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Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
The Loyalty Guide - the only complete global Guide to Customer Loyalty, Engagement and Marketing Feature Articles and How-To Guides by the world's most respected Customer Loyalty and Marketing experts Details of the top Customer Loyalty and Marketing Conferences worldwide Search The Wise Marketer from top to bottom!
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   Loyalty Companions:    All Sectors    Retail    Supermarket/Grocery    Coalitions    Hotels    Airlines    Banks/Cards    B2B   

The full, unbiased daily news for loyalty marketers...

The Wise Marketer provides customer loyalty & marketing news, analysis, research, detailed analysis, how-to's and best practices - all with unbiased global coverage, and it's still free!

LATEST NEWS - April 27

Germany: PAYBACK launches digital payments and loyalty card

News from the EHI conference in Bonn: German coalition loyalty programme PAYBACK CEO Dominik Dommick and digital services director Philipp Blome announced the launch a new mobile loyalty card in June for its 28 million members. The latest enhancement to the successful ...
   NEW RESEARCH - April 20

Insight: Post-purchase experience key to retail loyalty

Jason Ankeny at Retail Dive details the push by retailers to improve the post-purchase experience for shoppers. Why? Maybe it's because, while retailers spend nearly 80% of their digital marketing budgets on customer acquisition, returning customers spend nearly twice ...
NEW RESEARCH - April 20

Survey: US consumers largely unconcerned about data breaches

Every six months or so, we learn of another security breach in which a hackers compromise the IT security of a major consumer brand and steal consumer personal data. there's good news, however, for companies who do suffer a data breach: According to a new research ...
   MOST POPULAR - FEATURE ARTICLE

The 15 business benefits of a loyalty initiative

When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide. Many of the so-called loyalty programmes in operation today are not ...

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   LATEST NEWS - April 18

Ouch: Deutsche Bank downgrades Starbucks over loyalty changes

Our weekly update on the Starbucks saga continues as Business Insider reports that Deutsche Bank is hitting the coffee retailer where it hurts - downgrading its stock in part because of changes to the retailer's loyalty programme. Will Starbucks have the last laugh ...
NEW RESEARCH - April 18

Survey: Only one in four organisations practice data-driven marketing

A new survey from Econsultancy and Adobe reveals the dirty secret of digital marketing: most companies either have no formal approach whatsoever to using data in marketing programmes, or are working toward a strategic approach, but haven't arrived at one yet (51%) ...
   MOST POPULAR - FEATURE ARTICLE

The top sixty lessons in loyalty marketing

We didn't expect to hear about so much fresh thinking, or to find so many innovations, or to discover so strong a shift away from traditional marketing practices. When The Wise Marketer's team began to research and write 'The Loyalty Guide 7', they found that the loyalty market ...
LATEST NEWS - April 14

Opinion: Knocking down the loyalty straw man

Once a year or so, it becomes my solemn duty as a customer loyalty evangelist to knock down a few well-worn arguments about the efficacy of customer loyalty programmes. These arguments invariably make the same points, over and again: loyalty programmes are about ...
   LATEST NEWS - April 14

Australia: Shoppers, suppliers cool on Woolworths programme

The Sydney Morning Herald reports that Australia's Woolworths grocery retail is facing pushback as both customers and suppliers react unfavorably to the company's new Woolworths Rewards programme. The programme's poor performance, the newspaper reports, may force the ...
LATEST NEWS - April 12

Opinion: Is JD Power's hotel loyalty ranking hopelessly flawed?

