The Wise Marketer
The Wise Marketer - Home Subscribe to our RSS feed!   Share it!   
Email this page to a friend! Tweet this! Share this via LinkedIn! Share this on Facebook! Share this on Google Plus!
  Mobile Edition Tablet Edition
   The Wise Marketer          Customer Strategy Network             Log In          Register for Free   
  
Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
The Loyalty Guide - the only complete global Guide to Customer Loyalty, Engagement and Marketing Feature Articles and How-To Guides by the world's most respected Customer Loyalty and Marketing experts Details of the top Customer Loyalty and Marketing Conferences worldwide Search The Wise Marketer from top to bottom!
   The Wise Marketer   

The full, unbiased daily news for loyalty marketers...

The Wise Marketer provides customer loyalty & marketing news, analysis, research, detailed analysis, how-to's and best practices - all with unbiased global coverage, and it's still free!

LATEST NEWS - February 12

Guest Article: The Year of Loyalty Convergence

Loyalty programmes will evolve in 2016 as brands continue to pursue higher levels of engagement. In this guest article, author Guy Deslandes argues that 2016 will be the year of loyalty convergence and offers three trends that will drive loyalty marketing strategy ...
   LATEST NEWS - February 11

Insight: Is loyalty a transaction, or an emotion?

An interesting if too-brief eMarketer interview with Mark Taylor, senior vice president of digital customer experience at Capgemini, broached the age-old question for loyalty marketers: Is loyalty a transaction, or an emotion? The answer to this question lies at the ...
LATEST NEWS - February 10

Report: US mobile payments market to reach $23 billion in 2016

The mobile payments future is finally upon us: according to market research publisher Packaged Facts, the U.S. market for mobile payments made at the retailer point of sale will increase to $23 billion in 2016, up 54% from 2015. The Packaged Facts report "Mobile ...
   MOST POPULAR - FEATURE ARTICLE

The 15 business benefits of a loyalty initiative

When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide. Many of the so-called loyalty programmes in operation today are not ...

Never miss anything important again!


Join nearly 13,000 others like you and get our free weekly newsletter, written by marketers for marketers. Get all the most important stories sent straight to your inbox every week... Sign up Free here
   NEW RESEARCH - February 9

Report: 3 billion mobile loyalty cards by 2020

A new study from Juniper Research has found that more than 3 billion loyalty cards will operate as mobile-only or be integrated into mobile apps by 2020, up from 1.4 billion last year. The new research - "Mobile & Online Coupons: Redemption, Loyalty & Consumer ...
LATEST NEWS - February 9

News: Nintendo leads with loyalty to transform their business

Nintendo has released more details about their first app made exclusively for smart devices, Miitomo, which will launch in North America in March for both iOS and Android phones and tablets. First announced on an investors' call three months ago, Nintendo’s new My ...
   MOST POPULAR - FEATURE ARTICLE

The top sixty lessons in loyalty marketing

We didn't expect to hear about so much fresh thinking, or to find so many innovations, or to discover so strong a shift away from traditional marketing practices. When The Wise Marketer's team began to research and write 'The Loyalty Guide 7', they found that the loyalty market ...
NEW RESEARCH - February 5

Survey: Americans wants smartwatches; Europe, not so much

Wondering if smartwatches will ever become a viable marketing platform? A new survey from Kentico Software suggests that U.S. consumers will lead adoption: While consumer interest in smartwatches is high in the US (nearly 60% would like to eventually own one—36% ...
   LATEST NEWS - February 4

Report: Loyalty currency will drive mobile payment adoption

Over at Mobile Commerce Daily, reporter Alex Samuely makes a strong case for the primacy of loyalty programme currency as the de facto currency of mobile wallet applications. His key point: consumer wariness about the security of mobile wallet transactions may ...
LATEST NEWS - February 2

Visa Commerce Network: The “Uberization” of loyalty?

