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Friday 24 October 2014
The Wise Marketer See The Loyalty Guide 6 up close, and find out how to increase profits and market share with more effective loyalty marketing!
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The Wise Marketer provides customer loyalty & marketing news,
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a full directory of all the major players - all with global coverage.

News Report - October 24

Fuel loyalty platform adopts Bluetooth beacons

In the US, Sionic Mobile's 'ION' m-commerce platform has been adapted by convenience retail and petroleum technology firm, Pinnacle, to provide a new mobile loyalty and payments platform for fuel retailers. The combined solution uses Bluetooth beacons inside the store and ...
   News Brief - October 24

Dotz increases its collector base to 13 million

In its Third Quarter 2014 results, Alliance Data reports that Air Miles reward miles issued decreased 4% compared to the third quarter of 2013, primarily due to a short-term disruption from the merger of two of the company's grocery sponsors and less promotional activity ...
Heads-Up - October 24

Malaysia Airlines launches government employee loyalty card

New Straits Times reports that National carrier Malaysia Airlines has launched a new FFP card (the 'Enrich Government of Malaysia' card ), exclusively for government staff.
   News Report - October 23

Appropriate Retail Marketing: Being More Agile

Last Thursday we launched a series of articles with Celebrus Technology, examining what makes for 'appropriate marketing' and illustrating the differences between different sectors, different approaches to digital marketing agility, and how the three Cs (Customers, Complexity ...
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   News Brief - October 23

Study spots disconnect between brands & customers

According to a study from Kitewheel, a provider of a real-time customer engagement hub for marketing agencies, real-time eCommerce presents a huge opportunity for brands, with 91% of consumers feeling that an 'in the moment' offer might influence their purchase. Yet only 32% of ...
Heads-Up - October 23

McDonald's takes Amex Membership Rewards payments

Pymnts.com reports that American Express cardholders will be able to redeem Membership Rewards points to pay for items bought from McDonald's, including kiosks.
   News Report - October 22

In-store Analytics: Are You Lagging or Leading?

If you ask a typical consumer what channel they prefer to shop in, you'll probably be met by a blank stare. Shoppers don't think in terms of 'channels'; they think in terms of price, convenience, products, availability, and service. They often don't really care about the ...
News Brief - October 22

Study finds 70% of FFPs have had fraud issues

Miles-related loyalty fraud can expose airlines to potentially millions of dollars of lost revenue and value, according to CellPoint Mobile's CEO, Kristian Gjerding. Now, for those using mobile payments and digital transactions, CPM's anti-fraud solution identifies suspicious ...
   MOST POPULAR Feature Article

The top sixty lessons in loyalty marketing

We didn't expect to hear about so much fresh thinking, or to find so many innovations, or to discover so strong a shift away from traditional marketing practices. When The Wise Marketer's team began to research and write 'The Loyalty Guide 5', they found that the loyalty market has never ...
Heads-Up - October 22

Nectar says Sainsbury's points shift makes it 'more engaging'

Marketing Week reports that Nectar's managing director, Will Shuckburgh, says that Sainsbury's points shift will create 'a more engaging relationship' with customers .
   News Report - October 21

Six Keys to a Great User Experience Strategy

It is widely understood that a good User Experience (UX) is essential to commercial success, and industry figures show that 40% of regular shoppers claim to have started shopping with a new brand simply because it had a superior reputation for its shopping experience. But that ...
News Brief - October 21

Sainsbury's changes how Nectar points are awarded

Aimia's Nectar coalition programme is working with major UK supermarket chain, Sainsbury's - a key Nectar partner - to evolve the way in which Nectar points are issued by Sainsbury's. The aim is to make Nectar a more engaging loyalty programme and a stronger marketing tool for ...
   Heads-Up - October 21

Etihad Cargo loyalty program enrols 3,000th member

Zawya reports that Etihad Cargo's CargoConnect web-based loyalty programme has enrolled its 3,000th member since the programme was launched in July 2013.
News Report - October 20

Better service doesn't always mean greater loyalty

Although the majority (86%) of insurance customers who have submitted a claim in the past two years are satisfied with the way it was handled, 41% of those who have submitted a claim are still likely or very likely to switch to another insurer in the next 12 months, according ...
   News Brief - October 20

Harley dealer from 1917 launches loyalty scheme

Vancouver-based Trev Deeley Motorcycles, one of the world's oldest Harley-Davidson dealerships, has launched a loyalty programme, Trev Deeley Rewards. The firm has been serving Harley Davidson's customers for 97 years. The new programme is powered by Rewardlogic, Socilogica's ...
MOST POPULAR Feature Article

