The daily news for loyalty marketers... Here's what's happening right now: The 30 major factors in the success of customer loyalty The 22 key factors shaping the future of customer loyalty Context is now the key to mobile marketing Five value-driving loyalty trends for 2010 Indian loyalty scheme enrols 67m in one year Customer loyalty best practices detailed in global report How retailers can benefit from social media Loyalty rewards still not engaging enough? Mobile popularity behind new m-loyalty platform Amex to help merchants with loyalty schemes The six key factors that influence customer loyalty American Airlines expands cargo loyalty scheme Reward Paths & Baesman form loyalty alliance Marketing budgets aren't very stretchy - or are they? Coalition Loyalty Programmes: the who, why, and how big? An ear to the ground; both eyes on the road... We provide daily news and articles about customer retention and loyalty marketing, world-wide, without bias. And it's still free.

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Blast from the past: it was 2 years ago today...

    Peppers' & Rogers' laws conquer short-termism (8 Feb 2008)

    Experiential marketing growing in signficance (7 Feb 2008)

    E-retail opportunities missed after checking out (6 Feb 2008)