The Boarding Area is hosting a lively discussion about the value of JD Power's recently-released ranking of hotel loyalty programmes. The main article, written by frequent travel guru Gary Leff, doesn't mince words- the ranking, he says, is based on flawed methodology ...
   MOST POPULAR - FEATURE ARTICLE

The 16 business benefits of Customer Lifetime Value

CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers. In this article, we've drawn insight from The Loyalty Guide report, to introduce the sixteen ...
NEW RESEARCH - April 11

Welcoming our Robot Overlords: How artificial intelligence will drive engagement

Over at VentureBeat, writer Jon Cifuentes uses the example of mobile communications platform Flok to highlight the growing role of artificial intelligence in loyalty communications. Long gone are the days of batch emails sent out en masse to the membership base; ...
   LATEST NEWS - April 11

Insight: Loyalty lessons from the Walking Dead

Contributing editor Jeff Haden at Inc. has an interesting take on the lessons for marketers in the recent controversy concerning the season 6 finale of the hit AMC televison programme The Walking Dead. Whether or not you're up to speed on the latest travails of Rick ...
LATEST NEWS - April 11

Trend: Loyalty programmes take center stage (again) in the hotel industry

TNooz has a nice, if lengthy, roundup of the industry trends that are bringing renewed interest in and invigoration of loyalty programmes in the hotel industry. The article includes an extensive quote from Patrick Bosworth, CEO of the industry startup Duetto. The ...
   MOST POPULAR - FEATURE ARTICLE

The 22 major factors that will shape the future of customer loyalty

While we must look into the past to find out why customers defect, stay loyal, or advocate a brand, we also need to see changes coming. Here we detail the 22 major factors that are set to shape the future of customer loyalty programmes ...
LATEST NEWS - April 6

News: Accor Hotels announces changes to Le Club Accor programme

With all three major U.S. airlines now offering separate reward miles and elite-status qualification miles through their frequent-flyer programmes, it was only a matter of time before a major hotel programme followed suit. That Rubicon was crossed last week, when ...
   LATEST NEWS - April 5

Starbucks and loyalty: the debate rages on

Another week, another op-ed bemoaning coffee-chain giant Starbucks' supposed betrayal of its customers by changing the terms of its reward programme. This week' entry comes courtesy of Entrepreneur magazine, in which contributor Pini Yakuel argues the now-familiar ...
MOST POPULAR - FEATURE ARTICLE

How to build a profitable marketing strategy, in a nutshell

Given such rapid changes in consumer habits, how can marketing professionals keep up and win new customers, keep existing ones loyal, and increase profits? The answer lies, not surprisingly, with getting the basics right first. There are ...
   LATEST NEWS - April 4

Canada: Rewards help government nudge citizens toward better health

Over at TechVibes, writer Jonathan Woods details a sneak peek at Carrot Rewards, a mobile app and reward programme funded in part by the Canadian government and designed to nudge Canadians toward healthier diet and lifestyle choices. Between Carrot Rewards and Justin ...
LATEST NEWS - April 1

Insight: Can a great customer experience alone build loyalty?

Over at Skift, writer Dennis Schaal explores some of the reasons why a travel brand might choose not to operate a loyalty programme. The case study: online tavel agency Booking.com, which is bucking the trend of rivals such as Orbitz and Expedia by purposefully ...
   LATEST NEWS - March 31

Survey: Travel loyalty programme members want broader redemption choices

A new Collinson Latitude report on the value of redemption reveals an important truth about the evolution of travel loyalty programmes: With many programmes now moving to a revenue-based earning model, it has become ever more important to offer a wide range of ...
FEATURE ARTICLE

Excellence is everywhere

As I travel the world discussing loyalty, it's not uncommon to be asked: Which countries are the most advanced in loyalty marketing? My answer has always been the same: there are no great countries, just great companies. When I first became completely involved in loyalty ...
   FEATURE ARTICLE

Plant A Tree: It's a loyalty strategy, not a tired cliche

How important a role does a corporate ecological conscience play in building true customer loyalty? Loyalty is not all about price. It soars when retailers link emotionally to their customers through, for example, individual recognition ...
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See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!

Join nearly 13,000 other loyalty and marketing professionals and get our free weekly news roundups...

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What's been happening recently?

