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Tuesday 28 April 2015
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Stay up to date with What's Hot in the world of Customer Loyalty and Marketing Feature Articles and How-To Guides by the world's most respected Customer Loyalty and Marketing experts Details of the top Customer Loyalty and Marketing Conferences worldwide Find the right supplier or partner through our Global Loyalty Business Directory Search The Wise Marketer from top to bottom!
All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries The Loyalty Guide - the only complete global Guide to Customer Loyalty, Engagement and Marketing
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The full, unbiased daily news for loyalty marketers...

The Wise Marketer provides customer loyalty & marketing news, analysis, research, how-to's, best practices, conference details, and a full directory of all the major players - all with global coverage, completely unbiased, and still free!

EXPERT OPINION - April 28

What we learned from Orange Wednesdays

The forthcoming acquisition by BT of the UK mobile network operator EE (previously known as Orange) presents a perfect opportunity for a refresh of the brand's long-standing and successful loyalty scheme, according to Ian Horsham, divisional director for Promotions ...
   LATEST NEWS - April 28

PGA Tour launches golfing loyalty scheme

PGA TOUR and loyalty programme operator SessionM have launched an omnichannel initiative to offer the PGA TOUR's first points rewards programme for fans across its desktop, mobile web and app properties. Using the platform, PGA TOUR hopes to increase digital ...
LATEST NEWS - April 27

Satmetrix publishes 2015 NPS benchmarks

Satmetrix has published its 2015 Net Promoter Industry Benchmarks, revealing that the existing leaders in 8 of the 22 industry sectors have changed since the 2014 report. Netflix, which was second a year ago to Pandora, moved to the top spot in the Online ...
   NEW RESEARCH - April 27

Customer-centricity benefits from technology

Advancements in technology are driving more customer-centric marketing for big brands, according to research from Experian Marketing Services which highlights how marketers are increasingly using technology to turn intelligence into action. The annual 'State of ...

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   MOST POPULAR - FEATURE ARTICLE

The 15 business benefits of a loyalty initiative

When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide. Many of the so-called loyalty programmes in operation today are not ...
NEW RESEARCH - April 24

Contact Centres: Marketing Friend or Frenemy?

Marketers in every sector are naturally showing a growing interest in the customer journey, which was traditionally an area 'owned' by the contact centre, according to Andy Smith, head of customer insight for EvaluAgent, who here explains how marketers are ...
   EXPERT OPINION - April 24

Four essentials for Digital Operations Management

We live in a global digital economy with over a billion websites, and the battleground for customers now focuses firmly on who can offer the best digital experience, according to Amanda Follit, head of digital operations services for Amaze. Investment in digital ...
MOST POPULAR - FEATURE ARTICLE

The top sixty lessons in loyalty marketing

We didn't expect to hear about so much fresh thinking, or to find so many innovations, or to discover so strong a shift away from traditional marketing practices. When The Wise Marketer's team began to research and write 'The Loyalty Guide 5', they found that the loyalty market ...
   EXPERT OPINION - April 23

Taking the Loyalty Cake: Beyond Birthday Rewards

If there is one go-to strategy loyalty marketers use to turn occasional shoppers into rapt customers, it is evidently through enhanced birthday presence. The challenge now is making those annual perks hold a candle to the competition, according to Lisa Biank-Fasig ...
LATEST NEWS - April 23

Aeroplan teams up with the 2015 Pan Am Games

In Canada, the popular Aeroplan coalition loyalty programme has been appointed as the official loyalty programme supplier for the Toronto 2015 Pan Am/Parapan Am Games this Summer. The deal with Aeroplan (owned and operated by Aimia Inc.) is intended to make the ...
   MOST POPULAR - FEATURE ARTICLE

The 16 business benefits of Customer Lifetime Value

CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers. In this article, we've drawn insight from The Loyalty Guide report, to introduce the sixteen ...
LATEST NEWS - April 22

