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Friday 6 March 2015
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Stay up to date with What's Hot in the world of Customer Loyalty and Marketing Feature Articles and How-To Guides by the world's most respected Customer Loyalty and Marketing experts Details of the top Customer Loyalty and Marketing Conferences worldwide Find the right supplier or partner through our Global Loyalty Business Directory Search The Wise Marketer from top to bottom!
All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries The Loyalty Guide - the only complete global Guide to Customer Loyalty, Engagement and Marketing
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The full, unbiased daily news for loyalty marketers...

The Wise Marketer provides customer loyalty & marketing news, analysis, research, how-to's, best practices, conference details, and a full directory of all the major players - all with global coverage, completely unbiased, and still free!

NEW RESEARCH - March 6

British consumers are rejecting mobile Loyalty Apps

British shoppers have shown a definite tendency to prefer to have a traditional plastic loyalty card rather than a digital loyalty 'app' on their mobile phone, according to a research study by loyalty card maker Plastic Card Services. The company's survey of UK ...
   NEW RESEARCH - March 6

Babies drive online grocery shopping growth

Multichannel grocery shopping is surging across the globe, with the birth of a new child being a primary driver of an increased propensity to buy online, according to a global research report from Dunnhumby which examined consumer habits in multichannel grocery ...
EXPERT OPINION - March 5

Is Customer Data Enrichment killing Legacy Analytics?

The 'Big Data' phenomenon has reinforced the importance of transforming business through data, with organisations looking to enrich internal data sets with the addition of new and increasingly open data sources, according to Laurence Armiger of Zizo, who here examines ...
   NEW RESEARCH - March 5

Digital marketing budgets reach record levels

Spending on digital marketing will reach record levels in 2015, with 77% of companies planning to increase their budgets during the coming year, according to the sixth annual 'Marketing Budgets Report' from Econsultancy and Oracle Marketing Cloud. The study found ...

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   MOST POPULAR - FEATURE ARTICLE

The 15 business benefits of a loyalty initiative

When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide. Many of the so-called loyalty programmes in operation today are not ...
NEW RESEARCH - March 4

B2B firms losing track of the Customer Experience

Despite the finding that marketers within mid-sized business-to-business (B2B) organisations are currently in the ideal position to better orchestrate the whole Customer Experience, most are simply not doing so, according to a study from Act-On and Gleanster ...
   LATEST NEWS - March 4

Britain leads the EU for using Click-and-Collect

British, German and French consumers are unified by their love of online shopping but research commissioned by delivery e-commerce technology provider MetaPack has identified several subtle national differences for retailers and carriers to consider. The power of ...
MOST POPULAR - FEATURE ARTICLE

The top sixty lessons in loyalty marketing

We didn't expect to hear about so much fresh thinking, or to find so many innovations, or to discover so strong a shift away from traditional marketing practices. When The Wise Marketer's team began to research and write 'The Loyalty Guide 5', they found that the loyalty market ...
   NEW RESEARCH - March 3

What's wrong with the Online Customer Experience?

Shoppers have a number of genuine grievances with e-commerce brands, according to global research commissioned by Dyn, which highlighted frustrations including slow-loading websites and the difficulty of using mobile sites to make purchases. Only 37% of shoppers ...
LATEST NEWS - March 3

Hard Rock amps up Hard Rock Rewards scheme

Hard Rock Hotels & Casinos has announced its first 'free night stay' programme through Hard Rock Rewards - the brand's guest loyalty programme which is free to join for all Hard Rock customers worldwide. Hard Rock Rewards members can now earn a free, one-night ...
   MOST POPULAR - FEATURE ARTICLE

The 16 business benefits of Customer Lifetime Value

CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers. In this article, we've drawn insight from The Loyalty Guide report, to introduce the sixteen ...
LATEST NEWS - March 2

Online content drives Millennial brand loyalty

Educational, truthful, and personalised content on the internet has a surprisingly strong influence on US millennials' brand loyalty and purchase behaviour, according to a study by content marketing platform provider NewsCred. The study, entitled 'The Millennial ...
   EXPERT OPINION - March 2

