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Sunday 20 April 2014
The Wise Marketer See The Loyalty Guide 6 up close, and find out how to increase profits and market share with more effective loyalty marketing!
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The Wise Marketer provides customer loyalty & marketing news,
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a full directory of all the major players - all with global coverage.

News Report - April 18

Loyalty is becoming less important to diners

Just one-quarter (25%) of consumers consider loyalty programmes important when choosing a restaurant, according to a study from Deloitte, entitled 'Second helpings: Building consumer loyalty in the fast service and casual dining restaurant sector'. One-half (50%) of survey ...
   News Brief - April 18

Rakuten and First Bankcard launch loyalty scheme

Internet services company, Rakuten, and First Bankcard, a division of First National Bank of Omaha, have launched the Rakuten Rewards MasterCard programme, which provides cardholders with reward points for using their credit card to shop on the Rakuten.com website and ...
Heads-Up - April 18

Celcom Axiata launches three loyalty schemes in Malaysia

The Star Online reports that Celcom Axiata has launched 3 loyalty programmes - Club Celcom First, XClub and FRENZ Club - for subscribers to Celcom First, Xpax & Celcom FRENZ plans.
   News Report - April 17

Pure HMV: the Last Man Standing?

The global entertainment business has been turned upside down by the growth of ecommerce, social media and tablet/smart phone ownership, and business models that have been around for decades are either under stress or failing, according to this interview with Dan Truscott ...
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   News Brief - April 17

GOL and TAP to codeshare and cooperate on FFPs

GOL, a major low-cost and low-fare airline in Latin America, has signed a contract to implement a codeshare and frequent flyer programme agreement with TAP. The agreement will be submitted for the authorization of Portugal and Brazil's governments, and is still pending the ...
Heads-Up - April 17

Kenco to reward UK's coffee drinkers for doing good deeds

Marketing Week reports that Mondelez is switching from 'collect-to-get' loyalty for Kenco coffee to a 'collect-to give' model where fans can donate their points to good causes.
   News Report - April 16

Are the days of a Single Customer View numbered?

In the UK, the BBC recently made something of a fuss about Big Data, retail and the use of 'historic sales data' in marketing intelligence, proving that the tips, tricks and techniques of marketers are no longer dusty secrets guarded by analysts are now mainstream, well known ...
News Brief - April 16

Customers to add coupons directly to payment cards

Coupons.com has updated the Coupons.com website and the Coupons.com mobile apps with a service that lets consumers add coupons directly to payment cards. Using the website or mobile apps for iOS and Android, shoppers can add digital coupons to their credit or debit cards from ...
   MOST POPULAR Feature Article

The top sixty lessons in loyalty marketing

We didn't expect to hear about so much fresh thinking, or to find so many innovations, or to discover so strong a shift away from traditional marketing practices. When The Wise Marketer's team began to research and write 'The Loyalty Guide 5', they found that the loyalty market has never ...
Heads-Up - April 16

Court says dumping dissatisfied loyalty scheme members IS legal

USA Today reports that the Supreme Court decided unanimously last week that an airline DOES have the right to dump a frequent flier who complains too much.
   News Report - April 15

It is time to fall in love with CRM again?

It is a truth universally acknowledged that your first CRM deployment is more likely to fail than succeed, with 63% of CRM initiatives failing (so said a 2013 survey by Merkle Group ) and so, just like a first love - despite the hopes, excitement and expectation - a mixture of ...
News Brief - April 15

Major airlines cooperate on transatlantic flights

In what could be called a key milestone, US Airways has become the fifth airline to join American Airlines, British Airways, Iberia and Finnair in the airlines' transatlantic joint venture. As part of the joint business, established by American, British Airways and Iberia in ...
   Heads-Up - April 15

Vodafone UK has strongest loyalty due thanks to coverage

Mobile News reports that a survey has revealed that Vodafone has the most loyal customers (staying nearly seven years), mainly due to its good network coverage.
News Report - April 14

Customer experiences need solid foundations

As the consumer's adoption of smart phones, tablets and the internet has exploded over the past few years, the opportunity for brands to deliver the best customer experience has intensified, according to Nick Mylum, commercial director for Eclipse Marketing, who here explains ...
   News Brief - April 14

