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Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
The Loyalty Guide - the only complete global Guide to Customer Loyalty, Engagement and Marketing Feature Articles and How-To Guides by the world's most respected Customer Loyalty and Marketing experts Details of the top Customer Loyalty and Marketing Conferences worldwide Search The Wise Marketer from top to bottom!
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The full, unbiased daily news for loyalty marketers...

The Wise Marketer provides customer loyalty & marketing news, analysis, research, detailed analysis, how-to's and best practices - all with unbiased global coverage, and it's still free!

NEW RESEARCH - September 23

Research: Investing in customer retention leads to increased market share

From the research wire: A new study from Forbes and Sailthru gleaned from 300 global CEOs, media, and retail executives reveals that those brands that upped their spend on customer retention over the past one to three years drove a 200% higher chance of growing their ...
   LATEST NEWS - September 22

Insight: Is Apple Pay a threat to brand loyalty?

Mobile Commerce Daily has a column from Bond Brand Loyalty EVP Sean Claessen that raises some compelling questions about the role third-party mobile wallets such as Apple Pay will play in retail customer relationships. Foremost among these questions: If Apple Pay ...
LATEST NEWS - September 22

Special offer: Join our FREE Loyalty Academy beta test on September 27!

The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are all valued subscribers whom we love dearly and perhaps unreasonably, we'd like to offer you the ...
   MOST POPULAR - FEATURE ARTICLE

The 15 business benefits of a loyalty initiative

When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide. Many of the so-called loyalty programmes in operation today are not ...

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   LATEST NEWS - September 21

Canada: American Express Canada launches pay-with-points option

Transacting in Canada just got a little more fungible: American Express Canada last week announced the launch of UsePoints for Purchases, a new capability that allows eligible cardmembers to use Membership Rewards points toward a wide range of eligible everyday ...
NEW RESEARCH - September 21

Insight: Data-rich retailers lack customer identity capabilities

UK's Retail Times reports on a new study by technology consultant Amido that reveals a core retail challenge: retailers are awash in customer data but still struggle to capture insight from it due to inadequate integration of siloed data and inability to unite that ...
   LATEST NEWS - September 21

US: Marriott highlights Rewards members in new campaign

Here's a novel idea: A major hospitality brand actually giving life to the idea of customer loyalty by showing what actual loyalty programme members look like. That's the tact taken by Marriott International, which is highlighting select members of its 57 million ...
NEW RESEARCH - September 21

US: Office Depot rewards students for putting down the device

We all know how distracting our devices can be to our personal and professional lives. Head-down screen time interferes with our social interactions, our home lives, our driving- and, if you're a student, with your ability to successfully leverage your college ...
   MOST POPULAR - FEATURE ARTICLE

The top sixty lessons in loyalty marketing

We didn't expect to hear about so much fresh thinking, or to find so many innovations, or to discover so strong a shift away from traditional marketing practices. When The Wise Marketer's team began to research and write 'The Loyalty Guide 7', they found that the loyalty market ...
LATEST NEWS - September 15

UK: British Airways to end Diamond Club in November

It's the end of an era for UK frequent-flyers: British Airways has announced that effective November 30, it will shutter the venerable Diamond Club loyalty programme. At that point, members will no longer be able to earn Avios points on their MBNA Diamond Club ...
   MOST POPULAR - FEATURE ARTICLE

The 16 business benefits of Customer Lifetime Value

CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers. In this article, we've drawn insight from The Loyalty Guide report, to introduce the sixteen ...
NEW RESEARCH - September 14

Survey: loyalty programmes influence retail holiday sales

eMarketer reports that ecommerce is poised to upend holiday shopping this year: while overall retail holiday sales are poised to grow by an anemic 1.8%, ecommerce retail holiday sales will grow by an impressive 13.3%. A key decision factor for consumers deciding where ...
   LATEST NEWS - September 13

News: AAdvantage members still fuming about programme changes

We're on record here as supporters of the Big Three U.S. airlines migrating their loyalty programmes from mileage-based to revenue-based earning structures. Grumbling and entitlements aside, the changes preserve the long-term financial health of the programmes and ...
LATEST NEWS - September 13

Insight: How returns data can fuel customer relationships

Here at the Wise Marketer, our mantra is that a successful marketing strategy places all marketing in service of building sustainable, long-term customer relationships. Doing so requires customer insight; over time, retailers have learned that transactional data is ...
   MOST POPULAR - FEATURE ARTICLE

The 22 major factors that will shape the future of customer loyalty

While we must look into the past to find out why customers defect, stay loyal, or advocate a brand, we also need to see changes coming. Here we detail the 22 major factors that are set to shape the future of customer loyalty programmes ...
LATEST NEWS - September 9

Insight: Measuring incrementality key to loyalty marketing success

One of the common critiques of loyalty marketing as a customer strategy is that programmes merely "subsidize" behavior, rewarding loyal customers for shopping habits they would exhibit anyway. Loyalty marketers, however, know that well-designed programmes do change ...
   LATEST NEWS - September 8

US: Whole Foods to roll out loyalty programme nationally

The latest evidence that Wall Street analysts continue to consider customer loyalty a sound business investment: Over at Fox Business, Motley Fool commentator Bradley Seth McNew wonders if Whole Food's recent loyalty programme roll-out will help the high-end grocery ...
LATEST NEWS - September 8

Special offer: Join our FREE Loyalty Academy beta test on September 13!

