The Wise Marketer
The Wise Marketer - Home Subscribe to our RSS feed!   Share it!   
Email this page to a friend! Tweet this! Share this via LinkedIn! Share this on Facebook! Share this on Google Plus!
Wednesday 1 April 2015
   The Wise Marketer          Customer Strategy Network             Log In          Register for Free   
  
Stay up to date with What's Hot in the world of Customer Loyalty and Marketing Feature Articles and How-To Guides by the world's most respected Customer Loyalty and Marketing experts Details of the top Customer Loyalty and Marketing Conferences worldwide Find the right supplier or partner through our Global Loyalty Business Directory Search The Wise Marketer from top to bottom!
All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries The Loyalty Guide - the only complete global Guide to Customer Loyalty, Engagement and Marketing
   The Wise Marketer   

The full, unbiased daily news for loyalty marketers...

The Wise Marketer provides customer loyalty & marketing news, analysis, research, how-to's, best practices, conference details, and a full directory of all the major players - all with global coverage, completely unbiased, and still free!

LATEST NEWS - April 1

Brand App loyalty has a six-second shelf life

Mobile and desktop applications have become the new battleground for brand loyalty and, in a software-driven world where consumers are ever-more discerning about what they expect from applications, the reality is that businesses that fail to deliver a positive ...
   NEW RESEARCH - April 1

Is your cross-marketing budget split the right way?

The optimal proportion of spending for the mobile channel (based on total spending for a marketing campaign) is at least a double-digits percentage - far more than most marketers are currently allocating - according to the Smart Mobile Cross Marketing Effectiveness ...
LATEST NEWS - March 31

Few marketers have a Single Customer View

Marketers overwhelmingly agree that gaining a single view of the customer is vital to improving return on marketing spend and providing the seamless experiences that today's always-on customers expect, yet only 6% say they have attained that full customer view ...
   NEW RESEARCH - March 31

Most consumers will defect if mistakes aren't fixed

Not being understood and companies that fail to acknowledge their feelings are the biggest consumer frustrations when dealing with brands through digital channels, with 78% of UK consumers having had a response that partially or completely failed to answer their ...

Never miss anything important again!


Join nearly 15,000 others like you and get our free weekly newsletter, written by marketers for marketers. Get all the most important stories sent straight to your inbox every week... Sign up Free here
   MOST POPULAR - FEATURE ARTICLE

The 15 business benefits of a loyalty initiative

When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide. Many of the so-called loyalty programmes in operation today are not ...
LATEST NEWS - March 30

Brands must adapt to the 'Unknown Customer'

Consumer shopping trends are always evolving: while in the past a purchase was the simple result of three actions (seeing an advert, going to shops to get more information or try the product, and then purchasing it), the introduction of technology has opened the way ...
   EXPERT OPINION - March 30

New tech out-personalises 'old school' approaches

Personalisation is a major priority for marketers today but there isn't a single standardised definition, making adoption difficult to manage, according to Neil Capel, CEO for Sailthru, who here explains how to identify modern technologies and understand the true ...
MOST POPULAR - FEATURE ARTICLE

The top sixty lessons in loyalty marketing

We didn't expect to hear about so much fresh thinking, or to find so many innovations, or to discover so strong a shift away from traditional marketing practices. When The Wise Marketer's team began to research and write 'The Loyalty Guide 5', they found that the loyalty market ...
   NEW RESEARCH - March 27

Digital operations provide a competitive advantage

There is a sizeable gap between the growth of digital operations and the frameworks put in place by most companies to manage them, according to a white paper from digital marketing consultancy Amaze, which explores the dangers poor digital operations management can ...
LATEST NEWS - March 27

7-Eleven Canada launches new loyalty scheme

7-Eleven Canada has announced the launch of its '7Rewards' loyalty programme, based on a mobile app that allows shoppers to customize their own rewards experience. Buying any six drinks served in a 7-Eleven cup of any size results in the member getting their seventh ...
   MOST POPULAR - FEATURE ARTICLE

The 16 business benefits of Customer Lifetime Value

CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers. In this article, we've drawn insight from The Loyalty Guide report, to introduce the sixteen ...
EXPERT OPINION - March 26

The Five Focal Points of Genuine Customer Loyalty

As consumers become increasingly savvy and educated with 'always on' access to price comparisons and product reviews, genuine customer loyalty is becoming a fleeting advantage for many brands, according to Mark Harrington, VP of Marketing for Clutch, who here examines ...
   LATEST NEWS - March 26

What are the ten least engaging brands?