The most successful mobile marketing strategies

A recent marketing programme conducted by FunMobility in some 27 independently-owned hardware stores identified some of the most successful strategies retailers are currently using to build their loyalty databases, and also showed which types of offers are producing redemption ...
MOST POPULAR Feature Article

The 22 major factors that will shape the future of customer loyalty

While we must look into the past to find out why customers defect, stay loyal, or advocate a brand, we also need to see changes coming. Here we detail the 22 major factors that are set to shape the future of customer loyalty programmes around the ...
   Heads-Up - April 14

Marketing has changed from 'one to one' to 'one to many'

Marketing reports that simple coupons & vouchers aren't cutting it any more; that marketers need to leverage social - the sales channel of the 21st century - for customer loyalty.
News Report - April 11

Why Sodexo's m-loyalty scheme succeeded

In February, food service and facilities company Sodexo launched its first loyalty app for the contract catering industry, and has since reported on the programme's outstanding success thanks to carefully planned and implemented feedback tools and metrics. The Reward ...
   News Brief - April 11

ProperHost unveils web hosting loyalty scheme

ProperHost, a web hosting specialising in Magento e-commerce hosting, has launched Loyalty Bonus, a programme which aims to reward customer retention. Members of the programme receive 5% cashback on their hosting fee every month for the lifetime of their account: each time they ...
Heads-Up - April 11

Qantas launches frequent business flyer scheme

The Age reports that Qantas has unveiled Acquire, a new loyalty programme for SMEs, just days after the airline angered passengers with changes to its frequent flyer offering.
   News Report - April 10

How to turn a Data Deluge into Insight

Marketing data isn't growing... it's positively exploding, according to Aneesh Reddy, CEO and co-founder of Capillary Technologies, who argues that today's rapidly evolving trends in technology, social networks and smartphones are all contributing to an overwhelming and ...
News Brief - April 10

What's driving mobile marketing unsubscribe rates?

Waterfall, a mobile and social marketing platform provider, has released its findings on the factors that affect mobile marketing unsubscribe rates. The research explains how marketers can maximize mobile customer loyalty using a proprietary model to predict, compare and ...
   Heads-Up - April 10

76% of South African consumers defect each year

BDLive reports that research from Accenture reveals that 76% of South African consumers switched one of their service providers in the past year due to poor customer service.
News Report - April 9

Marketers failing to engage Generation C

Digital promotions are failing to meet expectations, with up to one in three 'Generation C' customers considering advertising as one of their biggest annoyances online, according to a report from content management specialist Infomentum. The 'Generating success with ...
   News Brief - April 9

Study exposes Millennial myths and motivations

Millennials are not all angst-filled, skinny-jeans-wearing, side-swept-bangs-sporting hipsters. A survey conducted by Moosylvania, an independent digital advertising agency, refutes the most common myths associated with this generation and unveils a host of data on what really ...
MOST POPULAR Feature Article

How to build a profitable marketing strategy, in a nutshell

Given such rapid changes in consumer habits, how can marketing professionals keep up and win new customers, keep existing ones loyal, and increase profits? The answer lies, not surprisingly, with getting the basics right first. There are many ...
   Heads-Up - April 9

Tesco buys into big data to make marketing more personal

Marketing Week reports that Tesco has bought big data technology firm Sociomantic in its efforts to improve its Clubcard loyalty programme and make its marketing more personalised.
News Report - April 8

Who really decides what to buy at the shops?

Research exploring how children are becoming more sophisticated in using 'pester power' is to be published in a forthcoming issue of 'Young Consumers', concluding that children are becoming increasingly influential in parents' purchasing decisions. This, the journal suggests ...
   News Brief - April 8

Canadian North launches Aurora Rewards scheme

Canadian North has launched the Aurora Rewards FFP, through which its passengers can collect points each time they fly on the airline's scheduled flights. Points can be redeemed for rewards ranging from free flights and gift cards, to uniquely northern items such as a ...
Heads-Up - April 8

Sobeys drops the Safeway Canada loyalty card

Supermarket News reports that while Safeway Canada will continue to offer Air Miles and fuel discounts, customers will no longer have to use their loyalty card in Canadian stores.
   News Report - April 7

Loyalty experts challenge satisfaction myth

Customer satisfaction is often touted as the most important issue among business leaders. It's said that if you want to win your customers' repeat business, they have to be highly satisfied but, in an article recently published in MIT Sloan Management Review, thought leaders ...
News Brief - April 7