The 22 major factors that will shape the future of customer loyalty

While we must look into the past to find out why customers defect, stay loyal, or advocate a brand, we also need to see changes coming. Here we detail the 22 major factors that are set to shape the future of customer loyalty programmes around the ...
   Heads-Up - October 20

Sprint launches loyalty scheme aimed at iPhone users

Wireless Week reports that Sprint is launching a programme that rewards loyal customers and enables them to have an iPhone 6 for $5 per month, including the monthly service plan).
News Report - October 17

Increased sales linked to social engagement

The relationship between Facebook fans and bottom-line revenue for grocery stores is often assumed, but the link between social engagement and increases in consumers' in-store purchases may be stronger than most marketers imagine, according to a recent study from shopper social ...
   News Brief - October 17

Marketers neglect Gen. Y's channel preferences

A study by Kent and London-based print and communications services business, Millnet Document Solutions, has revealed that companies are working particularly hard to accommodate the channel preferences of the section of the population with the biggest disposable income; those ...
Heads-Up - October 17

Walgreens & WebMD reward consumers for health living

Lansing State Journal reports that from early next year, Walgreens will offer points on its Balance Rewards card for logging healthy activities on the WebMD Healthy Target app.
   News Report - October 16

The 3 C's of Appropriate Marketing (and there's more!)

Customer behaviour has been changing rapidly over the past few years: the emergence of the 'omni-channel consumer' is driving brands to gain ever-deeper market and customer understanding in order to achieve the level of close engagement and interaction required, according to ...
News Brief - October 16

Kohl's Department Stores launches Yes2You Rewards

Kohl's Department Stores has launched Yes2You Rewards nationwide. The programme focuses on building deeper relationships to provide a more personalised, value-driven shopping experience at Kohl's stores and Kohls.com. Kohl's has been testing variations of the programme for two ...
   Heads-Up - October 16

Are supermarket loyalty cards more trouble than they're worth?

The Economist asks whether, now customers have so many loyalty programmes to choose from, has the novelty worn off? Would they prefer straight low prices from discounters?
News Report - October 15

Mobile isn't just a mirror of a website or a store

Organisations recognise that a growing majority of customers interact via mobile rather than desktop. Most are aware of the need to adopt a new way of tracking these mobile customers, using single sign on solutions that exploit either social media or telephone number ...
   News Brief - October 15

Flybe teams up with Avios

Flybe has partnered with travel reward experts, Avios. From 27th October 2014, Flybe customers resident in in the UK, Isle of Man and Channel Islands, can join the Avios Travel Rewards programme. Those who are already a member of Avios will find an option to enter their ...
MOST POPULAR Feature Article

How to build a profitable marketing strategy, in a nutshell

Given such rapid changes in consumer habits, how can marketing professionals keep up and win new customers, keep existing ones loyal, and increase profits? The answer lies, not surprisingly, with getting the basics right first. There are many ...
   Heads-Up - October 15

Lidl seeks to engage with brand advocates in loyalty push

Marketing Week reports that Lidl is planning to launch a website that will give fans of the discounter a new way to engage, as it looks to create a community around the brand.
News Report - October 14

Top 10 Guidelines for Great Gamification

The Incentive Research Foundation (IRF) has recently published a white paper that details the foundation's top ten crucial tips on how companies and brands can design more successful game-based programmes to slot into their marketing and engagement strategies. Since ...
   News Brief - October 14

Loyalty veteran heads up Customer Strategy Network

The Customer Strategy Network (CSN), a global consortium of loyalty and customer marketing professionals, has named Michael J. Atkin as Chairman & Founding Director. Atkin is a tenured practitioner in the customer-marketing field and also serves as President of MJA Associates ...
Heads-Up - October 14

Qantas targets top-tier frequent flyers with extra benefits

The Sydney Morning Herald reports that Qantas is introducing new benefits for its most elite tier of FFP members and also to encourage lower status members to move up the tiers.
   News Report - October 13

Most FFP members think their data is unsafe

Three-quarters (75%) of frequent travellers expect their loyalty programme data to be secured to at least the same standard as a financial institution, but only 33% feel their accounts are secure enough, according to a study from Deloitte. The study, entitled 'Loyalty ...
News Brief - October 13

Brand vs Customer: Who's Loyal to Who?

