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Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
The Loyalty Guide - the only complete global Guide to Customer Loyalty, Engagement and Marketing Feature Articles and How-To Guides by the world's most respected Customer Loyalty and Marketing experts Details of the top Customer Loyalty and Marketing Conferences worldwide Search The Wise Marketer from top to bottom!
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   Loyalty Companions:    All Sectors    Retail    Supermarket/Grocery    Coalitions    Hotels    Airlines    Banks/Cards    B2B   

The full, unbiased daily news for loyalty marketers...

The Wise Marketer provides customer loyalty & marketing news, analysis, research, detailed analysis, how-to's and best practices - all with unbiased global coverage, and it's still free!

LATEST NEWS - May 25

US: Acorns Found Money programme lets brands invest in Millennials

Acorns, the U.S.-based micro-investment app that deposits the spare change from your purchases into an investment account, has launched a simple but potentially appealing reward programme for its largely Millennial user base. The programme, called Found Money, is a ...
   LATEST NEWS - May 24

Samsung Pay adds loyalty programme integration

More evidence that mobile payment providers view loyalty programmes as the "killer app" for adoption and usage: Samsung Electronics America announced last week that Samsung Pay will now support membership features that provide Samsung Pay users withdirect access to ...
LATEST NEWS - May 23

Is the death of influencer marketing underway?

The past several years have seen the rise of the "Influencer economy" as brand marketers attempt to capitalize on the popularity of the latest social media stars. Now that economy is collapsing under the weight of its own expectations as marketers realise that paying ...
   LATEST NEWS - May 23

The revolution will be pre-approved: US credit card debt reaches $1 trillion

The Wall Street Journal reports good news that comes with certain caveats. The good news: banks are issuing credit again, with much of that new credit card spend driven by rich activation offers and rewards. There's so much credit out there, in fact, that total US ...

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   MOST POPULAR - FEATURE ARTICLE

The 15 business benefits of a loyalty initiative

When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide. Many of the so-called loyalty programmes in operation today are not ...
EXPERT OPINION - May 19

The Loyalty Guide: The fundamental drivers of loyalty

Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 retail price! In this excerpt from the LOYALTY GUIDE 7, published by the Wise Marketer ...
   LATEST NEWS - May 19

The Loyalty Guide: Defining best customers

Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 retail price! In this excerpt from the LOYALTY GUIDE 7, published by the Wise Marketer Group ...
NEW RESEARCH - May 19

The Loyalty Guide: Why most CX initiatives fail

Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 retail price! In this excerpt from the LOYALTY GUIDE 7, published by the Wise Marketer Group ...
   NEW RESEARCH - May 19

Australia: Most organisations have not reached CX maturity

According to a new survey published by Econsultancy in partnership with Epsilon, when asked to describe their customer experience (CX) maturity, only a third (33%) of organisations based in Australia and New Zealand said they are ‘very’ or ‘quite’ advanced. The ...
MOST POPULAR - FEATURE ARTICLE

The top sixty lessons in loyalty marketing

We didn't expect to hear about so much fresh thinking, or to find so many innovations, or to discover so strong a shift away from traditional marketing practices. When The Wise Marketer's team began to research and write 'The Loyalty Guide 7', they found that the loyalty market ...
   MOST POPULAR - FEATURE ARTICLE

The 16 business benefits of Customer Lifetime Value

CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers. In this article, we've drawn insight from The Loyalty Guide report, to introduce the sixteen ...
LATEST NEWS - May 13

Wyndham courts leisure travelers with new tiered benefits

Last fall, Wyndham shook up the travel reward space by eliminating tiered redemptions and offering Wyndham Rewards members the opportunity to redeem for free nights at any of its hotel brands - from its upscale Wyndham Grand properties to its micro-budget Super 8 ...
   NEW RESEARCH - May 12

Survey: Online marketplaces boost loyalty, build trust

According to a recent study conducted by Forrester Consulting and sponsored by Mirakl and ChannelAdvisor reveals that consumers around the world love online marketplaces. 89% of global consumers surveyed agree that online marketplaces offer convenience, while 90% said ...
LATEST NEWS - May 12

The Loyalty Guide: How to avoid the top five mobile marketing traps

Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 retail price! In this excerpt from the LOYALTY GUIDE 7, published by the Wise Marketer Group ...
   MOST POPULAR - FEATURE ARTICLE

The 22 major factors that will shape the future of customer loyalty

While we must look into the past to find out why customers defect, stay loyal, or advocate a brand, we also need to see changes coming. Here we detail the 22 major factors that are set to shape the future of customer loyalty programmes ...
LATEST NEWS - May 11

US: Restoration Hardware leads drive to fee-based luxury programmes

An insightful article in Retail Dive uses the recent launch of Restoration Hardware's fee-based luxury loyalty programme as a leading-edge example of retailers following Amazon Prime's lead into the potentially lucrative world of fee-paying loyalty programmes. Fee ...
   LATEST NEWS - May 10

US: Kohl's, Walgreens integrate loyalty with Apple Pay

Mobile payment experts have long pointed to loyalty programme integration as one of the key drivers for mobile payment adoption. The balkanization of mobile payments, with multiple competing platforms backed by card associations, manufacturers, and retailers, means ...
MOST POPULAR - FEATURE ARTICLE

How to build a profitable marketing strategy, in a nutshell

Given such rapid changes in consumer habits, how can marketing professionals keep up and win new customers, keep existing ones loyal, and increase profits? The answer lies, not surprisingly, with getting the basics right first. There are ...
   NEW RESEARCH - May 9

