS BRIEFS (16 Aug)
Mall Networks rebrands after record year
The multi-channel shopping solutions provider Mall Networks has rebranded itself as 'Cartera Commerce', aiming to reflect the company's recent growth and expanded range of ... |
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HEADS-UPS (16 Aug)
ExtactTarget offers free email design kit
ExactTarget has unveiled a free email design kit offering practical tips, examples & insights into the design of more effective interactive email marketing messages and campaigns. |
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NEWS REPORTS (13 Aug)
Points.com revamps web site and offerings
Points International, operator of the Points.com loyalty rewards management service, has unveiled a new and enhanced web site providing a more user-friendly look and feel, along ... |
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NEWS REPORTS (12 Aug)
Air NZ Starfish Card offers local rewards
Air New Zealand has stepped up its ongoing commitment to making regional travel throughout New Zealand more affordable for its customers by launching a new loyalty rewards card ... |
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NEWS REPORTS (11 Aug)
Why customer satisfaction surveys are essential
With today's marketplace being increasingly driven by customer needs and opinions, there are a number of reasons behind an increasing focus on customer satisfaction surveys ... |
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FEATURE ARTICLES
The 16 business benefits of Customer Lifetime Value
CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers... |
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FEATURE ARTICLES
Nectar... details of the UK coalition loyalty programme
Originally published by The Wise Marketer in September 2002, this case study of Nectar and its operator has been continually updated in The Loyalty Guide reports (see ... |
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FEATURE ARTICLES
Marketing budgets aren't very stretchy - or are they?
When do your marketing dollars bring you the least ROI? It's not a trick question... it's simply when they're aimed at the wrong people. But how often do we revisit such basic ... |
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FEATURE ARTICLES
Retail Pricing Strategies: their impact on customer loyalty
Pricing strategy is a key feature of any business - it plays a key role in customers' perceptions of any business. Here we explore all the main options, and how they impact ... |
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