It looks like Visa’s 2015 acquisition of alternative payment provider TrialPay is finally paying off, as Visa announces the launch of its first product leveraging the TrialPay platform: the Visa Commerce Network . Visa claims that the Network will provide a new way ...
   NEW RESEARCH - February 2

Report: Connected cars will transform automotive loyalty in Europe

No consumer experience will be transformed more by technology than the automotive experience. According to a market study released by Technavio, for example, the size of the connected car M2M market in Western Europe is predicted to reach close to USD $34 billion in ...
MOST POPULAR - FEATURE ARTICLE

The 16 business benefits of Customer Lifetime Value

CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers. In this article, we've drawn insight from The Loyalty Guide report, to introduce the sixteen ...
   LATEST NEWS - February 1

Insight: For luxury brands, technology should enhance the human element

At a recent meeting of the Luxury Client Experience Board, executives from top retailers and major luxury brands, along with industry consultants and technology service providers, highlighted numerous myths and realities of applying technology to today's luxury ...
MOST POPULAR - FEATURE ARTICLE

The 22 major factors that will shape the future of customer loyalty

While we must look into the past to find out why customers defect, stay loyal, or advocate a brand, we also need to see changes coming. Here we detail the 22 major factors that are set to shape the future of customer loyalty programmes ...
   NEW RESEARCH - January 29

US: Panera Bread embraces Apple Pay, plans loyalty integration

Speaking at the National Retail Federation’s 105th Annual Convention and Expo recently, quick-service restaurant chain Panera Bread executive Brian Backer revealed that the company has enjoyed significant success in encouraging mobile payments through the Apple Pay ...
LATEST NEWS - January 28

Insights: Does eye tracking hold the key to buying behavior?

Surprise! Shoppers do not select the best product options based on their merits alone. The buying process is quite haphazard; some products receive careful consideration, others are tossed into the basket seemingly with little thought, others are not seen at all. Just ...
   LATEST NEWS - January 27

US: Will travel programme changes result in loyalty income inequality?

Over at US News, author Liz Weiss has a roundup of how recent travel loyalty programme changes will impact US travelers in 2016. The bottom line: programme changes will generally result in fewer perks and less choice for travelers. But what do these changes mean to ...
MOST POPULAR - FEATURE ARTICLE

How to build a profitable marketing strategy, in a nutshell

Given such rapid changes in consumer habits, how can marketing professionals keep up and win new customers, keep existing ones loyal, and increase profits? The answer lies, not surprisingly, with getting the basics right first. There are ...
   NEW RESEARCH - January 26

Survey: Smartphone users want loyalty, coupons

A new report from mobile marketing company Vibes reveals that a majority of US are interested in mobile wallets like Apple Wallet and Android Pay, and that the ability to participate in loyalty programmes and download coupons are primary reasons consumers engage with ...
NEW RESEARCH - January 25

Report: Restaurants turning to loyalty

Compared to other food and non-food retailers (especially the grocery channel), usage of restaurant/coffee shop rewards programmes is not as widespread. But this reality may be changing, as retailer emphasis on loyalty programmes is influenced by the growing ...
   NEW RESEARCH - January 22

Report: Are Australians concerned about loyalty data privacy?

A new survey from CHOICE, an Australian consumer advocacy group, reveals that its members are concerned about the ways Australian retailers collect and use loyalty programme data. The survey does, however, reflect a fundamental misunderstanding by CHOICE members about ...
FEATURE ARTICLE

Excellence is everywhere

As I travel the world discussing loyalty, it's not uncommon to be asked: Which countries are the most advanced in loyalty marketing? My answer has always been the same: there are no great countries, just great companies. When I first became completely involved in loyalty ...
   FEATURE ARTICLE

Plant A Tree: It's a loyalty strategy, not a tired cliche

How important a role does a corporate ecological conscience play in building true customer loyalty? Loyalty is not all about price. It soars when retailers link emotionally to their customers through, for example, individual recognition ...
Not a member? Register here for free!        Tell a friend        Subscribe to our free RSS feed

Have your loyalty news delivered - free.

Get all the most important customer loyalty and marketing news by email every Thursday, and it's still absolutely Free ...
Sign up!

 

What is The Wise Marketer?

We're the only truly unbiased, global source of news & research for customer loyalty and marketing professionals...   Join Free Here

See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!

Join nearly 13,000 other loyalty and marketing professionals and get our free weekly news roundups...

Sign Up For Free

Subscribe and follow...

Get our free weekly newsletter
Follow us on Twitter
Access our RSS news feed

Hot off the presses...

What's been happening recently?

