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Stay up to date with What's Hot in the world of Customer Loyalty and Marketing All the latest Customer Loyalty and Marketing News and Developments worldwide - just the facts Facts, Figures and Stats to support your Loyalty, Engagement and Marketing initiatives Opinion and Analysis from the world's most respected Customer Loyalty and Marketing luminaries
The Loyalty Guide - the only complete global Guide to Customer Loyalty, Engagement and Marketing Feature Articles and How-To Guides by the world's most respected Customer Loyalty and Marketing experts Details of the top Customer Loyalty and Marketing Conferences worldwide Search The Wise Marketer from top to bottom!
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The full, unbiased daily news for loyalty marketers...

The Wise Marketer provides customer loyalty & marketing news, analysis, research, detailed analysis, how-to's and best practices - all with unbiased global coverage, and it's still free!

NEW RESEARCH - August 31

Survey: Customers prefer an in-person thank you

In conjunction with a survey vendor, TD Bank polled more than 1,000 consumers across the U.S. to learn about how Americans feel about gratitude and saying "thank you." The resulting report, the "TD Bank Art of Gratitude Survey," reveals that, while the world may be ...
   LATEST NEWS - August 30

Insight: Does Walmart Pay need loyalty?

After Walmart Services SVP Daniel Eckert revealed at the CONNECT Mobile Innovation Summit that Walmart Pay has exceeded the company's expectations, Mobile Payments Today's Will Hernandez asks the obvious question: If Walmart Pay is doing so well, what does Walmart ...
LATEST NEWS - August 30

Insight: What politics can teach us about marketing

What can consumer marketers learn from political campaigns? Slate has an enlightening interview with Sasha Issenberg, author of the 2012 book "The Victory Lab: The Secret Science of Winning Campaigns," in which Issenberg discusses the current US Presidential ...
   MOST POPULAR - FEATURE ARTICLE

The 15 business benefits of a loyalty initiative

When justifying a loyalty initiative, too many executives focus ONLY on the financials, but there are 15 major business benefits - each a competitive advantage - that only a loyalty initiative can provide. Many of the so-called loyalty programmes in operation today are not ...

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   LATEST NEWS - August 29

News: Wall Street says yes to Dunkin' Donuts loyalty

One of the key trends we've been following this year is the welcome and favorable attention of Wall Street to investment by brands in customer loyalty. Analysts have praised companies from McDonald's to Starbucks to Kohl's for their respective loyalty initiatives, and ...
NEW RESEARCH - August 29

Australia: Details of Woolworths new reward programme leaked

As we first reported back in June, Austrian grocer giant Woolworths planned to revamp its Woolworth Dollars loyalty programme - launched in January 2016 with a AU$500 million investment - after a backlash from both customers and suppliers over the complexity of the ...
   MOST POPULAR - FEATURE ARTICLE

The top sixty lessons in loyalty marketing

We didn't expect to hear about so much fresh thinking, or to find so many innovations, or to discover so strong a shift away from traditional marketing practices. When The Wise Marketer's team began to research and write 'The Loyalty Guide 7', they found that the loyalty market ...
NEW RESEARCH - August 24

News: Is Marriott having second thoughts over the Starwood deal?

Here's some hotel industry gossip courtesy of the New York Post: according to the Post, a mild case of buyer's remorse over the hotel company's recent $12 billion Starwood acquisition has set in over at Marriott's executive suite - in part because of a dawning ...
   NEW RESEARCH - August 23

News: Walmart pay exceeding expectations

More evidence that retailers are winning the battle for mobile payments loyalty through homegrown platforms: in his kickoff address at last week's CONNECT Mobile Innovation Summit in Chicago, Walmart Services SVP Daniel Eckert revealed that Walmart Pay, the ...
LATEST NEWS - August 22

News: Judge says AT&T can continue to say "thanks"

As we reported back in June, banking giant Citigroup sued telecom giant AT&T over "unlawful conduct" and "wanton trademark infringement" for the latter's use of the word "thanks" in its AT&T Thanks reward programme. Now a New York federal judge has sided with AT&T in ...
   MOST POPULAR - FEATURE ARTICLE