Air Miles Canada warns members about phishing scam

Canadians are continuing to report that they are receiving telemarketing and automated telephone calls from an unknown organisation, claiming to be Air Miles Canada, informing them of the status of their Collector account, or that they have won a prize consisting of thousands ...
   Heads-Up - April 7

Etihad Guest spins off as a standalone company

Breaking Travel News reports that Etihad Airways' FFP, Etihad Guest, has become a separate legal entity, Etihad Guest LLC, with the aim of supporting its growth.
News Report - April 4

Emailing customers is more reliable than Tweeting

Many UK companies are still struggling to deliver adequate customer service through the web, email, social media and web chat channels, with Twitter's performance for customer service applications being particularly patchy, according to a study by Eptica. Only 39% of ...
   News Brief - April 4

Cinema rewards patrons when baseball teams win

Carmike Cinemas, an entertainment, digital cinema and 3-D motion picture exhibitor, has launched a 'Popcorn Madness' Concession promotion in support of the men's college baseball 2014 NCAA Tournament. Should any pre-selected team win its game, Carmike Cinemas will offer a free ...
Heads-Up - April 4

Voila Hotel Rewards and Mamaison Hotels partner on loyalty

Mamaison Hotels and Voila Hotel Rewards have partnered, allowing Mamaison's guests to earn points and benefits typically tied to 'big hotel' loyalty programmes.
   News Report - April 3

US Bankcard unveils new loyalty gift cards

US Bankcard Services has announced the introduction to its valued merchants of a wide range of electronic gift card and loyalty card programmes and services, including both off-the-shelf and customised packages that cover card design, printing and processing to suit merchants' ...
News Brief - April 3

Venus launches loyalty credit card with Alliance Data

Alliance Data Systems' retail services business has signed a new multi-year agreement to provide private label credit card services for women's fashion online and catalogue retailer Venus, a multi-channel brand that offers on-trend swimwear, women's clothing, intimate apparel ...
   Heads-Up - April 3

Merchant Warehouse acquires gift & loyalty card provider

Payment Technology provider, Merchant Warehouse, has acquired gift & loyalty programme provider Opticard, to offer SMEs deeper mobile & digital engagement opportunities.
News Report - April 2

Non-profits threatened by Bad Big Data

Limited time, skills and a lack of integration could leave not-for-profit organisations (NFPs) trailing behind in the Big Data rush compared to their profit-making counterparts in industry, according to a study published by Advanced Business Solutions. The study found that ...
   News Brief - April 2

KC Hotels and Resorts joins Voila Hotel Rewards

VOILA Hotel Rewards has announced its continued expansion with the addition of KC Hotels and Resorts in Costa Rica and Thailand. The VOILA programme is building on a run of successful growth this year, continuing to assert its position as the world's number one loyalty ...
Heads-Up - April 2

Qantas Frequent Flyer changes anger customers

Travel Weekly reports that Qantas has angered frequent flyers by cutting the number of points passengers can earn on cheaper fares as part of an overhaul of its loyalty programme.
   News Report - April 1

Flash seller hands out S$5m in rewards

The Singapore-based flash sales web site Deal.com.sg has announced that it is to give away up to S$5 million to its customers as a token of appreciation for their loyalty since the company's launch in May 2010. From late March, every existing subscriber to the Deal.com.sg ...
News Brief - April 1

TravelCenters of America launches loyalty scheme

Travelcentres, operator of the TA and Petro Stopping Centers travel centre brands, has introduced the 'Diesel Dollars' rewards programme. Diesel Dollars are earned based on the total gallons of diesel fuel purchased at TA and Petro Stopping Centers locations at the posted cash ...
   Heads-Up - April 1

SuperValu announces loyalty scheme with Electric Ireland

Fingal Independent reports that Electric Ireland's new loyalty programme, Powering Rewards, awards residential gas & electricity customers points when they pay their bill.
News Report - March 31

Socially generated web traffic is growing fast

Social media web sites are playing an increasingly important role in driving traffic to other web sites, including retail and other social networking sites, and this growth comes at the expense of search engines and portal web sites, according to research from Experian ...
   News Brief - March 31

20th Century Fox Film launches social loyalty scheme

20th Century Fox Film has partnered with social loyalty engagement platform, Social Rewards, to create the Fox Rewards programme. Social Reward, founded in 2010, has recently created a new distribution channel for movie trailers by partnering with 15 initial movie exhibition ...
Heads-Up - March 31