Germany: PAYBACK launches digital payments and loyalty card - News from the EHI conference in Bonn: German coalition loyalty programme PAYBACK CEO Dominik Dommick and digital services director Philipp Blome announced the launch a new mobile ...
Survey: US consumers largely unconcerned about data breaches - Every six months or so, we learn of another security breach in which a hackers compromise the IT security of a major consumer brand and steal consumer personal data. there's good ...
Insight: Post-purchase experience key to retail loyalty - Jason Ankeny at Retail Dive details the push by retailers to improve the post-purchase experience for shoppers. Why? Maybe it's because, while retailers spend nearly 80% of their ...
Ouch: Deutsche Bank downgrades Starbucks over loyalty changes - Our weekly update on the Starbucks saga continues as Business Insider reports that Deutsche Bank is hitting the coffee retailer where it hurts - downgrading its stock in part ...
Survey: Only one in four organisations practice data-driven marketing - A new survey from Econsultancy and Adobe reveals the dirty secret of digital marketing: most companies either have no formal approach whatsoever to using data in ...
Australia: Shoppers, suppliers cool on Woolworths programme - The Sydney Morning Herald reports that Australia's Woolworths grocery retail is facing pushback as both customers and suppliers react unfavorably to the company's new Woolworths ...
Opinion: Knocking down the loyalty straw man - Once a year or so, it becomes my solemn duty as a customer loyalty evangelist to knock down a few well-worn arguments about the efficacy of customer loyalty programmes. These arguments ...
Opinion: Is JD Power's hotel loyalty ranking hopelessly flawed? - The Boarding Area is hosting a lively discussion about the value of JD Power's recently-released ranking of hotel loyalty programmes. The main article, written by frequent ...
Welcoming our Robot Overlords: How artificial intelligence will drive engagement - Over at VentureBeat, writer Jon Cifuentes uses the example of mobile communications platform Flok to highlight the growing role of artificial intelligence in ...
Insight: Loyalty lessons from the Walking Dead - Contributing editor Jeff Haden at Inc. has an interesting take on the lessons for marketers in the recent controversy concerning the season 6 finale of the hit AMC televison programme The ...
Trend: Loyalty programmes take center stage (again) in the hotel industry - TNooz has a nice, if lengthy, roundup of the industry trends that are bringing renewed interest in and invigoration of loyalty programmes in the hotel industry. The ...
News: Accor Hotels announces changes to Le Club Accor programme - With all three major U.S. airlines now offering separate reward miles and elite-status qualification miles through their frequent-flyer programmes, it was only a matter of ...
Starbucks and loyalty: the debate rages on - Another week, another op-ed bemoaning coffee-chain giant Starbucks' supposed betrayal of its customers by changing the terms of its reward programme. This week' entry comes courtesy of ...
Canada: Rewards help government nudge citizens toward better health - Over at TechVibes, writer Jonathan Woods details a sneak peek at Carrot Rewards, a mobile app and reward programme funded in part by the Canadian government and designed ...
Insight: Can a great customer experience alone build loyalty? - Over at Skift, writer Dennis Schaal explores some of the reasons why a travel brand might choose not to operate a loyalty programme. The case study: online tavel agency ...
Survey: Travel loyalty programme members want broader redemption choices - A new Collinson Latitude report on the value of redemption reveals an important truth about the evolution of travel loyalty programmes: With many programmes now ...
Study: U.S. consumers demand more human interaction - Customer-facing businesses often assume that creating efficiency in an omnichannel world means removing the human touch from the customer experience. Not so fast: according to new ...
News: Wells Fargo Introduces Go Far Rewards - Last week, San Francisco, CA-based financial services provider Wells Fargo & Company announced Go Far Rewards, its merchant-funded credit card rewards programme available to all customers with a ...
Marriott-Starwood merger: Pleasure or pain for Starwood loyalists? - Now that the on-again/off-again acquisition of Starwood Hotels by Marriott International is back on again, industry observers have turned their attention to the most ...
Report: The death of email has been greatly exaggerated - Conventional wisdom tells us that Millennials and Gen-Z teens don't acknowledge the existence of any message that doesn't arrive via social media, and that they think of email as ...

  ... Never miss anything important - join nearly 13,000 marketing professionals and get our free weekly newsletter, written by marketers for marketers - sign up here!

 

See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!
   Loyalty Companions:    Retail    Supermarket/Grocery    Coalitions    Hotels    Airlines    Banks/Cards    B2B   
  
                          
   The Wise Marketer   
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