Indian firms seek dynamic marketing automation

Increased usage of Internet and mobile media has intensified efforts from public and private enterprises to focus on digital marketing, according to research in India by Frost & Sullivan. In India, about 60% of companies spent 1 to 10% of their marketing budgets ...
   LATEST NEWS - April 22

Spring has finally sprung for US retailers

Consumer shopping activity was relatively flat in March 2015 compared to the same month in 2014, despite having clearly rebounded from a more lethargic February, according to a retail benchmarking report from location analytics firm Euclid Analytics. The report ...
MOST POPULAR - FEATURE ARTICLE

The 22 major factors that will shape the future of customer loyalty

While we must look into the past to find out why customers defect, stay loyal, or advocate a brand, we also need to see changes coming. Here we detail the 22 major factors that are set to shape the future of customer loyalty programmes ...
   LATEST NEWS - April 21

Consumer backlash over using their first names

Just under 50% of consumers are not happy to be addressed on a first-name basis by brands even if they've given their first name when signing up for marketing content or newsletters, according to research from digital agency Tangent Snowball. While ...
NEW RESEARCH - April 21

Multichannel customer journeys 'a struggle'

Companies are struggling to join up the customer journey because of the growing number of touchpoints across the digital and physical worlds, according to research by Econsultancy and ResponseTap. The report reveals that the complexity and number of touchpoints ...
   LATEST NEWS - April 20

Consumers divided on personal retail experiences

US consumers say they want a more personalised retail experience and yet they are seriously divided when it comes to retailers' tactics and the types of personal information they feel comfortable disclosing, according to a survey by Accenture. Nearly 60% of ...
LATEST NEWS - April 20

Why that weekly email blast isn't working now

The art of segmentation - that is, splitting a target audience into groups so that each can be targeted in different ways - is evolving fast, as deeper and broader sets of online consumer data become available, according to Ed Weatherall, Business Development Director ...
   MOST POPULAR - FEATURE ARTICLE

How to build a profitable marketing strategy, in a nutshell

Given such rapid changes in consumer habits, how can marketing professionals keep up and win new customers, keep existing ones loyal, and increase profits? The answer lies, not surprisingly, with getting the basics right first. There are ...
NEW RESEARCH - April 17

Millennials seek more digital self-service

More than half (55%) of Millennial consumers say that their customer service expectations have increased over the last three years, and more than half say they have stopped doing business with at least one company because of poor customer service in the past year ...
   LATEST NEWS - April 17

Retailers fail at multi-channel experiences

Despite significant investment in digital channels, UK retailers are still only answering just over half (55%) of routine customer questions asked via the email, Twitter and web channels, according to the '2015 Eptica Multichannel Customer Experience Study'. The ...
FEATURE ARTICLE

Top 20 attitudes of today's best loyalty marketers

When it comes to customer loyalty, customer retention and relationship building campaigns, the attitudes and preconceived ideas of both marketers and management determine much of the scheme's success. The Wise Marketer's experience and insights over many years has taught us ...
   FEATURE ARTICLE

Excellence is everywhere

As I travel the world discussing loyalty, it's not uncommon to be asked: Which countries are the most advanced in loyalty marketing? My answer has always been the same: there are no great countries, just great companies. When I first became completely involved in loyalty ...
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A WORD FROM THE WISE MARKETER'S PUBLISHER...
Find out more The Loyalty Guide - your complete guide to customer loyalty, engagement, digital, social & mobile marketing. (PDF, 1276 pages)

Download a working sample here

 

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We're an independent trade publication for customer loyalty and marketing professionals, bringing together all the latest news, research, and best practices from the whole industry, worldwide ... Find out more

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Hot off the presses...

What's been happening recently?