In January 2015, Brand Keys published its 'Customer Loyalty Engagement Index' (CLEI) report and its 'Customer Loyalty Engagement Index', which ranked the top brands that US consumers felt were the most emotionally engaging. But as with all lists, there's not only a ...
MOST POPULAR - FEATURE ARTICLE

The 22 major factors that will shape the future of customer loyalty

While we must look into the past to find out why customers defect, stay loyal, or advocate a brand, we also need to see changes coming. Here we detail the 22 major factors that are set to shape the future of customer loyalty programmes ...
   EXPERT OPINION - March 25

Social Media maketh not a Marketing Strategy

Social media may be fun and exciting, but it is no substitute for traditional marketing. No company will build an empire through social media alone; it has to be done in conjunction with other marketing tools such as SEO, email marketing and PR, according to Helen ...
LATEST NEWS - March 25

Amex adds benefits to Premier Rewards Gold Card

From June 2015, American Express is enhancing its 'Premier Rewards Gold Card', doubling the Membership Rewards points earned for purchases at US restaurants, plus a US$100 airline fee credit for incidental charges (such as baggage fees) and a personalised travel ...
   NEW RESEARCH - March 25

Marketing professionals are masters of many trades

Almost a third of media and marketing professionals (63%) say they are seeing more people in their industry with multiple jobs compared to five years ago, and these 'portfolio job holders' work for more than one employer, potentially offering more than one service ...
MOST POPULAR - FEATURE ARTICLE

How to build a profitable marketing strategy, in a nutshell

Given such rapid changes in consumer habits, how can marketing professionals keep up and win new customers, keep existing ones loyal, and increase profits? The answer lies, not surprisingly, with getting the basics right first. There are ...
   EXPERT OPINION - March 24

Why mobile marketing can't work in isolation

The mobile device now dominates internet access. For retailers, however, while mobile users routinely outnumber desktop, low conversion rates are challenging on going investment strategies, according to Daniel Martin, Head of EMEA Retail for Maxymiser, who here ...
NEW RESEARCH - March 24

Factors that drive teenage retail purchases

Price, brand, and a friend's recommendation were found to be the most influential in purchase decisions, with celebrity endorsement being seen as inconsequential, QR codes rarely being scanned, and online shopping being preferred to physical stores thanks to the ...
   LATEST NEWS - March 23

Amex US to launch nationwide Loyalty Coalition

AT&T, ExxonMobil, Macy's, Nationwide, Rite Aid, Direct Energy and Hulu are joining forces with American Express to launch 'Plenti', a US-based nationwide coalition loyalty programme through which consumers can earn and redeem points on a wide range of products ...
FEATURE ARTICLE

Top 20 attitudes of today's best loyalty marketers

When it comes to customer loyalty, customer retention and relationship building campaigns, the attitudes and preconceived ideas of both marketers and management determine much of the scheme's success. The Wise Marketer's experience and insights over many years has taught us ...
   FEATURE ARTICLE

Excellence is everywhere

As I travel the world discussing loyalty, it's not uncommon to be asked: Which countries are the most advanced in loyalty marketing? My answer has always been the same: there are no great countries, just great companies. When I first became completely involved in loyalty ...
Not a member? Register here for free!        Forgotten log-in?        Tell a friend        Subscribe to our free RSS feed

Have your loyalty news delivered.

You can have the most important loyalty marketing news sent by email every week...
Sign up here

A WORD FROM THE WISE MARKETER'S PUBLISHER...
Find out more The Marketing Guide - your complete guide to effective marketing - fresh ideas, strategies, trends, metrics and more (PDF, 373 pages)

Download a working sample here

 

What is The Wise Marketer?

We're an independent trade publication for customer loyalty and marketing professionals, bringing together all the latest news, research, and best practices from the whole industry, worldwide ... Find out more

Click here for more information or to register!

Join nearly 15,000 other loyalty and marketing professionals and get our free weekly news roundups...

Sign Up For Free

See The Loyalty Guide 6 up close, and find out how to increase profits and market share with more effective loyalty marketing!

Subscribe and follow...

Get our free weekly newsletter
Follow us on Twitter
Follow us on Facebook
Follow us on Google+
Follow us on LinkedIn
Access our RSS news feed

Hot off the presses...

What's been happening recently?

