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Monday 29 December 2014
The Wise Marketer
WHAT'S HOT NEWS & RESEARCH DIRECTORY EVENTS MARKETING GUIDE LOYALTY GUIDE PR
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The full, unbiased daily news for loyalty marketers...

The Wise Marketer provides customer loyalty & marketing news,
analysis, research, how-to's, best practices, conference details, and
a full directory of all the major players - all with global coverage.

News Report - December 29

Direct Mail isn't dead - it just needs new ideas

Image recognition technology could utterly transform marketers' dated perceptions of Direct Mail, enabling them to better prove ROI on traditional print media campaigns, and help them build deeper relationships with their customers, according to Malcolm Lane-Ley, executive ...
   News Brief - December 29

Net Atlantic launches email sender rewards scheme

Email service provider Net Atlantics has launched the Sender Rewards programme, which rewards email senders by refunding money to the sender based on subscriber email engagement - specifically message opens and clickthroughs. The factors that influence email deliverability are ...
Heads-Up - December 29

TenTen offers beacon-based loyalty rewards platform

NFC World+ reports that TenTen Technologies is to offer retailers USB-based Bluetooth beacons that plug into POS terminals and vending machines to reward users of its mobile app.
   News Report - December 26

Proximity Marketing Predictions for 2015

Over the past year we have seen a number of retailers in the UK begin to 'dip their toes in' and trial proximity marketing technologies. Most recently, we have seen one of the UK's largest supermarket chains, ASDA, join an array of retailers including John Lewis, Tesco and ...
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   News Brief - December 26

Kulud Pharmacy partners with Air Miles Qatar

Air Miles Middle East and Kulud Pharmacy, Qatar's largest pharmacy chain, have partnered with the result that the pharmacy's customers can now earn Air Miles in its 23 outlets across Qatar. Ten of the outlets operate 24/7 and there are pharmacies at the Qatar Foundation and ...
Heads-Up - December 26

Qantas offers loyal flyers an online Golf Club

Qantas Frequent Flyers can now join Qantas Golf Club & at a range of golf courses earn Qantas Points for booking tee times, access to golf events, tournaments and holiday packages.
   News Report - December 25

Three Key Mobile Marketing Trends for 2015

In 2014 something fundamental happened to marketers in nearly every industry vertical, and that highly noticeable shift offers a glimpse into what marketers can expect and should prepare for in 2015, according to Ramsey Masri, CEO for OtherLevels. Just about every aspect ...
News Brief - December 25

JetBlue launches TrueBlue points donation platform

JetBlue Airways has launched an addition to its TrueBlue FFP - the TrueBlue Points Donation platform, which gives members another way of using their loyalty points. Members can now choose to either use points themselves for future travel or donate them to others, by ...
   MOST POPULAR Feature Article

The top sixty lessons in loyalty marketing

We didn't expect to hear about so much fresh thinking, or to find so many innovations, or to discover so strong a shift away from traditional marketing practices. When The Wise Marketer's team began to research and write 'The Loyalty Guide 5', they found that the loyalty market has never ...
Heads-Up - December 25

New loyalty app for US Krispy Kreme doughnut customers

Krispy Kreme has introduced its new My Krispy Kreme Treats customer loyalty App with an initial launch in Richmond, Nashville and greater Detroit and Grand Rapids area locations.
   News Report - December 24

Virgin Australia & SAA offer new FFP benefits

Virgin Australia and South African Airways have announced a reciprocal frequent flyer agreement giving Velocity Frequent Flyer and Voyager members the ability to earn and redeem Points and be recognised across both airlines' networks. From early 2015 onward, Velocity ...
News Brief - December 24

BP Australia offers Velocity FFP points on fuel

Velocity Frequent Flyer and BP have formed a partnership in Australia. The multi-year deal will allow members of the the FFP to earn Points on fuel and retail spend at BP by using their Velocity card at more than 1400 BP service stations. The partnership launches in early ...
   Heads-Up - December 24

Inmar to manage Price Chopper's digital coupons

Progressive Grocer reports that the Golub Corp. has selected Inmar to manage the digital coupon programme for the Price Chopper Supermarkets AdvantEdge Card loyalty programme.
News Report - December 23

Data-driven & Programmatic Trends for 2015

Programmatic advertising made enormous headway in 2014 and now 89% of European publishers, advertisers and agencies state that they believe that programmatic trading will have a significant impact on digital advertising, according to data-driven and programmatic advertising ...
   News Brief - December 23