What we learned from Orange Wednesdays - The forthcoming acquisition by BT of the UK mobile network operator EE (previously known as Orange) presents a perfect opportunity for a refresh of the brand's long-standing and successful loyalty ...
PGA Tour launches golfing loyalty scheme - PGA TOUR and loyalty programme operator SessionM have launched an omnichannel initiative to offer the PGA TOUR's first points rewards programme for fans across its desktop, mobile web and app ...
Customer-centricity benefits from technology - Advancements in technology are driving more customer-centric marketing for big brands, according to research from Experian Marketing Services which highlights how marketers are increasingly ...
Satmetrix publishes 2015 NPS benchmarks - Satmetrix has published its 2015 Net Promoter Industry Benchmarks, revealing that the existing leaders in 8 of the 22 industry sectors have changed since the 2014 report. Netflix, which was ...
Four essentials for Digital Operations Management - We live in a global digital economy with over a billion websites, and the battleground for customers now focuses firmly on who can offer the best digital experience, according to Amanda ...
Contact Centres: Marketing Friend or Frenemy? - Marketers in every sector are naturally showing a growing interest in the customer journey, which was traditionally an area 'owned' by the contact centre, according to Andy Smith, head of ...
Taking the Loyalty Cake: Beyond Birthday Rewards - If there is one go-to strategy loyalty marketers use to turn occasional shoppers into rapt customers, it is evidently through enhanced birthday presence. The challenge now is making those ...
Aeroplan teams up with the 2015 Pan Am Games - In Canada, the popular Aeroplan coalition loyalty programme has been appointed as the official loyalty programme supplier for the Toronto 2015 Pan Am/Parapan Am Games this Summer. The deal ...
Indian firms seek dynamic marketing automation - Increased usage of Internet and mobile media has intensified efforts from public and private enterprises to focus on digital marketing, according to research in India by Frost & Sullivan ...
Spring has finally sprung for US retailers - Consumer shopping activity was relatively flat in March 2015 compared to the same month in 2014, despite having clearly rebounded from a more lethargic February, according to a retail benchmarking ...
Consumer backlash over using their first names - Just under 50% of consumers are not happy to be addressed on a first-name basis by brands even if they've given their first name when signing up for marketing content or newsletters, according ...
Multichannel customer journeys 'a struggle' - Companies are struggling to join up the customer journey because of the growing number of touchpoints across the digital and physical worlds, according to research by Econsultancy and ...
Why that weekly email blast isn't working now - The art of segmentation - that is, splitting a target audience into groups so that each can be targeted in different ways - is evolving fast, as deeper and broader sets of online consumer data ...
Consumers divided on personal retail experiences - US consumers say they want a more personalised retail experience and yet they are seriously divided when it comes to retailers' tactics and the types of personal information they feel ...
Millennials seek more digital self-service - More than half (55%) of Millennial consumers say that their customer service expectations have increased over the last three years, and more than half say they have stopped doing business with at ...
Retailers fail at multi-channel experiences - Despite significant investment in digital channels, UK retailers are still only answering just over half (55%) of routine customer questions asked via the email, Twitter and web channels ...
Marketers in danger of taking email for granted - Marketers are in danger of taking email marketing for granted even though it is still a top rated channel for delivering return on investment (ROI), according to research from by Econsultancy ...
Loyalty schemes aren't engaging enough - Loyalty programmes have not evolved with the digital age and are failing to engage consumers, with active participation rates often being dangerously low and 89% of social media opinions about loyalty ...
CEO vs CIO: The trouble with customer data - Making the most of information is a priority for many businesses. However, a study by information management firm Iron Mountain has found that a lack of understanding between those who manage and ...
Complaining customers are the best motivators - There is a breed of customers who should be encouraged and nurtured: complainers, according to international customer service strategist John Tschohl. These are the customers who go out of ...

  ... Never miss anything important - join nearly 15,000 marketing professionals and get our free weekly newsletter, written by marketers for marketers - sign up here!

 

See The Loyalty Guide 6 up close, and find out how to increase profits and market share with more effective loyalty marketing!
  
                                            
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