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Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
The Loyalty Guide - the only complete global Guide to Customer Loyalty, Engagement and Marketing Feature Articles and How-To Guides by the world's most respected Customer Loyalty and Marketing experts Details of the top Customer Loyalty and Marketing Conferences worldwide Search The Wise Marketer from top to bottom!
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The full, unbiased daily news for loyalty marketers...

The Wise Marketer provides customer loyalty & marketing news, analysis, research, detailed analysis, how-to's and best practices - all with unbiased global coverage, and it's still free!

NEW RESEARCH - July 26

Survey: Banks, know thy customers

Consumers do not believe their banks treat them as individuals and want their banks to understand them better, according to the results of a new consumer banking survey conducted by Belgium-based data analytics firm NGDATA. Millennials - remember them? - in particular ...
   LATEST NEWS - July 26

UK: Survey reveals Brits want more from loyalty programmes

The UK's Retail Times has a trove of stats from a recent 3radical survey of British consumers what British marketers already know: UK consumers want more from their loyalty programmes. The days of issuing issuing points and vouchers without leveraging the resulting ...
LATEST NEWS - July 21

Special offer: Join our FREE Loyalty Academy beta test on July 26!

The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are all valued subscribers whom we love dearly and perhaps unreasonably, we'd like to offer you the ...
   LATEST NEWS - July 21

UK: Nectar leverages AI in move into the digital age

Long-running coalition loyalty progammes such as Nectar in the United Kingdom and Air Miles in Canada were born in the age of direct mail and paper vouchers and now find themselves facing pressure to transform themselves into 21st Century digital- and mobile-first ...

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   LATEST NEWS - July 21

Study: Mobile gamers exposed to loyalty programme spend 12% more

Mobile coalition loyalty platform koomalooma presented this week the results of its study of 5,000 Turkish mobile gamers at Gamescom 2016 in Amsterdam. The research includes the effect of a loyalty programme on the game players' retention, repeat purchases, and the ...
MOST POPULAR - FEATURE ARTICLE

The 15 business benefits of a loyalty initiative

When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide. Many of the so-called loyalty programmes in operation today are not ...
   MOST POPULAR - FEATURE ARTICLE

The top sixty lessons in loyalty marketing

We didn't expect to hear about so much fresh thinking, or to find so many innovations, or to discover so strong a shift away from traditional marketing practices. When The Wise Marketer's team began to research and write 'The Loyalty Guide 7', they found that the loyalty market ...
LATEST NEWS - July 19

India: Aimia launches Nectar India

Last week, Montreal, Canada-based Aimia Inc extended their Nectar coalition loyalty brand into India with the launch of Nectar India, an e-commerce coalition programme, launched in partnership with Infosys, that provides Aimia with a (virtual) footprint in India and a ...
   LATEST NEWS - July 19

Insight: Priceline leverages AI to build loyalty

Seeking Alpha provides a look inside the plans of Booking.com, a division of Priceline, to combat hotel loyalty programmes not by competing with a loyalty programme of their own, but by leveraging Artificial Intelligence (AI) to provide a more personalised booking ...
LATEST NEWS - July 14

Insight: How airlines measure customer value

Over at Smart Data Collective, contributor Mark Ross-Smith provides an in-depth look at how airlines leverage data analytics to determine customer value at the individual level. The methods have become so sophisticated and the variables so complex that your ...
   LATEST NEWS - July 14

Insight: Online hotel wars heat up - but at what price?

The Wall Street Journal reports that the tension between major hotel brands and online travel booking sites has escalated into a shooting war, with hotels now pursuing aggressive pricing tactics with discounts offered to loyalty programme members to encourage direct ...
LATEST NEWS - July 14

Insight: Top mobile loyalty activations of Q2

The intrepid Alex Samuely at Mobile Commerce Daily has named her top ten mobile loyalty activitations of Q2 2016. That there are enough mobile loyalty launches happening today that Samuely can name a top ten just for a single quarter in 2016 should tell you that the ...
   LATEST NEWS - July 14

Canada: mobile startup Drop takes on the "loyalty mafia"

Betakit.com, a publication covering the Canadian startup industry, reports on the ambitious plans of Drop, a Toronto-based loyalty programme startup that aims to disrupt the consumer loyalty programme market with a merchant-funded coalition application. And that's not ...
LATEST NEWS - July 14

Canada: Huggies adds mobile, bonuses to reward programme

Canada's Marketing magazine reports that Kimberly-Clark's Huggies diaper brand is ditching the traditional boxtop code-entry model of CPG loyalty for a mobile application that allows members to photograph their grocery store receipts. It's a move to a more ...
   LATEST NEWS - July 14

Canada: Supreme court upholds BC pharmacy rewards ban

Lots of loyalty news out of Canada this week. Here's the latest: following up on our report out of Canadian provice British Columbia concerning the provincial ban on earning reward points for pharmacy purchases, the Supreme Court of Canada has declined to hear an ...
MOST POPULAR - FEATURE ARTICLE

The 16 business benefits of Customer Lifetime Value

CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers. In this article, we've drawn insight from The Loyalty Guide report, to introduce the sixteen ...
   MOST POPULAR - FEATURE ARTICLE

The 22 major factors that will shape the future of customer loyalty

While we must look into the past to find out why customers defect, stay loyal, or advocate a brand, we also need to see changes coming. Here we detail the 22 major factors that are set to shape the future of customer loyalty programmes ...
MOST POPULAR - FEATURE ARTICLE

How to build a profitable marketing strategy, in a nutshell

Given such rapid changes in consumer habits, how can marketing professionals keep up and win new customers, keep existing ones loyal, and increase profits? The answer lies, not surprisingly, with getting the basics right first. There are ...
   EXPERT OPINION - July 6

Insight: Is customer experience sufficient to win loyalty?