Guest Article: The Year of Loyalty Convergence - Loyalty programmes will evolve in 2016 as brands continue to pursue higher levels of engagement. In this guest article, author Guy Deslandes argues that 2016 will be the year of loyalty ...
Insight: Is loyalty a transaction, or an emotion? - An interesting if too-brief eMarketer interview with Mark Taylor, senior vice president of digital customer experience at Capgemini, broached the age-old question for loyalty marketers: Is ...
Report: US mobile payments market to reach $23 billion in 2016 - The mobile payments future is finally upon us: according to market research publisher Packaged Facts, the U.S. market for mobile payments made at the retailer point of sale ...
Report: 3 billion mobile loyalty cards by 2020 - A new study from Juniper Research has found that more than 3 billion loyalty cards will operate as mobile-only or be integrated into mobile apps by 2020, up from 1.4 billion last year. The new ...
News: Nintendo leads with loyalty to transform their business - Nintendo has released more details about their first app made exclusively for smart devices, Miitomo, which will launch in North America in March for both iOS and Android phones ...
Survey: Americans wants smartwatches; Europe, not so much - Wondering if smartwatches will ever become a viable marketing platform? A new survey from Kentico Software suggests that U.S. consumers will lead adoption: While consumer interest ...
Report: Loyalty currency will drive mobile payment adoption - Over at Mobile Commerce Daily, reporter Alex Samuely makes a strong case for the primacy of loyalty programme currency as the de facto currency of mobile wallet applications. His ...
Visa Commerce Network: The “Uberization” of loyalty? - It looks like Visa’s 2015 acquisition of alternative payment provider TrialPay is finally paying off, as Visa announces the launch of its first product leveraging the TrialPay platform: ...
Report: Connected cars will transform automotive loyalty in Europe - No consumer experience will be transformed more by technology than the automotive experience. According to a market study released by Technavio, for example, the size of ...
Insight: For luxury brands, technology should enhance the human element - At a recent meeting of the Luxury Client Experience Board, executives from top retailers and major luxury brands, along with industry consultants and technology ...
US: Panera Bread embraces Apple Pay, plans loyalty integration - Speaking at the National Retail Federation’s 105th Annual Convention and Expo recently, quick-service restaurant chain Panera Bread executive Brian Backer revealed that the ...
Insights: Does eye tracking hold the key to buying behavior? - Surprise! Shoppers do not select the best product options based on their merits alone. The buying process is quite haphazard; some products receive careful consideration, others ...
US: Will travel programme changes result in loyalty income inequality? - Over at US News, author Liz Weiss has a roundup of how recent travel loyalty programme changes will impact US travelers in 2016. The bottom line: programme changes will ...
Survey: Smartphone users want loyalty, coupons - A new report from mobile marketing company Vibes reveals that a majority of US are interested in mobile wallets like Apple Wallet and Android Pay, and that the ability to participate in ...
Report: Restaurants turning to loyalty - Compared to other food and non-food retailers (especially the grocery channel), usage of restaurant/coffee shop rewards programmes is not as widespread. But this reality may be changing, as retailer ...
Report: Are Australians concerned about loyalty data privacy? - A new survey from CHOICE, an Australian consumer advocacy group, reveals that its members are concerned about the ways Australian retailers collect and use loyalty programme ...
Can loyalty help a monopoly? Quebec says yes - Why would a government-run monopoly need a loyalty programme? That’s the question Québécois were asking when the Société des Alcools du Québec (SAQ), the provincial crown corporation ...
Insight: C-Store loyalty programmes growing in importance - The U.S. fuel and convenience store (C-store) industry is increasingly invested in the power of loyalty programmes as a difference-maker in the industry, says a recent report that ...
Report: Use of personal data by marketers at risk - A new report from Accenture warns that businesses’ use of personal data from consumers is at risk and recommends key strategies and principles to properly protect consumer data, build trust ...
Study: UK shoppers love rewards more than discounts - According to a recent survey of UK online adults from Cognizant, “Re-imagining the Customer Experience: The Cognizant UK Shopper Report 2015/2016,” nearly 80% of UK shoppers prefer to ...

  ... Never miss anything important - join nearly 13,000 marketing professionals and get our free weekly newsletter, written by marketers for marketers - sign up here!

 

See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!
  
                          
   The Wise Marketer   
   Published By & Copyright 2016 Customer Strategy Network / The Wise Marketer. All rights reserved.   
The Wise Marketer - Home Subscribe to our RSS feed! Share this on Facebook! Share this on Google Plus! Tweet this! Share this via LinkedIn! Email this page to a friend!