Unhappy shoppers are voting with their feet

Research from real-time shopping engagement specialist, Indyme Soutions, has revealed that 90% of consumers who left a store due to bad service went on to purchase a product from a competitor. Seven in ten have left a store due to a lack of assistance or service, and 69% of ...
MOST POPULAR Feature Article

The 22 major factors that will shape the future of customer loyalty

While we must look into the past to find out why customers defect, stay loyal, or advocate a brand, we also need to see changes coming. Here we detail the 22 major factors that are set to shape the future of customer loyalty programmes around the ...
   Heads-Up - December 23

Alaska Airlines & US Marine Corps expand Toys for Tots scheme

Alaska Airlines and the US Marine Corps are expanding the Toys for Tots programme in Alaska and will distribute some 5,000 toys this season in Bethel, Nome, Kotzebue and Kodiak.
News Report - December 22

Mobile takes Centre Stage in the Marketing Mix

Mobile is growing dramatically, with about 50% of consumers accessing their emails from smartphones and tablets, and mobile-driven sales are now three times higher on average year on year, according to Neil Capel, founder and CEO of Sailthru, who here explains why mobile needs ...
   News Brief - December 22

Consumers target EDLP & offers for holiday shopping

A recent survey of over 2,000 adults by the UK-based coupon experts, Valassis, has revealed that more people are looking for promotional offers this year than in 2013, with 67% of shoppers citing the cost of living as the main reason. Despite the improving economic environment ...
Heads-Up - December 22

Petron (Esso) reports back on Malaysian loyalty scheme

Petron Malaysia (formerly Esso Malaysia) now has 1.2 million Petron Miles cardholders made up of existing Smiles cardholders and new members; 100,000 have signed up since May.
   News Report - December 19

Five ways banks can engage customers

To the average consumer, learning about mutual funds, interest rates and IRAs, CDs and HELOCs can be a dry read, no matter how big the impact on their lives, according to a white paper from Customer Communications Group (CCG), which offers banks and financial services marketers ...
News Brief - December 19

Rawlings Sporting Goods launches loyalty scheme

Rawlings Sporting Goods has partnered with Clutch, a consumer management firm, to create Rawlings Rewards. The aim is to build repeat purchases and a database of brand ambassadors for future marketing ventures. Rawlings Rewards is accessible via the e-commerce portion of ...
   Heads-Up - December 19

AirBNB partners with Amex Membership Rewards

As a result of a new relationship with Airbnb, American Express Membership Rewards members can now use their Membership Rewards points for Airbnb eGift cards.
News Report - December 18

US consumers spend loyalty points on holiday gifts

Six out of ten American shoppers have said they were using points they've earned through customer loyalty programmes to save money on holiday gift-buying in 2014, according to research from Colloquy. This figure represents a 22% increase in the number of shoppers who are ...
   News Brief - December 18

WestJet and Delta Air Lines FFPs reciprocate

WestJet has signed a reciprocal frequent flyer agreement with Delta Air Lines, a code-share partner since 2012. The agreement allows WestJet Rewards members to earn WestJet dollars on flights marketed and operated by Delta Air Lines, with access to Delta's global network of ...
MOST POPULAR Feature Article

How to build a profitable marketing strategy, in a nutshell

Given such rapid changes in consumer habits, how can marketing professionals keep up and win new customers, keep existing ones loyal, and increase profits? The answer lies, not surprisingly, with getting the basics right first. There are many ...
   Heads-Up - December 18

Arhaus to launch credit card-related loyalty scheme

Alliance Data is to provide digital marketing solutions to help Arhaus leverage mobile technology at the POS, including the launch of account acquisition via tablets in-store.
News Report - December 17

Mid-market turns Attention to Customer Loyalty

The top strategies for mid-market businesses over the next twelve months or so are increasing customer loyalty and reducing operating costs, according to a survey of over 2,000 decision-makers in mid-market businesses, conducted for Sage by research firm Populus. More than ...
   News Brief - December 17

Connexions helps Avianca extend LifeMiles FFP

LifeMiles, Avianca Airlines' loyalty programme which has more than 5.8 million members, has chosen loyalty and reward programme provider, Connexions Loyalty, to extend its accrual and redemption options to include LifeMiles Rental Cars and LifeMiles Things To Do. The enhanced ...
Heads-Up - December 17

eBay and Apple join Coles' Flybuys loyalty scheme

News.com.au reports that eBay & Apple are among more than a dozen retailers joining up with Coles' flybuys programme, allowing customers to collect points when they spend online.
   News Report - December 16