Survey: Loyalty programme membership declines globally

Is the loyalty industry in crisis? A new survey from Collinson Group blames "generic" loyalty programmes on a reported 20% drop in membership of loyalty programmes among the global affluent middle class since 2014. Collinson Group surveyed attitudes to programmes run ...
LATEST NEWS - May 6

South Africa: South African Airways Voyager programme hits revenue milestone

The evolution of travel loyalty programmes from frequency-based to revenue-based earning models continues apace - and even as customers continue to complain about the changes, the changes always seem to boost both member participation and programme revenue. The move ...
   LATEST NEWS - May 5

US: To counter mass customer exodus, Chipotle turns to loyalty

What's a little e coli among friends? That's the question US fast-casual dining chain Chipotle will soon be asking its best customers. After publicly eschewing the idea of launching a customer loyalty programme last year, Chipotle executives said on an earnings call ...
FEATURE ARTICLE

Excellence is everywhere

As I travel the world discussing loyalty, it's not uncommon to be asked: Which countries are the most advanced in loyalty marketing? My answer has always been the same: there are no great countries, just great companies. When I first became completely involved in loyalty ...
   FEATURE ARTICLE

Plant A Tree: It's a loyalty strategy, not a tired cliche

How important a role does a corporate ecological conscience play in building true customer loyalty? Loyalty is not all about price. It soars when retailers link emotionally to their customers through, for example, individual recognition ...
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Hot off the presses...

What's been happening recently?

US: Acorns Found Money programme lets brands invest in Millennials - Acorns, the U.S.-based micro-investment app that deposits the spare change from your purchases into an investment account, has launched a simple but potentially appealing ...
Samsung Pay adds loyalty programme integration - More evidence that mobile payment providers view loyalty programmes as the "killer app" for adoption and usage: Samsung Electronics America announced last week that Samsung Pay will now ...
The revolution will be pre-approved: US credit card debt reaches $1 trillion - The Wall Street Journal reports good news that comes with certain caveats. The good news: banks are issuing credit again, with much of that new credit card spend ...
Is the death of influencer marketing underway? - The past several years have seen the rise of the "Influencer economy" as brand marketers attempt to capitalize on the popularity of the latest social media stars. Now that economy is ...
The Loyalty Guide: Defining best customers - Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 retail price! In this ...
The Loyalty Guide: The fundamental drivers of loyalty - Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 retail ...
The Loyalty Guide: Why most CX initiatives fail - Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the $1,600 retail price! In ...
Australia: Most organisations have not reached CX maturity - According to a new survey published by Econsultancy in partnership with Epsilon, when asked to describe their customer experience (CX) maturity, only a third (33%) of organisations ...
Wyndham courts leisure travelers with new tiered benefits - Last fall, Wyndham shook up the travel reward space by eliminating tiered redemptions and offering Wyndham Rewards members the opportunity to redeem for free nights at any of its ...
The Loyalty Guide: How to avoid the top five mobile marketing traps - Through June 30, Wise Marketer subscribers can take advantage of a special discount offer: Purchase the Loyalty Guide 7 at just US $900 - that's a 56% savings off the ...
Survey: Online marketplaces boost loyalty, build trust - According to a recent study conducted by Forrester Consulting and sponsored by Mirakl and ChannelAdvisor reveals that consumers around the world love online marketplaces. 89% of global ...
US: Restoration Hardware leads drive to fee-based luxury programmes - An insightful article in Retail Dive uses the recent launch of Restoration Hardware's fee-based luxury loyalty programme as a leading-edge example of retailers following ...
US: Kohl's, Walgreens integrate loyalty with Apple Pay - Mobile payment experts have long pointed to loyalty programme integration as one of the key drivers for mobile payment adoption. The balkanization of mobile payments, with multiple ...
Survey: Loyalty programme membership declines globally - Is the loyalty industry in crisis? A new survey from Collinson Group blames "generic" loyalty programmes on a reported 20% drop in membership of loyalty programmes among the global ...
South Africa: South African Airways Voyager programme hits revenue milestone - The evolution of travel loyalty programmes from frequency-based to revenue-based earning models continues apace - and even as customers continue to complain about ...
US: To counter mass customer exodus, Chipotle turns to loyalty - What's a little e coli among friends? That's the question US fast-casual dining chain Chipotle will soon be asking its best customers. After publicly eschewing the idea of ...
Canada: After BC says no to pharmacy rewards, Alberta says yes - A recent Canadian Press story adds a new layer of complexity to the landscape for pharmacy reward programmes in Canada: After a January unanimous ruling by the British Columbia ...
US: Books-A-Million reward program lavishes members with soft benefits - We don't often clutter your busy in-boxes with simple loyalty programme promotional activity. A recent week-long promotion for US book retailer Books-A-Million reward ...
US: Pepperidge Farm launches digital loyalty program - Consumer food products manufacturer Pepperidge Farm has launched its first digital rewards programme for consumers on PepperidgeFarmReward.com. The programme, which lasts for eight ...
26th Annual Freddie Awards: Marriott, Southwest among winners - The venerable Freddie Awards celebrated their 26th year of annointing the top travel loyalty programmes in Las Vegas last week. The winners, chosen by frequent travelers, voted ...

  ... Never miss anything important - join nearly 13,000 marketing professionals and get our free weekly newsletter, written by marketers for marketers - sign up here!

 

   Loyalty Companions:    Retail    Supermarket/Grocery    Coalitions    Hotels    Airlines    Banks/Cards    B2B   
  
                          
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