A new Kitewheel-sponsored study, 'The State of the Customer Journey 2014', examines the current breakthroughs and breakdowns in engagement with today's connected consumer. As new technologies and digital channels reshape the landscape of human interaction, the study reveals a ...
   Heads-Up - October 13

UK's Daily Mail Rewards scheme to be relaunched

Promotional Marketing reports that the UK's Daily Mail, with coupon company Valassis, is to relaunch its loyalty programme, Mail Rewards, on a new central web platform, MyMail.
News Report - October 10

Are your customers getting what they pay for?

As social media expands into all areas of consumers lives and their day-to-day contact with brands rises, they are increasingly turning to smartphones and social channels to connect with the companies and brands they deal with, according to Daniel Heck, Senior Director of EMEA ...
   News Brief - October 10

Big Y launches Amazon-style subscriptions

Aisle50, an online technology platform that delivers Amazon-style subscriptions to consumers at brick-and-mortar stores, has teamed up with Big Y to offer its subscriptions to customers at Big Y's 60 locations. The move further expands Big Y's portfolio of digital content on ...
Heads-Up - October 10

Shoppers don't want retailers to invade their social media

Internet Retailing reports that a study in the US, UK, Germany and China, finds that 63% of shoppers don't like retailers who use social media to recommend products or share deals.
   News Report - October 9

Top 10 Challenges of Channel Loyalty Marketing

Channel loyalty marketing is catching the imagination of marketing managers across the world. In countries like India, the phenomenon is witnessing a rapid growth and acceptance across a wide number of verticals, according to channel loyalty expert Nag Rumasubramani at ...
News Brief - October 9

Moneris and Air Miles launch SME loyalty platform

Major Canadian credit and debit card processor, Moneris, is offering SMEs the ability to provide their customers with Air Miles for their purchases. Customers of participating SMEs can now access a turnkey loyalty programme that will help the businesses to acquire new ...
   Heads-Up - October 9

Virgin Australia cleared to sell 35% stake in its Velocity FFP

WAtoday reports that the Foreign Investment Review Board has cleared the Aus$356 million sale of a stake in Virgin's Velocity FFP to private equity firm Affinity Equity Partners.
News Report - October 8

'Tis the season to automate your marketing

The holiday season is fast approaching, and the peak shopping period will be here even sooner. Here Sara Skrmetti, senior director of yield management for Adroit Digital, explains what retailers can do to to more successfully use marketing automation in their holiday ...
   News Brief - October 8

Cruise line awards US$25,000 to children's hospital

Holland America Line has donated US$25,000 to Seattle Children's Hospital's Uncompensated Care Fund, as part of its partnership with the Seattle Mariners Major League Baseball team and their "K's for Kids" programme that launched during the 2014 baseball season. With "K's for ...
Heads-Up - October 8

JetPrivilege partners with Starwood Preferred Guest

TravelDailyNews reports that Jet Airways' frequent flyer programme, JetPrivilege, has partnered with Starwood Hotels & Resorts' Preferred Guest programme.
   News Report - October 7

How to Target the Perfect Online Customer

Last year internet advertising spend in the UK grew to £6.3 billion, and the latest UK Expenditure Report forecasts that this will grow by a further 14.0% in 2014, and rise even further in 2015. But while this is positive news for the industry, is all this budget being spent ...
News Brief - October 7

Marriott Rewards named top hotel loyalty scheme

Marriott Rewards has been named top Hotel Loyalty programme in Fortune and Travel + Leisure's first-ever 'Best in Business Travel Survey'. This follows US News & World Report awarding Marriott Rewards the Best Rewards programme for the second consecutive year, and the annual ...
   Heads-Up - October 7

Romanian retailer Arsis Romania launches new loyalty card

Telecompaper reports that Romanian retailer Arsis Romania, a partner of Vodafone Romania, has launched a loyalty card, Arsis, for end-users who buy from Arsis stores.
News Report - October 6

Morrisons unveils Match & More loyalty scheme

The UK-based supermarket chain Morrisons has announced the launch of its new card-based 'Match & More' price-matching and reward points programme, making the supermarket the first in the country to provide a price-matching guarantee against both Aldi and Lidl as well as Tesco ...
   News Brief - October 6

Subway integrates rewards into m-payment app

The Subway restaurant chain has launched contactless/NFC-based mobile payments: customers can now use their mobile device to pay at more than 26,000 Subway locations across the US using a Softcard app. In the future, Subway will integrate its Subway Card Rewards programme into ...
Heads-Up - October 6

Sainsbury's to focus on simplifying prices and promotions

Marketing Week reports that Sainsbury's is to offer clear, simple value that its customers can trust, and pricing that is consistent and fair and promotions that are a great deal.
   News Report - October 3