Citi ups loyalty stakes with new card benefits

In the US, Citi Cards protection benefits for card members has been improved and revamped, with benefits ranging from car rental insurance for any car in any country to even greater coverage and fewer restrictions. According to Paula Kelley, managing director of customer ...
News Brief - December 16

Emirates & Starwood join forces on travel loyalty

Recently, Emirates Airline and Starwood Hotels & Resorts Worldwide partnered to provide reciprocal benefits to Emirates Skywards and Starwood Preferred Guest (SPG) members. The new programme, Your World Rewards, which began in mid-November, allows Skywards and SPG elite members ...
   Heads-Up - December 16

Citigold's potential VIPs get personalised video ads

Customers eligible for a Citigold card have received an email with a personalised video explaining its benefits, and encouraging them to set up a call with a bank representative.
News Report - December 15

Retailers have under-estimated Discount Damage

Every marketer knows that they will move product through incentives, especially during the holiday season, but what many don't consider is the downstream impact that discounting can have on a lifetime value, according to Neil Capel, founder and CEO of Sailthru, who here ...
   News Brief - December 15

National expands Emerald Club in Latin America

National has expanded its Emerald Club Priority Service to airports in Aruba, Belize, Cayman Islands, Costa Rica, Nicaragua, Guatemala, Curacao, Peru, Uruguay, Trinidad & Tobago and Tortola. This speeds up the rental process by offering a dedicated line at the service counter ...
Heads-Up - December 15

IHG makes its rewards redemption catalogue global

HotelierMiddleEast.com reports that members of the IHG Rewards Club can now access its new Global Redemption Catalogue, and can send gifts to people in different countries.
   News Report - December 12

Non-geographic numbers put off mobile customers

Although more customers are now coming to a retail business through mobile than any other channel, brands are failing to update their customers service strategies to reflect not only the growth in mobile use but also the diversity of the mobile user, according to Tony Couch ...
News Brief - December 12

Low trust causes high insurance churn rate

High levels of customer turnover in the North American insurance industry could be countered with improved communication, a more responsive approach to customers and being easier to deal with, according to EY's 2014 Americas Consumer Insurance Survey: Reimagining customer ...
   Heads-Up - December 12

Liberty London turns Instagram likes into loyalty perks

PSFK reports that in London, Liberty has partnered with Tapestry, a free iPhone app for fashion lovers, to offer bespoke in-store perks based on Instagram likes & purchase history.
News Report - December 11

Nearly Half of Holiday Spending Led by Loyalty

When it comes to retail purchase decisions in the 2014 holiday shopping season, loyalty has continued to play a critical role with 66% of consumers planning to shop at their favourite retailers, 44% giving gifts purchased from brands they are loyal to and - to help stretch ...
   News Brief - December 11

Lloyds Bank extends Club Lloyds to private banking

Lloyds Bank has extended its Club Lloyds current account to its Private Banking clients. The account, launched in March, rewards customer loyalty and everyday banking by offering exclusive access to rates on a range of products such as current accounts, savings and mortgages ...
Heads-Up - December 11

Kohl's turns loyalty scheme into competitive advantage

The Wall Street Journal reports that Kohl's is betting its loyalty programme, with a mobile wallet inside the app, will provide a competitive advantage for this holiday season.
   News Report - December 10

Six steps to understanding the digital customer

Personalising and uniquely shaping the whole digital customer experience - whether for web, email, mobile, tablet or desktop-using customers - is the key to boosting both sales and customer service, according to Richard McCrossan, strategic business director for Genesys, who ...
News Brief - December 10

Wyndham Rewards to hand out 20m points in 12 days

For the first twelve days of December, Wyndham Rewards is offering members the chance to win a share of more than 20 million points. Culminating with a grand prize of 10 million Wyndham Rewards points for one winner, the promotion awards prizes of 60,000 Wyndham Rewards points ...
   Heads-Up - December 10

Alaska Airlines & SkyWest expand loyalty partnership

Following the expanded Alaska Airlines/SkyWest partnership, members of Alaska Airlines Mileage Plan flying on SkyWest-operated flights will continue to earn Mileage Plan credits.
News Report - December 9

Customer Contact Technology Trends for 2015

As customer service organisations evolve to keep pace with the unprecedented development of personal consumer technologies and digital delivery, it's essential that their core customer service technology infrastructure is in shape to handle changing customer expectations ...
   News Brief - December 9