The 16 business benefits of Customer Lifetime Value

CLV has a central strategic importance for a company, and more and more managers are discovering that their most important asset is not the company's inventory but its customers. In this article, we've drawn insight from The Loyalty Guide report, to introduce the sixteen ...
NEW RESEARCH - August 18

UK: Research reveals the four types of loyal customers

New research from the UK's Direct Marketing Association (DMA) reveals four different types of loyal customers: Active Loyals, Habitual Loyals, Situational Loyals, and Active Disloyals. Which category you fall into probably depends on which store you're about to walk ...
   LATEST NEWS - August 18

Join us on Nov 17, 2016 for our 2nd Annual Loyalty Academy conference!

The Wise Marketer is pleased to announce the date of our 2nd annual Loyalty Academy Conference! Join a select group of marketing professionals on November 17, 2016 as we explore intersection of customer experience and loyalty. We look forward to seeing you there ...
MOST POPULAR - FEATURE ARTICLE

The 22 major factors that will shape the future of customer loyalty

While we must look into the past to find out why customers defect, stay loyal, or advocate a brand, we also need to see changes coming. Here we detail the 22 major factors that are set to shape the future of customer loyalty programmes ...
   LATEST NEWS - August 17

Special offer: Join our FREE Loyalty Academy beta test on August 30!

The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are all valued subscribers whom we love dearly and perhaps unreasonably, we'd like to offer you the ...
LATEST NEWS - August 16

Insight: How AI fuels loyalty marketing

Over at Entrepreneur, contributor Ido Mart details the success of artificial intelligence (AI) applications in improving mobile offer response rates. The key takeaway: AI outperforms human-triggered messages by both improving personalisation and facilitating ...
   LATEST NEWS - August 16

US: CVS Health launches CVS Pay in select cities

Techcrunch reports today that CVS Health is launching a new mobile payments and loyalty solution in select cities that will streamline the customer experience at pharmacy checkout. It's a presciption for frictionless loyalty that should sit well with CVS's best ...
MOST POPULAR - FEATURE ARTICLE

How to build a profitable marketing strategy, in a nutshell

Given such rapid changes in consumer habits, how can marketing professionals keep up and win new customers, keep existing ones loyal, and increase profits? The answer lies, not surprisingly, with getting the basics right first. There are ...
   LATEST NEWS - August 15

Opinion: Loyalty hero worship can be painful

Contributing editor Bill Hanifin has a personal take on the recent public relations struggles of AIR MILES Canada regarding its mileage expiration and reward redemption options. Bill's take: AIR MILES should act swiftly and decisively to ease member concerns and ...
NEW RESEARCH - August 15

Australia: Survey reveals details of Australian loyalty participation

The fourth annual "For Love or Money" survey from Australian loyalty consultancy Directivity reveals that, while membership and activity rates in Australian loyalty programmes remains steady, Millennials are even more likely than older generations to expect their ...
   LATEST NEWS - August 10

The latest hot customer loyalty space: Cannabis sales

The advent of legal marijuana in US states such as Colorado and Oregon has had the interesting side effect of allowing retail analysts to observe, in real time, how a brand new retailer industry sets about identifying and marketing to its best customers. What was once ...
FEATURE ARTICLE

Excellence is everywhere

As I travel the world discussing loyalty, it's not uncommon to be asked: Which countries are the most advanced in loyalty marketing? My answer has always been the same: there are no great countries, just great companies. When I first became completely involved in loyalty ...
   FEATURE ARTICLE

Plant A Tree: It's a loyalty strategy, not a tired cliche

How important a role does a corporate ecological conscience play in building true customer loyalty? Loyalty is not all about price. It soars when retailers link emotionally to their customers through, for example, individual recognition ...
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What's been happening recently?