Air Miles in benefits tie-up with courier firm in Dubai

TradeArabia reports that Air Miles Middle East has partnered with courier company Skycom, so that members can earn Air Miles when they use Skycom in the UAE, Qatar and Bahrain.
   News Report - March 28

Samplers: the less-travelled road to loyalty

Product sampling can be thought of as a 'portal to relationships' and even a strong first step toward building future customer loyalty according to Larry Burns, CEO for StartSampling, who has found that CPG marketers' passion for finding out more about their customers is ...
News Brief - March 28

Aeroplan brings back Miles Match Days for 2014

Aeroplan is to match all miles donated by members to each of its ten Beyond Miles charitable partners as part of its 2014 Aeroplan Match Days. Miles will be matched on a one for one basis up to 500,000 Aeroplan Miles for each partner organisation. This year, each organisation ...
   News Report - March 27

Key reasons why Millennials show brand loyalty

To secure the loyalty of Millennial consumers - an entire generation of digital natives aged 18 to 33 - brands and marketing agencies need to look at advertising in a completely new way, according to a study of how 2,000 US Millennials think about their brand loyalties ...
News Brief - March 27

Whole Wallet Spend reveals what builds loyalty

A new white paper from Cardlytics, 'Understanding True Loyalty - Gaining Insight into Customer Loyalty Based on Whole-Wallet Spend', compares consumer spending within categories to test the theory that a retailer's most frequent customers are their most loyal customers. Using ...
   News Report - March 26

It's another data gap, but this time it's serious

Nearly all digital marketers (70%) believe that achieving a single customer view will provide improved marketing personalisation, but less than one quarter (21%) say they currently have a single view of their customer's interactions, according to research into Big Data and the ...
News Brief - March 26

New benefits for JetBlue's loyal frequent flyers

JetBlue is introducing two improvements to its True Blue loyalty programme: 'Mosaic Status Match' and 'Mosaic Challenge'. Anyone with the specified status in one of the qualifying airline loyalty programmes will be eligible for automatic Mosaic status match through 2014 when ...
   Feature Article

The 15 business benefits of a loyalty initiative

When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide. Many of the so-called loyalty programmes in operation today are not really loyalty ...
Feature Article

The 16 business benefits of Customer Lifetime Value

CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers. In this article, we've drawn insight from The Loyalty Guide report, to introduce the sixteen major business ...
   Feature Article

Top 20 attitudes of today's best loyalty marketers

When it comes to customer loyalty, customer retention and relationship building campaigns, the attitudes and preconceived ideas of both marketers and management determine much of the scheme's success. The Wise Marketer's experience and insights over many years has taught us that there is ...
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Blast from the past: it was 2 years ago today...

      How satisfaction grows loyalty to news websites (20 Apr '12)

      60% save on their groceries with a loyalty card (19 Apr '12)

      Apple knows what keeps customers coming back (18 Apr '12)

      E-coupon users spend 49% more than average (17 Apr '12)

      Women are more loyal consumers than men (16 Apr '12)

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Hot off the presses...

What's been happening this last week?

Loyalty is becoming less important to diners - Just one-quarter (25%) of consumers consider loyalty programmes important ...
Pure HMV: the Last Man Standing? - The global entertainment business has been turned upside down by the growth of ...
Are the days of a Single Customer View numbered? - In the UK, the BBC recently made something of a fuss about Big Data ...
It is time to fall in love with CRM again? - It is a truth universally acknowledged that your first CRM deployment is ...
Customer experiences need solid foundations - As the consumer's adoption of smart phones, tablets and the internet has ...
Rakuten and First Bankcard launch loyalty scheme - Internet services company, Rakuten, and First Bankcard, a division of ...
GOL and TAP to codeshare and cooperate on FFPs - GOL, a major low-cost and low-fare airline in Latin America, has signed ...
Customers to add coupons directly to payment cards - Coupons.com has updated the Coupons.com website and the Coupons.com ...
Major airlines cooperate on transatlantic flights - In what could be called a key milestone, US Airways has become the ...
The most successful mobile marketing strategies - A recent marketing programme conducted by FunMobility in some 27 ...

  ... Never miss anything important - join nearly 20,000 marketing professionals and get our free weekly newsletter, written by marketers for marketers - sign up here!

 

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