Brand App loyalty has a six-second shelf life - Mobile and desktop applications have become the new battleground for brand loyalty and, in a software-driven world where consumers are ever-more discerning about what they expect from ...
Is your cross-marketing budget split the right way? - The optimal proportion of spending for the mobile channel (based on total spending for a marketing campaign) is at least a double-digits percentage - far more than most marketers are ...
Few marketers have a Single Customer View - Marketers overwhelmingly agree that gaining a single view of the customer is vital to improving return on marketing spend and providing the seamless experiences that today's always-on customers ...
Most consumers will defect if mistakes aren't fixed - Not being understood and companies that fail to acknowledge their feelings are the biggest consumer frustrations when dealing with brands through digital channels, with 78% of UK ...
Brands must adapt to the 'Unknown Customer' - Consumer shopping trends are always evolving: while in the past a purchase was the simple result of three actions (seeing an advert, going to shops to get more information or try the product, and ...
New tech out-personalises 'old school' approaches - Personalisation is a major priority for marketers today but there isn't a single standardised definition, making adoption difficult to manage, according to Neil Capel, CEO for Sailthru, who ...
Digital operations provide a competitive advantage - There is a sizeable gap between the growth of digital operations and the frameworks put in place by most companies to manage them, according to a white paper from digital marketing ...
7-Eleven Canada launches new loyalty scheme - 7-Eleven Canada has announced the launch of its '7Rewards' loyalty programme, based on a mobile app that allows shoppers to customize their own rewards experience. Buying any six drinks served in ...
The Five Focal Points of Genuine Customer Loyalty - As consumers become increasingly savvy and educated with 'always on' access to price comparisons and product reviews, genuine customer loyalty is becoming a fleeting advantage for many ...
What are the ten least engaging brands? - In January 2015, Brand Keys published its 'Customer Loyalty Engagement Index' (CLEI) report and its 'Customer Loyalty Engagement Index', which ranked the top brands that US consumers felt were the ...
Marketing professionals are masters of many trades - Almost a third of media and marketing professionals (63%) say they are seeing more people in their industry with multiple jobs compared to five years ago, and these 'portfolio job holders' ...
Social Media maketh not a Marketing Strategy - Social media may be fun and exciting, but it is no substitute for traditional marketing. No company will build an empire through social media alone; it has to be done in conjunction with other ...
Amex adds benefits to Premier Rewards Gold Card - From June 2015, American Express is enhancing its 'Premier Rewards Gold Card', doubling the Membership Rewards points earned for purchases at US restaurants, plus a US$100 airline fee credit ...
Why mobile marketing can't work in isolation - The mobile device now dominates internet access. For retailers, however, while mobile users routinely outnumber desktop, low conversion rates are challenging on going investment strategies ...
Factors that drive teenage retail purchases - Price, brand, and a friend's recommendation were found to be the most influential in purchase decisions, with celebrity endorsement being seen as inconsequential, QR codes rarely being scanned ...
LoyaltyLion: The Charlie Casey Interview - E-commerce is the fastest growing retail market in Europe with sales in the UK, Germany, France, Sweden, The Netherlands, Italy, Poland and Spain being expected to grow by 18.4% to £156.67 billion ...
Amex US to launch nationwide Loyalty Coalition - AT&T, ExxonMobil, Macy's, Nationwide, Rite Aid, Direct Energy and Hulu are joining forces with American Express to launch 'Plenti', a US-based nationwide coalition loyalty programme through ...
Loyalzoo loyalty app offers retail POS integration - Loyalzoo has announced the release of its POS integration platform following a successful pilot scheme at the UK's London School of Economics. The company's new offering allows ...
Learnings from Waitrose's hot drinks loyalty scheme - UK grocery retailer Waitrose recently made some unexpected changes to its much-loved 'free hot drink' loyalty scheme, creating a great deal of discussion in the industry, according to Ian ...
What Would You Do with a Single Customer View? - In today's competitive marketplace, ecommerce companies need to capture a 360-degree picture of their potential consumers and create a single customer view (SCV). In fact, according to ...

  ... Never miss anything important - join nearly 15,000 marketing professionals and get our free weekly newsletter, written by marketers for marketers - sign up here!

 

See The Loyalty Guide 6 up close, and find out how to increase profits and market share with more effective loyalty marketing!
  
                                            
   The Wise Marketer   
   Published by Wise Research Limited. Copyright © 2000-2015 The Wise Marketer. All rights reserved.   
The Wise Marketer - Home Subscribe to our RSS feed! Share this on Facebook! Share this on Google Plus! Tweet this! Share this via LinkedIn! Email this page to a friend!