Survey: Customers prefer an in-person thank you - In conjunction with a survey vendor, TD Bank polled more than 1,000 consumers across the U.S. to learn about how Americans feel about gratitude and saying "thank you." The resulting report ...
Insight: Does Walmart Pay need loyalty? - After Walmart Services SVP Daniel Eckert revealed at the CONNECT Mobile Innovation Summit that Walmart Pay has exceeded the company's expectations, Mobile Payments Today's Will Hernandez asks the ...
Insight: What politics can teach us about marketing - What can consumer marketers learn from political campaigns? Slate has an enlightening interview with Sasha Issenberg, author of the 2012 book "The Victory Lab: The Secret Science of ...
Australia: Details of Woolworths new reward programme leaked - As we first reported back in June, Austrian grocer giant Woolworths planned to revamp its Woolworth Dollars loyalty programme - launched in January 2016 with a AU$500 million ...
News: Wall Street says yes to Dunkin' Donuts loyalty - One of the key trends we've been following this year is the welcome and favorable attention of Wall Street to investment by brands in customer loyalty. Analysts have praised companies ...
News: Is Marriott having second thoughts over the Starwood deal? - Here's some hotel industry gossip courtesy of the New York Post: according to the Post, a mild case of buyer's remorse over the hotel company's recent $12 billion Starwood ...
News: Walmart pay exceeding expectations - More evidence that retailers are winning the battle for mobile payments loyalty through homegrown platforms: in his kickoff address at last week's CONNECT Mobile Innovation Summit in Chicago ...
News: Judge says AT&T can continue to say "thanks" - As we reported back in June, banking giant Citigroup sued telecom giant AT&T over "unlawful conduct" and "wanton trademark infringement" for the latter's use of the word "thanks" in its ...
Join us on Nov 17, 2016 for our 2nd Annual Loyalty Academy conference! - The Wise Marketer is pleased to announce the date of our 2nd annual Loyalty Academy Conference! Join a select group of marketing professionals on November 17, 2016 as ...
UK: Research reveals the four types of loyal customers - New research from the UK's Direct Marketing Association (DMA) reveals four different types of loyal customers: Active Loyals, Habitual Loyals, Situational Loyals, and Active Disloyals ...
Special offer: Join our FREE Loyalty Academy beta test on August 30! - The Wise Marketer Group is pleased to announce the beta launch of the Loyalty Academy, the first-ever online certification programme for loyalty marketers. As you are all ...
US: CVS Health launches CVS Pay in select cities - Techcrunch reports today that CVS Health is launching a new mobile payments and loyalty solution in select cities that will streamline the customer experience at pharmacy checkout. It's a ...
Insight: How AI fuels loyalty marketing - Over at Entrepreneur, contributor Ido Mart details the success of artificial intelligence (AI) applications in improving mobile offer response rates. The key takeaway: AI outperforms human-triggered ...
Australia: Survey reveals details of Australian loyalty participation - The fourth annual "For Love or Money" survey from Australian loyalty consultancy Directivity reveals that, while membership and activity rates in Australian loyalty ...
Opinion: Loyalty hero worship can be painful - Contributing editor Bill Hanifin has a personal take on the recent public relations struggles of AIR MILES Canada regarding its mileage expiration and reward redemption options. Bill's take: AIR ...
The latest hot customer loyalty space: Cannabis sales - The advent of legal marijuana in US states such as Colorado and Oregon has had the interesting side effect of allowing retail analysts to observe, in real time, how a brand new retailer ...
US: Walmart buys Jet.com - In its ongoing bid to join the ranks of the top e-commmerce retailer players, Walmart has made a $3 billion dollar purchase of would-be Amazon killer Jet.com. With Prime members entrenched firmly in Amazon's walled ...
Insight: Is brand loyalty dead? - Over at Forbes, contributer Kathleen Kusek tells consumer packaged goods (CPG) manufacurers to forget about brand loyalty. However, her rationale for this advice - that cultural shifts have seen Millennials ...
US: AMC Entertainment to enhance Stubs loyalty programme - Hollywood's lackluster year at the box office, full of poorly-reviewed superhero epics and under-performing sequels, has hit hard the fortunes of theatre chains such as AMC ...
How Michael Kors leverages social activity to build loyalty - Fashion magazine Glossy has an interesting look at how luxury fashion retailers such as Michael Kors are leveraging social media activity to build repeat purchase and brand ...

  ... Never miss anything important - join nearly 13,000 marketing professionals and get our free weekly newsletter, written by marketers for marketers - sign up here!

 

See The Loyalty Guide 7 up close, and find out how to increase profits and market share with more effective loyalty marketing!
  
                          
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