GeoMarketing has a revealing interview with Thom Kozik, VP of global loyalty for Marriott International, who argues that "loyalty is absolutely a dated concept" and that "generic points-based loyalty programmes" are no longer enough to keep customers coming back. All ...
EXPERT OPINION - July 6

Insight: Are these the four fundamental attributes of customer loyalty?

CRM guru Denis Pombriant has launched a new article series over at E-Commerce Times discussing the "four basic attributes" required to build customer loyalty in the digital age. The first article in this series focuses on the "automation" attribute, and it appears ...
   NEW RESEARCH - July 6

Insight: How valuable is non-transactional data?

We always enjoy keeping up with the discussions on RetailWire, and this week sees the publication tee up a robust one on the importance of non-transactional data to personalised offers. With the abundance of data now at our disposal, how do we know which data will ...
FEATURE ARTICLE

Excellence is everywhere

As I travel the world discussing loyalty, it's not uncommon to be asked: Which countries are the most advanced in loyalty marketing? My answer has always been the same: there are no great countries, just great companies. When I first became completely involved in loyalty ...
   FEATURE ARTICLE

Plant A Tree: It's a loyalty strategy, not a tired cliche

How important a role does a corporate ecological conscience play in building true customer loyalty? Loyalty is not all about price. It soars when retailers link emotionally to their customers through, for example, individual recognition ...
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What's been happening recently?

Survey: Banks, know thy customers - Consumers do not believe their banks treat them as individuals and want their banks to understand them better, according to the results of a new consumer banking survey conducted by Belgium-based data ...
UK: Survey reveals Brits want more from loyalty programmes - The UK's Retail Times has a trove of stats from a recent 3radical survey of British consumers what British marketers already know: UK consumers want more from their loyalty ...
Special offer: Join our FREE Loyalty Academy beta test on July 26! - The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are all ...
Study: Mobile gamers exposed to loyalty programme spend 12% more - Mobile coalition loyalty platform koomalooma presented this week the results of its study of 5,000 Turkish mobile gamers at Gamescom 2016 in Amsterdam. The research includes ...
UK: Nectar leverages AI in move into the digital age - Long-running coalition loyalty progammes such as Nectar in the United Kingdom and Air Miles in Canada were born in the age of direct mail and paper vouchers and now find themselves ...
Insight: Priceline leverages AI to build loyalty - Seeking Alpha provides a look inside the plans of Booking.com, a division of Priceline, to combat hotel loyalty programmes not by competing with a loyalty programme of their own, but by ...
India: Aimia launches Nectar India - Last week, Montreal, Canada-based Aimia Inc extended their Nectar coalition loyalty brand into India with the launch of Nectar India, an e-commerce coalition programme, launched in partnership with ...
Insight: Online hotel wars heat up - but at what price? - The Wall Street Journal reports that the tension between major hotel brands and online travel booking sites has escalated into a shooting war, with hotels now pursuing aggressive ...
Canada: Huggies adds mobile, bonuses to reward programme - Canada's Marketing magazine reports that Kimberly-Clark's Huggies diaper brand is ditching the traditional boxtop code-entry model of CPG loyalty for a mobile application that ...
Canada: Supreme court upholds BC pharmacy rewards ban - Lots of loyalty news out of Canada this week. Here's the latest: following up on our report out of Canadian provice British Columbia concerning the provincial ban on earning reward ...
Insight: Top mobile loyalty activations of Q2 - The intrepid Alex Samuely at Mobile Commerce Daily has named her top ten mobile loyalty activitations of Q2 2016. That there are enough mobile loyalty launches happening today that Samuely can ...
Insight: How airlines measure customer value - Over at Smart Data Collective, contributor Mark Ross-Smith provides an in-depth look at how airlines leverage data analytics to determine customer value at the individual level. The methods have ...
Canada: mobile startup Drop takes on the "loyalty mafia" - Betakit.com, a publication covering the Canadian startup industry, reports on the ambitious plans of Drop, a Toronto-based loyalty programme startup that aims to disrupt the consumer ...
Insight: How valuable is non-transactional data? - We always enjoy keeping up with the discussions on RetailWire, and this week sees the publication tee up a robust one on the importance of non-transactional data to personalised offers. With ...
Insight: The North Face takes the high road to loyalty - A terrific article from CMO Innovation highlights several best practices for designing and implementing a successful retail loyalty strategy. Apparel manufacturer The North Face found ...
Insight: Is customer experience sufficient to win loyalty? - GeoMarketing has a revealing interview with Thom Kozik, VP of global loyalty for Marriott International, who argues that "loyalty is absolutely a dated concept" and that "generic ...
Insight: Are these the four fundamental attributes of customer loyalty? - CRM guru Denis Pombriant has launched a new article series over at E-Commerce Times discussing the "four basic attributes" required to build customer loyalty in the ...
US: Pepperidge Farm launches digital loyalty programme - US-based baked goods manufacturer Pepperidge Farm has launched its first digital rewards programme for consumers on PepperidgeFarmReward.com. The programme is heavy on experiential ...
Survey: Consumers don't want to give up personal data - Brands are facing an uphill battle when trying to reach connected consumers today; more than half don't want brands to have any of their personal information, according to a new Boxever ...
Brexit won't have significant impact on earning, says Aimia - The recent "Brexit" vote, in which the voters of the United Kingdom voted to exit the European Union, has roiled financil markets and sent multi-national corporations doing ...

  ... Never miss anything important - join nearly 13,000 marketing professionals and get our free weekly newsletter, written by marketers for marketers - sign up here!

 

See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!
  
                          
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   Published By & Copyright 2016 Customer Strategy Network / The Wise Marketer. All rights reserved.   
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