The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are all valued subscribers whom we love dearly and perhaps unreasonably, we'd like to offer you the ...
   MOST POPULAR - FEATURE ARTICLE

How to build a profitable marketing strategy, in a nutshell

Given such rapid changes in consumer habits, how can marketing professionals keep up and win new customers, keep existing ones loyal, and increase profits? The answer lies, not surprisingly, with getting the basics right first. There are ...
LATEST NEWS - September 7

Insight: Banks slowly adopting mobile loyalty

American Banker reports that consumer banks, while late to the game, have come to realise that they will need to join retailers and travel providers in digitizing their loyalty programmes and linking them to mobile wallets. The realisation: Mass affluent consumers ...
   NEW RESEARCH - September 7

Survey: Both digital and print coupon use on the rise

A new research study from Valassis Research reveals that, while consumers continue to use digital coupons in increasing numbers, print coupons are far from dead, with one-third of consumers surveyed revealed that they use both digital and print coupons in equal ...
FEATURE ARTICLE

Excellence is everywhere

As I travel the world discussing loyalty, it's not uncommon to be asked: Which countries are the most advanced in loyalty marketing? My answer has always been the same: there are no great countries, just great companies. When I first became completely involved in loyalty ...
   FEATURE ARTICLE

Plant A Tree: It's a loyalty strategy, not a tired cliche

How important a role does a corporate ecological conscience play in building true customer loyalty? Loyalty is not all about price. It soars when retailers link emotionally to their customers through, for example, individual recognition ...
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See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!

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What's been happening recently?

Research: Investing in customer retention leads to increased market share - From the research wire: A new study from Forbes and Sailthru gleaned from 300 global CEOs, media, and retail executives reveals that those brands that upped their ...
Insight: Is Apple Pay a threat to brand loyalty? - Mobile Commerce Daily has a column from Bond Brand Loyalty EVP Sean Claessen that raises some compelling questions about the role third-party mobile wallets such as Apple Pay will play in ...
Special offer: Join our FREE Loyalty Academy beta test on September 27! - The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are ...
US: Office Depot rewards students for putting down the device - We all know how distracting our devices can be to our personal and professional lives. Head-down screen time interferes with our social interactions, our home lives, our ...
Insight: Data-rich retailers lack customer identity capabilities - UK's Retail Times reports on a new study by technology consultant Amido that reveals a core retail challenge: retailers are awash in customer data but still struggle to ...
Canada: American Express Canada launches pay-with-points option - Transacting in Canada just got a little more fungible: American Express Canada last week announced the launch of UsePoints for Purchases, a new capability that allows eligible ...
US: Marriott highlights Rewards members in new campaign - Here's a novel idea: A major hospitality brand actually giving life to the idea of customer loyalty by showing what actual loyalty programme members look like. That's the tact taken ...
UK: British Airways to end Diamond Club in November - It's the end of an era for UK frequent-flyers: British Airways has announced that effective November 30, it will shutter the venerable Diamond Club loyalty programme. At that point ...
Survey: loyalty programmes influence retail holiday sales - eMarketer reports that ecommerce is poised to upend holiday shopping this year: while overall retail holiday sales are poised to grow by an anemic 1.8%, ecommerce retail holiday ...
Insight: How returns data can fuel customer relationships - Here at the Wise Marketer, our mantra is that a successful marketing strategy places all marketing in service of building sustainable, long-term customer relationships. Doing so ...
News: AAdvantage members still fuming about programme changes - We're on record here as supporters of the Big Three U.S. airlines migrating their loyalty programmes from mileage-based to revenue-based earning structures. Grumbling and ...
Insight: Measuring incrementality key to loyalty marketing success - One of the common critiques of loyalty marketing as a customer strategy is that programmes merely "subsidize" behavior, rewarding loyal customers for shopping habits they ...
US: Whole Foods to roll out loyalty programme nationally - The latest evidence that Wall Street analysts continue to consider customer loyalty a sound business investment: Over at Fox Business, Motley Fool commentator Bradley Seth McNew ...
Special offer: Join our FREE Loyalty Academy beta test on September 13! - The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are ...
Survey: Both digital and print coupon use on the rise - A new research study from Valassis Research reveals that, while consumers continue to use digital coupons in increasing numbers, print coupons are far from dead, with one-third of ...
Insight: Banks slowly adopting mobile loyalty - American Banker reports that consumer banks, while late to the game, have come to realise that they will need to join retailers and travel providers in digitizing their loyalty programmes and ...
Report: Cyber-attacks damage retail customer loyalty - Consumers are wary of the increased frequency of cyber-attacks against retailers, and many are ready to walk away from their favorite retailers if a breach occurs. In fact, according to ...
News: Uber and Visa partner on local rewards - As reported in TechCrunch, Uber and Visa have partnered on a reward programme that will reward Uber riders with free rides for patronizing local businesses. To make the programme a frictionless ...
News: Walgreens chooses Android Pay - The balkanization of mobile payments continues apace: Walgreens last week officially announced its alliance with Android Pay and its NFC-based platform by becoming the first retailer to integrate their ...
Survey: Customers prefer an in-person thank you - In conjunction with a survey vendor, TD Bank polled more than 1,000 consumers across the U.S. to learn about how Americans feel about gratitude and saying "thank you." The resulting report ...

  ... Never miss anything important - join nearly 13,000 marketing professionals and get our free weekly newsletter, written by marketers for marketers - sign up here!

 

See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!
  
                          
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   Published By & Copyright 2016 Customer Strategy Network / The Wise Marketer. All rights reserved.   
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