United MileagePlus trials retail payments app

United Airlines is offering a test group of MileagePlus members a new way to pay for in-store purchases and at the same time earn up to 24 award miles per dollar spent, with a preview of its MileagePlus X mobile app. The test group, members with iOS and Android mobile devices ...
Heads-Up - December 9

Bravo restaurants launch Eat, Repeat, Reward loyalty scheme

The BRAVO! Cucina Italiana and BRIO Tuscan Grille restaurant chains have launched a reward programme built on the Paytronix Rewards Platform. A case study can be downloaded below.
   News Report - December 8

The Secret of Omnichannel Marketing lies in Timing

Building a single customer view that takes into account historic purchasing history has become an absolute 'must' when appealing to customers during the lucrative holiday shopping season, according to Neil Capel, founder and CEO of Sailthru, who here examines how retailers can ...
News Brief - December 8

Black Friday reveals unexpected e-shopping trends

On Black Friday (28th November 2014) Monetate analysed almost 40 million online shopping sessions, and found a number of interesting trends highlighting the way consumers' purchasing habits are changing. For example, the number of visitors to online retailers went up by 0.9% ...
   News Report - December 5

How Social CRM boosts Sales and Engagement

It is no secret that social media platforms have the potential to deliver significant benefits to businesses. In fact, carefully executed campaigns present many opportunities for brand promotion, enhanced customer service and a better understanding of consumers that will foster ...
News Brief - December 5

Viggle offers movies and TV shows as rewards

Viggle, an entertainment marketing and rewards platform, is to provide a more robust rewards programme. It will now offer movie and television content for users through M-GO, a premium digital video on demand service and joint venture between Technicolour and DreamWorks ...
   News Report - December 4

A Customer Connection that will Outlast Christmas

The holiday season offers retailers a vital opportunity to connect with customers, according to Neil Capel, founder and CEO for Sailthru, who here explains how targeting customers through multiple channels can help make the difference between a stellar shopping season and a ...
News Brief - December 4

How do Black Friday & Cyber Monday affect loyalty?

The 2014 Holiday Study from Bond Brand Loyalty reveals new information on when, where and how consumers researched and shopped for gifts this year. Loyalty continued to play a critical role, with 66% of consumers planning to shop at their favourite retailers; 44% were giving ...
   Feature Article

The 15 business benefits of a loyalty initiative

When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide. Many of the so-called loyalty programmes in operation today are not really loyalty ...
Feature Article

The 16 business benefits of Customer Lifetime Value

CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers. In this article, we've drawn insight from The Loyalty Guide report, to introduce the sixteen major business ...
   Feature Article

Top 20 attitudes of today's best loyalty marketers

When it comes to customer loyalty, customer retention and relationship building campaigns, the attitudes and preconceived ideas of both marketers and management determine much of the scheme's success. The Wise Marketer's experience and insights over many years has taught us that there is ...
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Blast from the past: it was 2 years ago today...

      Customer experience metrics still poor (28 Dec '12)

      New year's resolutions for great customer service (27 Dec '12)

      UK marketers waste £2.5bn every year (26 Dec '12)

      Consumers smarter thanks to 'info overload' (25 Dec '12)

      Credit card rewards: a consumer minefield (24 Dec '12)

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Hot off the presses...

What's been happening this last week?

Direct Mail isn't dead - it just needs new ideas - Image recognition technology could utterly transform marketers' dated ...
Proximity Marketing Predictions for 2015 - Over the past year we have seen a number of retailers in the UK begin to 'dip ...
Three Key Mobile Marketing Trends for 2015 - In 2014 something fundamental happened to marketers in nearly every industry ...
Virgin Australia & SAA offer new FFP benefits - Virgin Australia and South African Airways have announced a reciprocal ...
Data-driven & Programmatic Trends for 2015 - Programmatic advertising made enormous headway in 2014 and now 89% of ...
Net Atlantic launches email sender rewards scheme - Email service provider Net Atlantics has launched the Sender Rewards ...
Kulud Pharmacy partners with Air Miles Qatar - Air Miles Middle East and Kulud Pharmacy, Qatar's largest pharmacy chain ...
JetBlue launches TrueBlue points donation platform - JetBlue Airways has launched an addition to its TrueBlue FFP - the ...
BP Australia offers Velocity FFP points on fuel - Velocity Frequent Flyer and BP have formed a partnership in ...
Unhappy shoppers are voting with their feet - Research from real-time shopping engagement specialist, Indyme Soutions ...

  ... Never miss anything important - join nearly 20,000 marketing professionals and get our free weekly newsletter, written by marketers for marketers - sign up here!

 

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