Canadian Tire Money gets digital counterpart

Canadian Tire has recently announced the digital evolution of its popular loyalty platform, introducing 'My Canadian Tire Money' - an even easier way to collect and redeem Canadian Tire Money. The programme will launch in Nova Scotia on 10th October 2014 and to customers ...
News Brief - October 3

PC Plus scheme extends to Ontario's No Frills stores

Loblaw has expanded its loyalty programme, PC Plus, to No Frills stores across Ontario. PC Plus, a fully digital programme, rewards customers with weekly personalised offers on their favourite foods. Based on what customers do, the products they buy and the offers they redeem ...
   News Report - October 2

When worlds collide: stores vs mobile vs web

While Britain's love of the high street remains strong, the physical and virtual shopping worlds are merging as younger, tech savvy consumers increasingly use their smart phones to unearth the best deals, according to a survey of 2,000 shoppers commissioned by digital marketing ...
News Brief - October 2

Wyndham Rewards offers Red Cross up to 1m points

Until the end of 2014, Wyndham Rewards is matching members' point donations to the American Red Cross - up to one million Wyndham Rewards points - to mark the organisation joining as its newest online redemption partner. Through the partnership, Wyndham Rewards members now have ...
   News Report - October 1

Retail customers expect service in under 3 minutes

UK consumers are losing patience with out-dated shop floor customer service, according to the 'UK Shopper Satisfaction Study' from Red Ant which found, among other things, that 38% of consumers will leave a shop if they have waited less than 3 minutes for an assistant to return ...
News Brief - October 1

Shoprite for My School to donate up to US$1 million

ShopRite has launched a new Box Tops offering - ShopRite for My School - for the 2014-2015 school year. The programme will donate up to US$1 million to local schools via eBoxTops and special donations throughout the year. Customers sign up by registering their ShopRite Price ...
   Feature Article

The 15 business benefits of a loyalty initiative

When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide. Many of the so-called loyalty programmes in operation today are not really loyalty ...
Feature Article

The 16 business benefits of Customer Lifetime Value

CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers. In this article, we've drawn insight from The Loyalty Guide report, to introduce the sixteen major business ...
   Feature Article

Top 20 attitudes of today's best loyalty marketers

When it comes to customer loyalty, customer retention and relationship building campaigns, the attitudes and preconceived ideas of both marketers and management determine much of the scheme's success. The Wise Marketer's experience and insights over many years has taught us that there is ...
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Blast from the past: it was 2 years ago today...

      Cloud CRM: it's out of sight, but not of mind (24 Oct '12)

      Marketers leaving mobile out in the cold (23 Oct '12)

      Loyalty cards & prepaid: a match made in heaven? (22 Oct '12)

      Pinkberry replaces punchcards with Pinkcards (19 Oct '12)

      Relevance drives engagement, which drives loyalty (18 Oct '12)

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A WORD FROM THE WISE MARKETER'S PUBLISHER...
Find out more The Loyalty Guide - your complete guide to customer loyalty, engagement, digital, social & mobile marketing. (PDF, 1276 pages)

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Hot off the presses...

What's been happening this last week?

Fuel loyalty platform adopts Bluetooth beacons - In the US, Sionic Mobile's 'ION' m-commerce platform has been adapted by ...
Appropriate Retail Marketing: Being More Agile - Last Thursday we launched a series of articles with Celebrus Technology ...
In-store Analytics: Are You Lagging or Leading? - If you ask a typical consumer what channel they prefer to shop in ...
Six Keys to a Great User Experience Strategy - It is widely understood that a good User Experience (UX) is essential to ...
Better service doesn't always mean greater loyalty - Although the majority (86%) of insurance customers who have ...
Dotz increases its collector base to 13 million - In its Third Quarter 2014 results, Alliance Data reports that Air Miles ...
Study spots disconnect between brands & customers - According to a study from Kitewheel, a provider of a real-time ...
Study finds 70% of FFPs have had fraud issues - Miles-related loyalty fraud can expose airlines to potentially millions ...
Sainsbury's changes how Nectar points are awarded - Aimia's Nectar coalition programme is working with major UK ...
Harley dealer from 1917 launches loyalty scheme - Vancouver-based Trev Deeley Motorcycles, one of the world's oldest ...

  ... Never miss anything important - join nearly 20,000 marketing professionals and get our free weekly newsletter, written by marketers for marketers - sign up here!

 

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