How travel brands can capture their customers

Celebrus Technologies recently carried out some research into the marketing activities of UK and US hotels and airlines, and scrutinised the email communications that consumers received from these brands. Here Katharine Hulls, VP of marketing for Celebrus, looks at on ...
MOST POPULAR - FEATURE ARTICLE

The 22 major factors that will shape the future of customer loyalty

While we must look into the past to find out why customers defect, stay loyal, or advocate a brand, we also need to see changes coming. Here we detail the 22 major factors that are set to shape the future of customer loyalty programmes ...
   LATEST NEWS - February 27

Coke launches all-new My Coke Rewards

Coca-Cola has unveiled its re-vamped My Coke Rewards loyalty programme, which provides loyal customers with VIP access to special events, tropical vacations in the middle of winter, and a range of other aspirational and experiential rewards. To meet the evolving ...
EXPERT OPINION - February 27

How EU Data Protection plans will affect marketers

In January 2012, new EU rules designed to create a secure and unified landscape for the collection, use and retention of data were announced. The changes in regulation were based in part on consumer research undertaken two years earlier and aimed to reflect growing ...
   LATEST NEWS - February 26

US loyalty scheme memberships top 3 billion

US consumers hold 3.3 billion memberships in customer loyalty programmes, the 2015 Colloquy Loyalty Census shows, a 26% increase over the number of memberships reported in Colloquy's previous census study in 2013. Colloquy's biennial report on the scope of US ...
LATEST NEWS - February 26

Innovation was key at the 2015 Loyalty Awards

JetBlue, Accor, Azul Airlines and Qantas' have all been recognised for their particularly innovative loyalty initiatives in the Loyalty Awards, presented at the Loyalty 2015 conference in Istanbul, Turkey. JetBlue led the way in the technology category launching ...
   MOST POPULAR - FEATURE ARTICLE

How to build a profitable marketing strategy, in a nutshell

Given such rapid changes in consumer habits, how can marketing professionals keep up and win new customers, keep existing ones loyal, and increase profits? The answer lies, not surprisingly, with getting the basics right first. There are ...
EXPERT OPINION - February 25

Five tips for an effective outbound contact strategy

Utilising predictive dialling as part of your outbound campaigns can bring huge benefits to your contact centre; it can improve agent productivity and drive up talk time - which will have a positive effect your key outbound KPIs - according to David Ford, managing ...
   NEW RESEARCH - February 25

Mobile unlocks stronger advertising budgets

Approximately 1 in 2 media agency employees want to know more about complying with mobile privacy (57%) and brand safety on mobile (45%), according to the latest IAB 'Agency Snapshot' study, conducted for the first time in France, Germany, Italy and Spain. The ...
FEATURE ARTICLE

Top 20 attitudes of today's best loyalty marketers

When it comes to customer loyalty, customer retention and relationship building campaigns, the attitudes and preconceived ideas of both marketers and management determine much of the scheme's success. The Wise Marketer's experience and insights over many years has taught us ...
   FEATURE ARTICLE

Excellence is everywhere

As I travel the world discussing loyalty, it's not uncommon to be asked: Which countries are the most advanced in loyalty marketing? My answer has always been the same: there are no great countries, just great companies. When I first became completely involved in loyalty ...
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Find out more The Marketing Guide - your complete guide to effective marketing - fresh ideas, strategies, trends, metrics and more (PDF, 373 pages)

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We're an independent trade publication for customer loyalty and marketing professionals, bringing together all the latest news, research, and best practices from the whole industry, worldwide ... Find out more

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Hot off the presses...

What's been happening recently?

