The daily news for loyalty marketers... Here's what's happening right now: The 30 major factors in the success of customer loyalty The 22 key factors shaping the future of customer loyalty Study confirms a lack of win-back strategies Technology to help fulfil shoppers' real needs US supermarkets' loyalty participation rates Customer loyalty best practices detailed in global report New insights into payment card loyalty Credit card loyalty must adapt, experts warn Making or breaking the emotional loyalty bond Study uncovers the main drivers of B2B loyalty The six key factors that influence customer loyalty Jet Airways joins Asia Miles MySupermarket extends iPoints partnership Six steps to keep the brand alive when the economy slides Creating and growing a loyalty scheme - what to find out ... An ear to the ground; both eyes on the road... We provide daily news and articles about customer retention and loyalty marketing, world-wide, without bias. And it's still free.

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Blast from the past: it was 2 years ago today...

    IT trends and their current effect on loyalty schemes (9 May 2006)

    Jet Airways and Lufthansa FFPs partner up (8 May 2006)

    Interesting facts about AAdvantage as it turns 25 (5 May 2006)