Babies drive online grocery shopping growth - Multichannel grocery shopping is surging across the globe, with the birth of a new child being a primary driver of an increased propensity to buy online, according to a global research report ...
British consumers are rejecting mobile Loyalty Apps - British shoppers have shown a definite tendency to prefer to have a traditional plastic loyalty card rather than a digital loyalty 'app' on their mobile phone, according to a research ...
Is Customer Data Enrichment killing Legacy Analytics? - The 'Big Data' phenomenon has reinforced the importance of transforming business through data, with organisations looking to enrich internal data sets with the addition of new and ...
Digital marketing budgets reach record levels - Spending on digital marketing will reach record levels in 2015, with 77% of companies planning to increase their budgets during the coming year, according to the sixth annual 'Marketing Budgets ...
Britain leads the EU for using Click-and-Collect - British, German and French consumers are unified by their love of online shopping but research commissioned by delivery e-commerce technology provider MetaPack has identified several subtle ...
B2B firms losing track of the Customer Experience - Despite the finding that marketers within mid-sized business-to-business (B2B) organisations are currently in the ideal position to better orchestrate the whole Customer Experience, most ...
What's wrong with the Online Customer Experience? - Shoppers have a number of genuine grievances with e-commerce brands, according to global research commissioned by Dyn, which highlighted frustrations including slow-loading websites and the ...
Hard Rock amps up Hard Rock Rewards scheme - Hard Rock Hotels & Casinos has announced its first 'free night stay' programme through Hard Rock Rewards - the brand's guest loyalty programme which is free to join for all Hard Rock customers ...
How travel brands can capture their customers - Celebrus Technologies recently carried out some research into the marketing activities of UK and US hotels and airlines, and scrutinised the email communications that consumers received from ...
Online content drives Millennial brand loyalty - Educational, truthful, and personalised content on the internet has a surprisingly strong influence on US millennials' brand loyalty and purchase behaviour, according to a study by content ...
How EU Data Protection plans will affect marketers - In January 2012, new EU rules designed to create a secure and unified landscape for the collection, use and retention of data were announced. The changes in regulation were based in part ...
Coke launches all-new My Coke Rewards - Coca-Cola has unveiled its re-vamped My Coke Rewards loyalty programme, which provides loyal customers with VIP access to special events, tropical vacations in the middle of winter, and a range of ...
Innovation was key at the 2015 Loyalty Awards - JetBlue, Accor, Azul Airlines and Qantas' have all been recognised for their particularly innovative loyalty initiatives in the Loyalty Awards, presented at the Loyalty 2015 conference in ...
US loyalty scheme memberships top 3 billion - US consumers hold 3.3 billion memberships in customer loyalty programmes, the 2015 Colloquy Loyalty Census shows, a 26% increase over the number of memberships reported in Colloquy's previous ...
Mobile unlocks stronger advertising budgets - Approximately 1 in 2 media agency employees want to know more about complying with mobile privacy (57%) and brand safety on mobile (45%), according to the latest IAB 'Agency Snapshot' study ...
Five tips for an effective outbound contact strategy - Utilising predictive dialling as part of your outbound campaigns can bring huge benefits to your contact centre; it can improve agent productivity and drive up talk time - which will ...
What's the untapped marketing potential of China? - There has been a lot of discussion about the untapped potential of China as a retail environment. Just last month, China overtook the United States as the world's largest economy, according ...
Canadian loyalty market bounces back by 8% - Canadian consumers hold 130 million memberships in customer loyalty programmes, the 2015 Colloquy Loyalty Census shows - an 8% increase over the number of memberships reported in Colloquy's ...
Loyal UK Shell customers try PayPal at the Pump - Shell has partnered with PayPal with plans to be the first fuels retailer in the UK to offer a mobile payment solution at pumps nationwide. Mobile payment at Shell is scheduled to be ...
How to make a travel brand truly mobile - Recent research into the marketing activities of US and UK airlines and hotels found that the majority of brands have a mobile app. That's no surprise, really, because technology has evolved and ...

  ... Never miss anything important - join nearly 15,000 marketing professionals and get our free weekly newsletter, written by marketers for marketers - sign up here!

 

See The Loyalty Guide 6 up close, and find out how to increase profits and market share with more effective loyalty marketing!
  
                                            
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